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of last year's top award winners.
The Brand Names Day Dinner closed
with a sparkling program of entertain-
ment with the American Broadcasting
Co's. George Jessel as master of cere-
monies. Other network stars to appear
on the program included Paul White-
man and his orchestra, featuring Earl
Wild as piano soloist; sin # gers Eddie
Fisher and Martha Wright, Sammy
Davis, Jr., and Joan Hollaway.
In the morning the Brand Name Re-
tailers-of-the-Year participated in a
police-escorted motorcade to City Hall
to receive the city's official welcome
from Mayor Robert F. Wagner. Mayor
Wagner read the proclamation he had
issued designating "Wednesday, April
28th, as Brand Names Day in New
York." Similar proclamations had been
issued to mayors of one hundred cities
throughout the country. All were on
display at the dinner.
Also in honor of the award winners,
Manhattan Borough President Hulan F.
Jack officially renamed New York's re-
tail heart center, the Herald-Greeley
Square area, "Brand Names Square"
for the three days the visitors were in
New York.
At noon the entire Brand Name Re-
tailer-of-the-Year award party were
guests of the American Marketing As-
sociation at the wind-up luncheon of
that orgaization's annual two-day mer-
chandising clinic in the Grand Ball-
room of the Hotel Roosevelt.
In commenting on the significance of
the occasion, Henry E. Abt, president
of the Foundation, said, "The nation-
wide interest in Brand Names Day, and
widespread attention today to the Re-
taiers-of-the-Year, reflects a sharp re-
vival of public interest in the basic
concepts underlying the American way
of life."
"Emphasis of manufacturers' brand
names is one of our fundamentals of
We're chiming in our
thanks to famou
0»f Musical Ciock has been chimiig grand Namm slnct 1V07
3uS! *5 hne wc^kin^s rtfdfce an excellent titrr olece so have Br*r*ci N«
been our rnaifispnng through the yeses, giving unexcelled quality
*na service throughout Ejsietn Carolina
ONE OF THE ADVERTISEMENTS IN THE STEPHENSON MUSIC CO.
PRESENTATION THAT HELPED WIN FIRST PRIZE.
business practice," he continued.
"Brand Names represent the traditions
of deep-rooted responsibility which
underlie typical policies of this coun-
try. Competition between brands pro-
duces the high quality standards en-
joyed by Americans. The combination
of trademarks, national advertising,
and brand competition produces the
buying confidence of the public, more
pronounced in this country than any-
where else. Our knowledge of brand
names," he said, "helps make us the
most confident people in, the world."
Chosen by over a half-million families since 1896, the distinguished performance of Kohler & Campbell pianos has earned the title of "Heirloom Quality'
Exclusive Profitable Franchise
For valuable territories and brochure,write: Julius White, President, KOHLER & CAMPBELL, Inc., 401-425 East 163 Street, New York 56, N. Y.
kohler & (Eampbell pianos
THE MUSIC TRADE REVIEW, MAY, 1954
13