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A press party was given by Lyon & Healy, Chicago. Mme. Guiomar
Novaes is shown at the Steinway Centenary Grand. Others are L. to
R. Greg Druham, president of Lyon & Healy; Henry Z. Steinway, Vice
President of Steinway & Sons; and the distinguished conductor, Fritz
Reiner.
The Steinway Centenary Grand was one of the highlights of the mardi
gras ball this year in New Orleans. It is picutred above with the
"Bards of Bohemian Court"; Mrs. Philip W. Werlein is seated at the
piano. This promotion was arranged by the Philip W. Werlein, Ltd.
company of New Orleans, local Steinway Dealer.
The Centennial program carried out
by the Jenkins Music Co. in Kansas
City, Mo., with branches in Tulsa and
Oklahoma City, was another highly
effective promotional and publicity
campaign. The Jenkins Music Co. cele-
brated the Steinway Centennial in con-
junction with its own 75th anniversary,
appropriately tieing in all special con-
certs, promotional projects and adver-
tising with Steinway & Sons' Jubilee.
British and German Participation
Among the many Centennial events
As a part of the national Centennial
organized under the supervision of
Many Steinway Symphonies
Celebration, two members of the Stein-
William T. Sutherland which took
way family, William R. Steinway, vice
One of the most active dealers in
place in the Jenkins Music Co.
president, and John H. Steinway, ad-
promoting the Steinway Centennial on
branches, featuring Steinway artists,
vertising manager, traveled to Europe
the local level has been Frank 0. Wilk-
was an outstanding concert on October
for tours of Steinway & Sons' branches
ing, of the Wilking Music Co. in Indi-
12 in Tulsa by the Tulsa Symphony,
in England and Germany. While in
anapolis. In addition to a season-long
featuring Robert and Gaby Casadesus.
Germany, they inspected the newly con-
series of events, local recitals, the In- The concert and reception following
structed salesrooms of Steinway &
dianapolis Symphony concerts and con-
were attended by Charles G. Steinway.
Sons in Hamburg and were present at
certs featuring noted Steinway artists,
representing Steinway & Sons. Other
a final concert of a series of nation-
Mr. Wilking was host to the president
concerts and receptions in Oklahoma
wide auditions conducted to select out-
of Steinway and Sons, Theodore E.
City and Kansas City were attended by
standing young pianists. The final
Steinway and Mrs. Steinway, John H.
William R. Steinway and Roman de
audition concert was dedicated to the Steinway, and Roman de Majewski, at
Majewski.
Steinway Centennial.
two special concerts dedeicated to the
Among the many symphony orches-
Steinway Centennial by the Indianapo-
John Steinway's year-long schedule
tras which dedicated concerts to the
lis
Symphony
on
January
3
and
4.
At
included, among many others, a visit
Steinway Centennial, under Steinway
that time Mr. Wilking entertained the
to the Music Centre in Baltimore,Mary-
dealer auspices, was the Boston Sym-
Steinways and more than 600 local
land, where he spoke before the Balti-
phony which presented a concert ar-
dignitaries and music personalities, at
more Music Club, which presented him
ranged by Paul Murphy of M. Stein-
a
reception
following
the
January
3
with a plaque honoring the firm's con-
ert
& Sons. Present on this occasion
concert.
tribution to music over the century;
were Mr. and Mrs. Theodore E. Stein-
and a speech to the San Antonio Music
Another highly successful Centennial
way, John Steinway, Roman de Majew-
Teachers Association, which was ar- program was conducted by Lyon &
ski, A. W. Greiner, head of Steinway
ranged by E. S. Wells of the San An-
Healy in Chicago throughout the en-
& Sons' Concert & Artists Department,
tonio Music Co. In January, when the tire music season. Mr. and Mrs. Henry
and Mrs. Greiner.
Houston Symphony dedicated a con- Z. Steinway were guests of the Chicago
cert to the Steinway Centennial with
dealer for a series of events in con-
Steinway Centennial Rose
Artur Rubinstein as soloist, John Stein-
nection with two Chicago Symphony
way was also present as guest of
concerts, featuring Mme. Guiomar
It should also be noted here that rfhe
Leland Carter, owner of Carter's in
Novaes as soloist. Mr. Steinway, Vice
dealer activity for the Centennial sea-
Houston.
President and Factories Manager of
son was not limited to the special con-
Steinway & Sons, and his wife, also
certs, receptions and other events out-
Herbert Boehl of the Shackleton
attended a reception given by Lyon &
lined above, but included numerous
Piano Co. in Louisville, with branches
Healy, following the unveiling of the auxiliary promotions encompassing a
in Lexington and Paducah, was host
Centenary Grand.
wide range. These other promotions
to the Steinway family on two occa-
Frederick Steinway's other Centen-
nial visits included the Clark Music
Co. in Syracuse, N. Y.; the Andrews
Music Co. in Charlotte, N. C ; M.
Steinert & Sons in Springfield, Mass.;
the Reed Music Company in Austin,
Tex.; Denton, Cottier & Daniels in Buf-
falo. IV. Y.; and several others,
throughout the country.
sions, the first such occasion being in
December, at which tome Mr. and Mrs.
Charles G. Steinway were honored
guests at a six-day celebration, featur-
ing concerts, receptions and press inter-
views. Again, in January, Mr. Boehl
was host at a concert and a reception
following, at which Mr. and Mrs.
Henry Z. Steinway and Mr. Majewski,
as well as Arthur Rubinstein, soloist at
the concert, were guests of honor.
THE MUSIC TRADE REVIEW, JULY, 1954