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Wurlilzer Spinetle Organ
O. Fred Rydeen and Clay Sherman
Inspect Specially Finished Chickering Grand
On a recent visit to Los Angeles 0 .
Fred Rydeen vice president and sales
manager of the Aeolian-American
Corp. and Clay Sherman, Sherman
the beautifully decorated room. The
Mediterranean Furniture is currently
advertised in House Beautiful and
from a piano man's point of view is
Played Daily at Auto Show
As far as the Music business is con-
cerned, a slightly unorthodox organ-
promotion paid off well for Joseph &
Lucas Music Mart, in Portland.
BOB PIERCE
OF
BARKER BROS.
SHOWS
FRED RYDEEN
AND
CLAY SHERMAN
CHICKERING
GRAND
WITH SPECIAL
FINISH
unique since no two pieces are exactly
matching in finish.
Overlooking no sales bets, Bob
Pierce was quick to get Chickering's
Vice President, Rydeen to put his V.
P. signature on the plate of this very
striking piano. In passing, Chickering
dealers may recall that it was Bob's
special-built
Chickering
Provincial
This Chickering is similar to an- Grand which he ingeniously created
other parchment finish with ebonized
from various components of case, legs,
lid and trim parts which was sold al- desk, lyres and special finish that
most immediately after being put on sparked the building of the presently
popular Chickering French Provincial
display. It has a special finish to
Grand.
match the Mediterranean styling of
Clay & Co. visited Barker Bros, and
the enclosed photo herewith shows
them inspecting a particularly inter-
esting special finish Chickering Grand
done by W. R. Pierce, Piano & Or-
gan Department manager, for display
in their nationally famous Decorator'.?
Studio.
WURLITZER SPINETTE ORGAN
AT AUTO SHOW
Oregon.
Tied-in with the Motor Show dur-
ing a 10-day stay in February, Port-
land's leading organist, Glenn Shellev
performed on the Wurlitzer Spinette
organ. 102,000 auto fans heard the
popular organist over a hi-fidelity
speaker system which covered the
four acre area of the show.
Designer, organ engineer, Paul
Wirth said, "this was the first use in
Portland of hi-fidelity producing or-
gan music. Most inquisitors were
amazed to learn it was not a pipe
organ instead, it was fine organ music
from the Wurlitzer Spinette."
Praised Music
v
For 104 Years
A PROFIT MAKER
for the D E A L E R !
That is the record
of the . , .
French Provincial Model
SIIOMM.IIC PIANO
produced today in eye-appealing conventional and
period designs and embodying that superior tone
quality for which they have been famous since 1850.
Your Territory May Be Open — Write Us.
NATIONAL PIANO CORP., 54 Canal St., New York 2, N. Y.
18
President Dave Logan of the Auto-
mobile Association of Portland said,
"we consider the organ music with
Shelley at the Wurlilzer a wonderful
introduction before each of our stage
shows and in the intermission between
shows, a contribution to our overall
entertainment. It made it a finished
product."
In addition to daily reader-ads used
by Joseph & Lucas, along with other
attractions, the Motor Show gave Shel-
ley and Joseph & Lucas front page
billing each day of the event in both,
the Oregon Journal and the Oregonian
newspapers.
THE MUSIC TRADE REVIEW, APRIL, 1954