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Minshall Organ Inc. Announces Small
Chord Organ With Standard Keyboard
A revolutionary electronic chord or-
gan which is designed for both the no-
vice and the professional player, was
revealed for the first time at the Na-
tional Association of Music Merchants
Trade Show, by Burton Minshall, presi-
dent of Minshall Organ Inc. of Brat-
tleboro, Vt.
The new Minshall chord organ, which
is even smaller than any other chord-
type organ on the market today, will
sell for $890.—the lowest priced in-
strument in the history of the Minshall
Company.
Completely electronic, the new organ
features tone-arama—a sound coupling
system which gives the listener the feel-
ing that sound is emanating from many
different quarters of the room.
proximately 150 pounds and can easily
be moved.
ments or accessories, published music,
music schools, phonograph records,
radios and phonographs, recorders or
other musical merchandise or service.
Advertisements promoting television
alone without radio-phonograph com-
THE
NEW
MINSHALL
CHORD
ORGAN
INTRODUCED
AT
THE
CONVENTION
Standard Keyboard
The new instrument has a standard
keyboard and a range of four full oc-
taves. In addition, an ingenious "think-
ing" control automatically provides the
effect of pedal bass without the use of
pedals. This feature gives this revolu-
tionary organ a fifth octave.
Pointing out that the new organ took
several years to develop, Mr. Minshall
said that the company's engineers have
made every effort to simplify and make
it possible for the beginner as well as
the professional to enjoy it. "For ex-
ample, we have kept down the number
of chord buttons to only nine. Yet it is
possible to produce 108 different chords,
more than any other chord organ on the
market today", Mr. Minshall said.
Mr. Minshall explained that the new 7
organ can be played with or without
the chord buttons. "Anyone can sit
down and play it like any other stand-
ard keyboard instrument", he added.
The new organ also has four tone
groups—flute, diapason, horns and
strings—which are capable of produc-
ing dozens of tone colors. It also has a
base volume control, vibrato control and
a simplified swell pedal.
The tonal quality can be compared
to many more expensive organs. In fact,
it can produce full eight foot pedal
tones.
Available in Mahogany and Blond
The new organ was created for the
modern functional home by Newton
Borgerson. one of the nation's outstand-
ing furniture designers. It is available
in both mahogany and blonde with
smartly styled brass fittings. It is only
3914 inches long, 34 inches high and
22l/> inches in depth. It weighs ap-
THE MUSIC TRADE REVIEW, AUGUST, 1954
The new organ is very easy to serv-
ice. It has no moving parts. Tones and
effects are all produced by standard
type radio and , television vacuum
tubes. The chassis is easily accessible
and any servicing, if necessary, can be
done right in the home.
American Music Conference
Announces Fifth Adv. Contest
The American Music Conference has
announced its fifth annual Advertising
Awards Competition. All 1954 adver-
tising using a musical product or serv-
ice is eligible, according to Dr. John
C. Kendel, vice-president.
Advertisers are placing increasing
value on the AMC citations awarded
for excellence in having musical
themes, Dr. Kendel said. Since the in-
ception of the competition in 1949.
entries have risen sharply. The 1953
contest attracted a record of 260 en-
tries. In the 1952 competition, he said,
a list of 168 separate advertisers re-
ceived consideration.
Literature on the contest and its pur-
poses is being supplied to agencies and
advertisers all over the country and
is available on request from The Philip
Lesly Co.. 100 West Monroe St., Chi-
cago, public relations counsel for the
American Music Conference.
Any kind of recognized advertising
form is eligible for the competition ex-
cept when promoting musical instru-
binalions are eligible unless made by
AMC contributors.
Only 1954 advertisements will be
eligible in the fifth annual competi-
tion. Closing date for all entries is
midnight, January 20, 1935, and
awards will be announced about April
15, 1955.
Judges for the competion are: Har-
old K. Green, Midwest Editor, Printers'
Ink; Jack Graham. Managing Editor.
Advertising Age; Phyllis Haeger, Mid-
west Editor. Tide; and Philip Salis-
bury, Editor. Sales Management.
An advertisement prepared by W. T.
Clawson, advertising manager of Mill-
er Printing Machinery Co., won first
place in the 1953 competition. The
1952 award was given to Crucible
Steel Co. of America (G. M. Basford
Co., agency). In 1951 the award went
to the New York Life Insurance Co.,
(Compton Advertising, Inc., agency)
and in 1950 it was won by a series
of Green Giant Company ads (Leo
Burnett Co., agency).
Minshall-Estey Changes Name
to Minshall Organ Inc.
Burton Minshall, president of Min-
phall-Estey Organ Inc., Brattleboro, Vt.
has announced that the name of the
company has been ollicially changed to
Minshall Organ Inc.
Mr. Minshall said that the change
was made in order to simplify the
name and to avoid any confusion with
the name of any other company.
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