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180 Winter Pianos Purchased for
7 2 Schools in Metropolitan New York
Seventy-two different schools in
Metropolitan New York were recently
and "ahs" from the pupils.
The different uses to which these
found their way to cafeterias and play
lunchrooms.
Also notable was the fact that many
of the rooms in the newer schools had
expressly designated niches in the
walls in which to place the anticipated
A DELEGATION OF PARADING CHILDREN GREETS THE NEW WINTER PIANO FOR THE SCHOOL GYMNASIUM AT P.S. 122,
NEW YORK CITY—SOME OF THE 180 WINTER SCHOOL PIANOS JUST BEFORE BEING SHIPPED TO NEW YORK SCHOOLS-
MRS.
BERNICE JAFFE, TEACHER AT P.S. 122 PLAYING ONE OF THE 180 WINTER PIANOS RECENTLY DELIVERED TO NEW
YORK SCHOOLS.
furnished with 180 new pianos which
were purchased from Winter & Co.,
New York. Both high schools and pri-
mary schools were included in the list.
Delivered directly to the designated
rooms, each piano was specifically for
one purpose, though in actual prac-
tice, will find many overlapping uses.
Their arrival precipitated welcome
smiles on the faces of the many music
teachers and elicited anxious "ohs"
pianos are now engaged is an amaz-
ing indication of how leading schools
are becoming increasingly geared to
music and musical instruments. Some
of the pianos, for example, went to
piano classrooms; others to kindergar-
tens for both pleasure and educational
purposes; another group went to gym-
nasiums to satisfy the needs of dance
classes and the extracurricular school
dance or athletic events. Still others
Showing of Story & Clark Factory Film
Brings Favorable Acclaim from Dealers
A GROUP OF DEALERS WHO SAW THE STORY & CLARK FILM
A further series of dealers' meet-
ings, and the showing of the Story &
Clark factory film, have been held by
Michael G. Du Brow. Sales Manager
of the Story & Clark Piano Co., Chi-
cago, 111. throughout the West Coast
and Northwest states.
The picture above is part of a group
of Story & Clark dealers and their
organizations in the San Francisco
Bay area, attending the Story & Clark
dealers' merchandising clinic at the
THE MUSIC TRADE REVIEW, APRIL, 1954
St. Francis Hotel. There were twenty-
eight in attendance at this meeting.
Among those present were members
of the Breuner organization of Oak-
land, Stockton and Sacramento, Cali-
fornia which included: Bill Breuner.
General Merchandise Manager of
Breuner's., Sacramento, and Vern Og-
den, Manager of the Breuner Sacra-
mento Music Center.
Among the Breuner's Oakland or-
ganization in attendance were: Lee
pianos.
The piano models themselves were
all the Winter Style J, expressly made
to withstand stern punishment and
use. Even abuse was taken into con-
sideration in the purchase of the
pianos, for such features as Winter's
tamper-proof lid was highly regarded
by the educators as strong assurance
the piano's working parts would be
well protected for a long life.
Searight, Merchandise, Manager, Bob
Fleming, Manager of the Piano and
Organ Department, Messrs. Werner
Knorr, Floyd Orr and Ray Christen-
son, as well as Edward Kelsie, Mana-
ger of the Music Department of Breu-
ner's Stockton store. Also present
were Mr. and Mrs. Allen Young of
San Jose. Mr. and Mrs. Galliane and
Mr. and Mrs. Preston Todd of Mr.
Galliane's Palace Piano Company in
San Francisco; Mr. and Mrs. Lloyd
Wollmer and organization from Bur-
lingame. and a number of others.
Salt Lake City Clinic
The merchandising clinic and Story
& Clark film showing in Salt Lake
City recently, was attended by the
organizations of the Summerhays Mu-
sic Co. of Salt Lake City, the Dunkley
Music Co. of Boise, Idaho, the Dunk-
ley Music Co. of Ogden. Utah, and the
Dunkley Music Co. of Logan, Utah.
Mr. and Mrs. William P. Dunkley and
Kay Haslam of Boise, Idaho flew in,
in Mr. Dunkley's private plane, but
were grounded at Ogden, Utah because
of weather, but managed to arrive in
time for the meeting.
The further showing of the film was
given the next morning for Lorenzo
Mitchel. head of the McCune School
(Turn to Col. 2, Page 24)
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