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Wide Variety of Wurlitzer Organs
Always Found in Wanamaker N.Y. Dept.
O
NE of the most successful organ
departments in the country is at
the John Wanamaker Store in New
York City, located on the eighth floor.
THE
DISPLAY OF
have made considerable headway in the
organ field. The Deagan and Maas
Chimes are also handled in this depart-
ment.
opened the Orgatron Department in the
John Wanamaker Store.
Later, when the Rudolph Wurlitzer
Co., purchased the Orgatron and com-
menced to manufacture the Wurlitzer
Electronic Organ, Mr. Luberoff con-
tinued on with the Wurlitzer line in
W U H L I U t R ORGANS IN THE JOHN WANAMAKER ORGAN DEPT, NEW YORK.
EROFF, MANAGER OF THE DEPARTMENT ~OR THE PAST 17 YEARS.
INSET—EDWARD
LUB-
This department occupies approxi-
mately 3,000 square feet, and as may
be seen in the illustration, is always
found well-stocked with the Wurlitzer
Electronic Organs.
In the picture herewith, there are
shown several models of eight different
styles, including the Model 44 Spinette
2 manual, the Model 25, 2 manual and
32 note pedal board; the Model 50, 2
manual and 32 note pedal board; the
Model 31, manual and 25 note pedal
board, the Model 30, 2 manual and 25
note pedal board; the Model 45, 2
manual and 25 note pedal board also in
addition are the Models 4600 and 4601
which were introduced by the Rudolph
Wurlitzer Company last year and which
For the last 17 years, the department
has been under the expert guidance of
Edward Luberoff who has spent 35
years in the organ business having
been previously connected with pipe
organs with the Moller Organ Com-
pany, as manager and sales representa-
tive in the New York territory with
offices and studios in the Waldorf-As-
toria Hotel. Mr. Luberoff had his initial
experience with the electronic organ
when in 1936 he was invited to join the
Everett Piano Company's staff to help
organize sales territory when they first
introduced their two manual and pedal
Orgatrons. As representative of the
Everett Orgatron, in 1937 he returned
to New York City, and by invitation
the Wanamaker Organ Department,
where he has been the active head
since 1937.
Being thoroughly familiar with pipe
organ construction as well as having
a long experience in the electronic
field, Mr. Luberoff has installed both
types of organs during his career; and
since his connection with the Wana-
maker department, has replaced many
pipe organs that have become obsolete
in churches throughout the metropoli-
tan area with Wurlitzer electronic in-
struments. He has also been successful
in placing the Wurlitzer organs in
many of the finest homes throughout
the territory represented by the Wana-
maker Department.
Many TV Programs Feature
Playing Musical Instruments
in the musical instrument industry.
More children than ever before are
learning what fun music can be, espe-
cially if you participate by playing
some sort of musical instrument.
"Schools are getting big turnouts
for their bands, and the rivary is so
keen that some schools have an 'offens-
ive' and a 'defensive' instrumental
platoon system worked out.
The second program was "Mr. Peep-
ers," on the NBC-TV nation-wide net-
work on Sunday, March- 21, with an
estimated audience of 15,000,000. In
this program, Mr. Peepers' aunt played
the piano at a party, in which all
present joined in with singing. Mr.
Peepers' girl friend remarked: "Gee,
I wish I could play like that."
"Anybody can!" the aunt exclaimed.
"It's easy. It just takes a few lessons.
You won't be a professional, but you'll
have a lot of fun."
This was followed by more playing
of the piano and singing by the cast,
in which all enjoyed themselves.
Another program in which musical
instruments predominated and in which
there appeared a jazz band in a jam
session was that of "I Love Lucy" also
promoted by the American Music Con-
ference.
Playing of musical instruments was
boosted in two major network television
shows during March, as a result of
new public relations activities of the
American Music Conference.
The "Kate Smith Show," which is
carried on the entire NBC-TV network
and viewed by an estimtaed 13,000,000
persons, including millions of mothers,
devoted several minutes on March 12
to the benefits of musical activity for
children, Miss Smith said:
"Recent surveys show a big boom
THE MUSIC TRADE REVIEW, MAY, 1954