Music Trade Review

Issue: 1954 Vol. 113 N. 8

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
What About Organ Competition?
T
HE result of this electronic organ activity has
brought about several comments from the man-
ufacturers of pianos as well as the dealers
regarding what the organ competition may do or has
done to the piano business. In our estimation, the
organ competition will do to the piano business just
what it will be allowed to do by either the piano
manufacturer or the piano dealer. Contrary to what
the piano industry has had in the past, or what we
might call 'outside competition', it now has some
inside competition with which to contend. So, what
is the answer? First, we might consider what the
organ manufacturers have done to put over their
instruments, compared to what the piano manufac-
turers and dealers have done to sell pianos. In sur-
veying the organ field during the last year, it has
been estimated that approximately 40,000 organs
have been sold against the production of approxi-
mately 148,000 pianos. Of this 40,000, approximate-
ly 70% have gone into homes and at least 6 0 % of
the 70% which have gone into homes have been
purchased by persons over 40 years of age. These
are people who did not learn to play a musical in-
strument in their early days and have become in-
terested in the organ on account of the easy-to-play
chord organ methods and they are enjoying their or-
gan at the same time becoming more keyboard-con-
scious than they ever have been in their lives. The
sale of these organs have been definitely stimulated
by the fact that in every organ studio there is an
organist who teaches people how to play the organ.
In fact, we talked to one organ studio man who also
handles pianos. He has six rooms in which he
teaches and he not only teaches people how to play
the organ but he also teaches them how to play the
piano. He has a special corps of teachers for this
purpose, and he is planning in the fall to put on a
special campaign on the piano as well as on the
organ.
sand leaders of bands in accordance with a survey
which has recently been made by the A.M.C. We do
not feel that the piano industry should fear the or-
gan competition providing it works on ways and
means of still promoting the keyboard experience on
the piano. We will admit that the organ competition
is here, but we do not believe it is here to the extent
that the piano industry cannot find ways and means
of making it an asset. In our estimation, anything
that makes anyone more keyboard-conscious is some-
thing that can be of considerable help in promoting
the sales of pianos, if handled properly.
Think This One Over
J
UST another thing that was told to us, which
might be borne in mind by some piano dealers:
one organ dealer who sells pianos told us that he
can afford to have six salesmen out canvassing not
only for organs but for piano sales, because when he
sells organs the profit is there, which enables him to
pay the salesmen a good commission. Therefore, his
organ business is good and he also picks up consid-
erable piano business besides, and in running the
operation in this manner he doesn't have to cut
prices on the pianos, which unfortunately has been
the case in many instances during the recent period
when the piano business has been dull. We would
suggest that each piano dealer consider what he can
do under the present situation because the electronic
organ business is here to stay and will not, as was
suggested to us by one person, be a fad. Let the old
adage "Competition is the Life of Trade" be your
guide and go and get your share of business which is
always around you in this the wealthiest country in
the World.
Children Learn Piano Playing
F
EDITOR.
ROM what we have learned we believe that
the purchase of organs for teaching children
to play is very small. That is where the piano
comes in, and we believe that every dealer should
promote in some way the teaching of the piano in
connection with his wareroom, or have a community
teaching center perhaps supported by all piano deal-
ers in the community in order to stimulate the key-
board experience among children, which we need so
badly. That, of course, is the essence of the effort
which is being made in the schools and colleges
throughout the country, and it is what we need, be-
cause after all the piano is the basic of all musical
instruments and it has been so voted by several thou-
THE MUSIC TRADE REVIEW, AUGUST, 1954
II
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
CONVENTION REPORTS
(Continued from Page 9)
their favorite school, depending on the
amount of their store purchases.
Allan J. Hayhurst, store manager of
Wurlitzers. Detroit, discussed how his
firm took advantage of the "Do It Your-
self" show in that city to get citizens
to make their own music or "play it
yourself.*'
How music merchants can cooperate
for a successful festival was described
by Laurin A. Mueller, store manager of
Kedewill Music Co., Phoenix, and Paul
K. Murphy, treasurer of M. Steinert's
& Son, Boston.
Single sponsorship of a festival was
discussed by Harry E. Callaway, presi-
dent of Thearle's in San Diego, and Sax
Smith, promotion director of Grinnells.
Detroit, both of whom ran successful
events in their respective cities.
Marceaux summed up the theme of
the meeting by saying:
"There seems to be considerable con-
cern today that we do not get enough
public impact with our musical mer-
chandise. There does not seem to be
enough glamour and buildup given our
beautiful musical instruments. We know
that there are millions of Americans
who want to be able to play the piano
or other instruments 'a little'—why do
they not begin?
"Is it because of not having the money
for an instrument. We doubt it! Is it
because they have just not received that
'final push' or 'urge' in the right and
appealing manner? Our big job seems
to be to REACH folks, probably through
no one particular medium, but through
a continual hammering of the facts
with everything at our strength and dis-
posal."
Group Insurance
The year old National Association of
Music Merchants' Group Insurance
Trust now has life insurance amounting
to $985,250 in force—or just $14,750
short of the million dollar mark.
This was the report of Harry E. Call-
away. San Diego. Cal., re-elected trustee
and trust chairman for the coming two
years, at the first annual meeting of
trustees held during the 1954 Music
Industry Trade Show and Convention
in Chicago.
Mr. Callaway, who said the plan is
growing at a steady pace, reported that
the number of NAMM companies par-
ticipating is nearly double the figure of
those originally enrolled a year ago.
The total amount of claims paid out for
the first year was $19,011.20, he added.
12
New trustees of the trust include
prominent NAMM members — Earl
Campbell of Washington, D. C, new
NAMM president and president of the
Campbell Music Co.; Paul E. Murphy,
Boston, NAMM vice president and
treasurer of M. Steinert & Son, and
Russell B. Wells, Denver, president of
the Charles E. Wells Music Co., and
retiring NAMM president, who also was
named vice chairman of the trust.
Remaining trustees are: Charles B.
Adams, Adams Music Co., Peoria. 111.;
J. A. Brown, Brown Music Co., Jack-
son Miss.; Ben F. Duvall, W. W. Kim-
ball Co., Chicago; Charles O. Morgan.
Morgan Piano Co., Miami, Fla., and
William R. Card, NAMM executive sec-
retary and trust secretary. Chicago,
Junior Executives
All 195H officers of the year old Jun-
ior Executives of NAMM were re-elect-
ed, it was announced following the 53rd
annual convention of the National As-
sociation of Music Merchants in the
Palmer House.
Parham Werlein of Philip Werlein
Ltd., New Orleans, was retained as pres-
ident; William P. Chrisler of Aeolian
Corp. of Missouri, St. Louis, as vice
president and John W. Jenkins IV of
Jenkins Music Co,, Kansas City, Mo.,
as secretary.
Directors are John Enrich of Thearle
Music Co., San Diego; Ben E. Neal, Jr.,
of Neal-Clark-Neal, : Buffalo, N. Y., and
Timothy Clark, vice president of the
Clark Music Co., Syracuse, N. Y., in
addition to the three officers.
Music Men on Panel Telecast
NAMM Members Gave Music Career
Advice on the Television Program . . .
"Choose Your Career," WBBM-TV, Sat-
urday, July 10, Channel 2 (CBS) in
Chicago.
Vincent Bach, president of the Na-
tional Association of Band Instrument
Manufacturers, Ralph Ginsburg, dis-
tinguished violinist and eoncertmeister
at the Palmer House for the last 28
years; Dr. Jarslav (Jerry) Cimera, well
known trombone and trumpet instructor
at Northwestern University, and the
Chicago Conservatory of Music; and
Ben F. Duvall, vice president and gen-
eral manager of the W. W. Kimball Co.
and newly elected National Association
of Music Merchants' treasurer, com-
prised the pane] which faced four Chi-
cago teen-agers who are seriously con-
sidering a career in music. Frank Rey-
nolds of the WBBM-TV newsroom is
moderator of the half hour weekly pro-
gram.
Mr. Bach told of ihe difficulties and
satisfactions of the band instrument
manufacturing business. Mr. Ginsburg
described his work as a career musician
and the qualifications needed. Dr.
Cimera stressed the need for qualified
music teachers and of the excellent op-
portunities in this field.- Mr. Duvall
explained the role of the music retail-
er, his importance to the community,
and expressed his personal hope that
viewers wouldn't overlook a career in
the business end of music.
Banquet
The annual banquet was held in the
Grand Ballroom of the Conrad Hilton
Hotel on Thursday evening, July 15th.
At the conclusion of the dinner, Russell
B. Wells, President of the association,
introduced the newly-elected officers
and directors as well as the persons sit-
ting at the speakers' table.
Mr. Wells then with a few very well-
chosen words, presented an illuminated
scroll to Steinway & Sons on account of
their centennial year which was grate-
fully received by William R. Steinway,
Vice-President of the company.
Another illuminated scroll was pre-
sented to Louis G. LaMair, President of
the American Music Conference, by
Frank 0. Wilking for his initiative in
getting the Conference started several
years ago and his continued interest in
the activities of this organization as
President for the last six years, from
which he will retire at the end of the
fiscal year of the organization in Au-
gust, due to the fact that he is now liv-
ing in Los Angeles, Cal.
He then introduced Earl Campbell,
President-Elect, who in a few words
pledged himself to continue the activi-
ties of the organization and particularly
to work indefatigably on the project of
having the Excise Tax on musical in-
struments repealed during the next year.
At the termination of his remarks, Mr.
Campbell pinned the Past President's
medal in the lapel of Mr. Wells' coat.
A Defense Bond was presented to
Walter Hedenberg for having secured
the most members for the association
during the past year.
The guests were then entertained by
Jack Herbert, Master of Ceremonies;
the Bonellis; John Thomas Covelli, pi-
anist; Los Aragons and Robert Max-
well, the harpist.
THE MUSIC TRADE REVIEW, AUGUST, 1954

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