Music Trade Review

Issue: 1954 Vol. 113 N. 7

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Wurlitzer Organ Sales Executives
Visit With Over 4 0 0 Dealers
For the purpose of introducing the
new Wurlitzer Organ Models 4600 and
4601 a series of sales meetings and
Organ dealers and their associates, and
after the two factory meetings visited
with almost 400 of those associated in
Easy-to-Play Teaching Approach and
the new Easy-Chord device were dis-
cussed.
Dealers reported making many sales
with these two units, and a very active
open-forum type discussion followed
on the subject of teaching and rental.
TWO OF THE DINNERS HELD BY THE WURLITZER ORGAN DIVISION DURING RECENT SALES MEETINGS.
dinners were held beginning on April
26th in San Francisco and ending on
June 7th at the factory in North Tona-
vvanda. !Y Y. Interval meetings were
held in Fort Worth, Texas, and Chi-
cago.
During this tour Wurlitzer sales ex-
ecutives met with over 250 Wurlitzer
the sale of Wurlitzer Organs.
A complete product story was given
on the new Spinette. and everyone in
attendance seemed to enjoy a good
down-to-earth talk on the subject of
"Salesmanship."' All the interesting
sales tools which are useful in the sale
of Wurlitzer Organs, including the
Ralph Gates, Sales Promotion Mana-
ger, presented the 1954 Promotional
Program and the meetings were con-
cluded with dinners similar to the two
illustrated in the accompanying illus-
trations. Don Manchester, Sales Man-
ager, addressed each meeting on our
sales promotion ideas.
tion grand pianos.
At the present time in the retail
wareroom, Mr. Messina will handle the
Francis Bacon pianos, manufactured by
Kohler & Campbell, Inc., and has also
from where he has opened his new acquired the franchise for the Minshall
quarters. About a year ago he pur- organ, manufactured by the Minshall
A. Messina Opens Piano Salon in
New Building on 23rd St., New York
The grand opening of a new and
well-appointed wareroom by A. Mes-
TWO VIEWS OF THE NEW MESSINA PIANO SALON AND (CENTER) A. MESSINA AND SHIRLEY DeSADA, HIS ASSISTANT.
sina took place recently, located at
159 West 23rd St., New York, N. Y.
For many years, Mr. Messina has
been well-known throughout the entire
country as an expert rebuilder of
grand pianos, particularly Steinway
grands, and he conducted a shop and
wareroom practically across the street
18
chased the building in which his new
wareroom is located. It is a six-story
building which has been entirely reno-
vated and modernized. Besides the new
wareroom, which occupies 2,500 square
feet, Mr. Messina will still maintain
a shop on the second floor where he
will continue to rebuild and recondi-
Fstey Organs, Inc., Brattleboro, Vt.
In the accompanying illustration
there are two views of the wareroom
and also a photograph of Mr. Messina
and Miss Shirley DeSada who for
many years has been his assistant. They
are shown standing beside one of the
Francis Bacon spinet pianos.
THE MUSIC TRADE REVIEW. JULY, 1954
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Gumdrop Chamber Music Club Uses
Mason & Hamlin Grand in Concerts
Model 50 organ is shown being played
by one of the parishoners at the Mis-
sion.
Governor John Lodge Visits
Pratt, Read & Co. Plant
A recent visitor at the Pratt Read
Co. plant, Ivoryton, Conn., was Gov-
ernor John Davis Lodge of Connecti-
cut. He was accompanied by Commis-
sioner of Labor John J. Egan.
A very complete lour of the plant
was made and according to officials of
the company the Governor was amazed
at the numerous operations necessitated
in the process of manufacturing piano
actions and keys.
RECITAL OF THE GUMDROP CHAMBER CLUB HELD IN THE
MASON & HAMLIN PIANO SALON
The Mason & Hamlin Piano Salon
in the Schirmer Building at 3 East
43rd St., New York, was on the after-
noon of May 8th the scene of a very
interesting musical program given by
the Gumdrop Chamber Music Club, of
which Blanche Schwarz Levy is di-
rector.
As may be seen in the accompany-
ing illustration, young musicians com-
prise the membership of this orchestra,
and the five young ladies standing and
including the one seated at the Mason
& Hamlin piano, are all pianists.
The pianists are Joan Baiardi, Maria
Kent, Janet Stein, Kitty Stein, Joyce
Tuerk and Lois Tuerk. They are from
the Studios of Poldi Zeitlin.
The Mason & Hamlin piano was used
throughout this concert and also at a
concert which was held later on May
Wurlitzer Organ Used In
African Catholic Mission
The Rudolph Wurlitzer Co. in North
Tonawanda, N. Y. in 1952 their Export
Dept. shipped a Model 50 organ and a
Model 75 tone cabinet to His Excel-
lency, Bishop Edoardo Mason, Vicar
Apostolic of Bahr el Ghazal, Catholic
Mission, Wau, Bahr el Ghazal, Anglo
Egyptian Sudan. Africa.
This organ was finally received and
installed after many delays. The success
of the organ at the Catholic Mission
has been manifested by the fact that
the Wurlitzer Co. only a short time ago
received a letter from His Excellency.
Bishop Mason, ordering an additional
THE MUSIC TRADE REVIEW, JULY, I9E4
16th at the Barbizon Plaza Hotel.
The Gumdrop Music Club is a junior
group affiliated with the National Fed-
eration of Music Clubs, and they
offered a very varied program at both
of these concerts. At the one at the
Mason & Hamlin Salon, the ensemble
played the Masterworks compiled and
edited by Church and Glass. Then there
was a trio which played a Norwegian
folk dance, The Three Bears, Moderato-
Andante, Dance of the Sylphs, The
Sonata Opus # 1 and the Gavotte-
Allegro and the Trio in G Major by
Haydn.
GOVERNOR LODGE AT
PRATT, READ PLANT
In the accompanying illustration the
Governor is shown congratulating
Maria Coeapard who has been em-
ployed at the plant since 1906, 48
vears.
Other numbers were played by the
viola and piano and two violins and
J. Clifford Povey Resigns
cello. The String Quartet offered Ave
With Stetson Co. 45 Years
Verum by Gounod-Winslow and Port
Announcement has been made that
Royal, 1861 by George Frederick
J. Clifford Povey. secretary and direc-
McKay.
tor of the Stetson Co., Philadelphia,
Pa., resigned as of June 1, 1954, due
to ill health. He was connected with
the organization for 45 years. F. T.
Model 75 tone cabinet and advising
Fink, treasurer, will assume the duties
that it is his intention to have the Mod-
of secretary.
WE REBUILD PIANOS
FOR DEALERS
WURLITZER ORGAN IN AFRICA
el 50 organ and two Model 75 tone
cabinets installed in the new cathedral.
In the accompanying illustration, the
AT MODERATE PRICES

All work done by expert piano makers
and guaranteed
o
Write or Phone
HOFFMANN PIANO CO.
Anderson Ave., Fort Lee, N. J .
Tel.: FOrt Lee 8-3125
19

Download Page 18: PDF File | Image

Download Page 19 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.