Music Trade Review

Issue: 1954 Vol. 113 N. 8

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
W . W . Kimball Co. Uses Novel Method
of Introducing New Line of Pianos
The year 1954 will be a memorable
one for the dealers of the Kimball Com-
pany in Chicago, which in three years
will be celebrating its 100th anniver-
sary.
This is the year, however, when Kim-
ball introduced an entirely new piano
with several constructional improve-
THE NEW KIMBALL BACK WITH
ROUND POSTS.
ments, including more powerful plates,
balanced keys,'friction release precision
actions, more powerful hammers, auto-
matically wound strings, longer bass
strings, soundboards with greater freed
(vibrating) areas, new projection of
tone, new ease of playing, new protec-
tive finishes and more carefully matched
and beautiful veneers as well as heavier
and easy rolling casters with cases in
new woods, rare and colorful.
The instruments also have an entirely
new styling.
Entitled "The Birth of a New Era for
the W. W. Kimball Co. and the Entire
Piano Industry," the new models were
introduced individually. The first one
was the Kimballette, regarding which a
special advanced notice was sent out
showing how this instrument is entirely
new with new principles in design
which have been approved by Charles
Frederick Stein, technical consultant to
the piano industry, Torbin F. Yates, a
graduate of the School of Engineering,
University of Illinois, and the design-
ing was done by Oscar Steinhauser, a
graduate of the Grossherzoglich Ger-
werbe Schule, Eisenach, Thuringen,
Germany.
Attached to the announcement was
an engineer's official report written by
Chief Engineer Yales.
In this report, it is revealed that the
Kimballette has been created in new
fabrication designs, only 38 inches high
on full casters. It is a full 88-note in-
strument with a direct-blow action. "The
functional design is contemporary,
and the simple flowing lines belie the
THE MUSIC TRADE REVIEW, AUGUST, 1954
modest price-tag. The finish, colors,
veneers and cabinets are all true to the
tradition of the long life construction."
It is explained that vertical ribs elim-
inate a back liner and reduce strain,
and more soundboard surface is left to
vibrate. "The Kimballette has the ver-
tical ribs that nestle between round back
posts designed so that they eliminate
the back liner to bring the string load
of 20 tons right up to the back posts."
It is explained that the dowel design of
the Kimballette back does not rely on
glue for strength, although all the round
posts are soundly glued. A laminated
soundboard is used as well as a full-
sized plate and scale.
Attached to the announcement also is
the following quotation: "The princi-
ple of vertical ribs is not new to the
industry and has proven successful
whenever properly engineered, accord-
ing to Mr. Charles Frederick Stein, the
famous piano manufacturer and con-
sultant to Pratt, Head & Co.
Announcement No. 2 was regarding
the Kimball Console Modernaire. Style
74, height 38 inches, and produced in
wrought iron legs and music rack, in
limed oak.
Announcement No. 3 advised the
dealers regarding Colonial modern,
Style 71. which was produced in ma-
hogany, walnut, Karina blonde, and
Salem maple. A 38-inch scale with
many additional features and finished
in the new Johnson's "rubbed in" wax.
Regarding the latter, the company
states, "We will produce all rubbed fin-
ishes with the new rubbing fluid which
culminate in the most beautiful lasting
finish ever before offered.'
Another unique feature was the an-
nouncement that the new tag salesman
to tell about Kimball's wax finish would
be on all pianos which bear the name
of Kimball.
Another novel feature in the con-
struction of these new pianos is colored
sharps to match the body of the piano,
maroon with mahogany and other colors
providing the piano with any color that
might be desired by a purchaser.
It was regarding this line that the
sales staff, as well as Kimball dealers
who visited the Convention, were ad-
vised al the Kimball headquarters, Kim-
ball Hall. Chicago, during Convention
week.
Photos of the new Kimball Models
are reproduced on Pages 18 and 19.
BELLY WITH A KELLY
WE DON'T WANT TO BE ANATOMICAL
"THE HARP
OF THE PIANO"
KELLY PLATES
WITH
HAVE
BUT
YOUR PIANOS WONT
" H A R P " TROUBLE. PUNNY—ISN'T IT?
BUT REALLY — BUY KELLY
"THE PIANO PLATE OF PERFECTION"
THE O. S.
SPRINGFIELD
COMPANY
OHIO
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Jesse French & Sons Introduce the
"Uniframe" Eliminating Heavy Back Posts
Finest Dampp-Chaser Prize
Won by Dr. John C. Kendle
Recent trade advertisements by Jesse
French & Sons. Elkhart, Ind., have
described their newest model, the Al-
The highlight of the 1954 Conven-
tion activities of Dampp-Chaser, Inc.
of Hendersonville, S. C. was when
Rosemary Meyer. Chicago model with
a friendly smile, told fortunes and
had visitors fill out door prize tickets
which were dropped into a novel mov-
ing container which continually shuf-
fled the cards.
In addition to this, Dampp-Chaser in
beginning its eighth year of service
to the music industry gave away a
small package of Life Savers properly
inscribed, due to the fact that the
aluminum tubes which were first in-
troduced al the 1948 Convention six
years ago are known as "piano and
organ lifesavers' 1 .
The door prize drawing was made
by ] 5-year old Joan Kochford and was
witnessed by Mrs. Alfred E. Knight.
London. England; Mrs. Hiram W.
Harling. Houston. Tex.; Mian Efram
of Bala Cynewad, Pa.; Mrs. J. Koch-
ford, Lincolnwood, 111.; 0. Jack Buck-
ley, Sales Manager of the company,
and Allen M. Foole, President.
The first prize: 5 Dampp-Chasers
and 1 Kitchen Crisper was won by
Dr. John C. Kcndlc, Vice-President
and General Manager of the American
at the music trade convention last
month. It was the Uniframe pictured
herewith in two candid shots taken at
TWO VIEWS OF THE NEW JESSE FRENCH 'UNIFRAME" ANNOUNCED
AT THE CONVENTION.
legro Console, as a mystery piano.
"How is it possible." the advertisement
read, "lo build a piano with bass
strings up to 3 inches longer, while the
case itself was 5/8 inch lower; to
have full length keys, while the case
was 2M> inches shallower; to produce
a larger tone in a case whose area was
a square foot smaller?"
The solution to the mystery was on
view in the Jesse French display room
SENSATION
OF THE
MUSIC SHOW
No exhibit at the Show at-
tracted more interest than
Play-It, the miracle piano
guide that permits anyone
to play compositions on the
piano at once, without pre-
vious instruction or train-
ing. Dealer after dealer
agreed that this was the
hottest new item of the de-
cade for all music mer-
chants, and the greatest
stimulator of piano sales
since the player piano.
Write today for complete
details.
PLAY-IT, Inc.
Kimball Hall
30
Chicago 4. I'l.
the display.
The Uniframe differs from the usual
piano construction in two important
respects. Flanges projecting from the
rear edges of the plate are designed
to enclose completely both the sound-
board and the wrest pin plank. Both
are installed in the Uniframe as com-
plete assemblies, and can be removed
or replaced with equal facility. The
primary advantage. the company
claims, is that the entire stress is taken
ii}) by the rigid iron framework, and
as a result, the case is free from the
stresses for which heavy backposts are
used in conventional pianos.
Elimination of these posts in the
Jesse French Allegro accounts for the
2 J 2 inches less depth. The second
structural change is the metal key-
frame, which has also become an in-
Ifgral part of the Uniframe. Keys and
action arc now installed in the frame,
rather than in the case. Jesse French
engineers assert that this construction
is rot only more compact—keys are
standard height from the lloor. but
leave 1 inch more knee room—but so
much more rigid that there is virtu-
ally no chance for th:> action or harp
lo become misaligned.
Can Be Played Without Case
Thus the Allegro is a self contained
mechanical unit, that can actually be
assembled to the point of being a
playable piano without any case at all.
Jesse French has supplied a modern
case for the Allegro, which takes full
advantage of the slender profile made
possible by the Uniframe construction.
Models displayed at the convention in-
cluded mahogany and bleached mahog-
anv finishes.
Pianos and Organs easily moved with
ROLL-OR-KARI DUAL TRUCK
NEW Piano and Organ Model Truck
designed specially for piano and organ dealers.
SPECIAL FEATURES—
Rubber and heavy felt cushions pro-
vide cpmplete protection against
marring fine finishes. Wide aluminum
angle base. Patented Step-On-Lift—
Retractable swivel wheels at BOTH
ends. Only $51.50 f.o.b. Zumbrota,
Minn. Shipping weight, 48 lbs.
Write Dept. M
ROLL-OR-KARI CO.
Manufacturers ZUMBROTA, MINNESOTA
THE MUSIC TRADE REVIEW, AUGUST, 1954

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