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Wurlitzer Organ Sales Executives
Visit With Over 4 0 0 Dealers
For the purpose of introducing the
new Wurlitzer Organ Models 4600 and
4601 a series of sales meetings and
Organ dealers and their associates, and
after the two factory meetings visited
with almost 400 of those associated in
Easy-to-Play Teaching Approach and
the new Easy-Chord device were dis-
cussed.
Dealers reported making many sales
with these two units, and a very active
open-forum type discussion followed
on the subject of teaching and rental.
TWO OF THE DINNERS HELD BY THE WURLITZER ORGAN DIVISION DURING RECENT SALES MEETINGS.
dinners were held beginning on April
26th in San Francisco and ending on
June 7th at the factory in North Tona-
vvanda. !Y Y. Interval meetings were
held in Fort Worth, Texas, and Chi-
cago.
During this tour Wurlitzer sales ex-
ecutives met with over 250 Wurlitzer
the sale of Wurlitzer Organs.
A complete product story was given
on the new Spinette. and everyone in
attendance seemed to enjoy a good
down-to-earth talk on the subject of
"Salesmanship."' All the interesting
sales tools which are useful in the sale
of Wurlitzer Organs, including the
Ralph Gates, Sales Promotion Mana-
ger, presented the 1954 Promotional
Program and the meetings were con-
cluded with dinners similar to the two
illustrated in the accompanying illus-
trations. Don Manchester, Sales Man-
ager, addressed each meeting on our
sales promotion ideas.
tion grand pianos.
At the present time in the retail
wareroom, Mr. Messina will handle the
Francis Bacon pianos, manufactured by
Kohler & Campbell, Inc., and has also
from where he has opened his new acquired the franchise for the Minshall
quarters. About a year ago he pur- organ, manufactured by the Minshall
A. Messina Opens Piano Salon in
New Building on 23rd St., New York
The grand opening of a new and
well-appointed wareroom by A. Mes-
TWO VIEWS OF THE NEW MESSINA PIANO SALON AND (CENTER) A. MESSINA AND SHIRLEY DeSADA, HIS ASSISTANT.
sina took place recently, located at
159 West 23rd St., New York, N. Y.
For many years, Mr. Messina has
been well-known throughout the entire
country as an expert rebuilder of
grand pianos, particularly Steinway
grands, and he conducted a shop and
wareroom practically across the street
18
chased the building in which his new
wareroom is located. It is a six-story
building which has been entirely reno-
vated and modernized. Besides the new
wareroom, which occupies 2,500 square
feet, Mr. Messina will still maintain
a shop on the second floor where he
will continue to rebuild and recondi-
Fstey Organs, Inc., Brattleboro, Vt.
In the accompanying illustration
there are two views of the wareroom
and also a photograph of Mr. Messina
and Miss Shirley DeSada who for
many years has been his assistant. They
are shown standing beside one of the
Francis Bacon spinet pianos.
THE MUSIC TRADE REVIEW. JULY, 1954