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Aeolian American Case Shop Employees
Have over 50 years of Continuous Service
sole of the 4601, playing a series of
Bach progressions and ceremonial se-
lections, demonstrating its superb li-
turgical qualities. A f t e r w a r d , he
crossed the stage to the Contemporary
4600 and played a medley of popular
tunes which ranged from legato "Sweet
and Lovely"' to staccato "Tico-Tico".
The complete acceptance of the new or-
gans was evident by the tremendous ap-
plause.
The format of the meeting placed
emphasis on open discussion. In this
way the meeting was a sounding board
from which Wurlitzer will plan their
service to the satisfaction to their Deal-
er Organization and to their customers
and friends.
Slephenson Music Co. Named
Brand Name Retailer of Year
Thirteen Employees of the Aeolian American Case Shop—Aeolian American Corporation's
oldest veterans are craftsmen employed in its individual piano factories. Several of them
have more than a half century of employment to their credit. The thirteen employees of
the Case Shop shown here have a total employment of 342 years. Left to right, front row:
Walter A. Miller, Supt. 30 yrs.; Sophie Hays, 30 yrs.; Gordon Vogt, 10 yrs. Second row: Leo
Vogt, 42 yrs.; Warren Kellogg, 7 yrs.; Chas. J. Ransen, 39 yrs.; Donovan Boes, 31 yrs.^
Edmund Courtemanche, 25 yrs. Back row: Craig Brothers 13 yrs.; Cornelius Masclay, 21 yrs.;
Robt. Pendlebury, 21 yrs.; Oliver Vigt, 39 years; Edward Peters, 34 yrs.
Wurlitzer Organ Division Officials
and Staff Discuss Plans for 1954
The annual sales meeting of the Or-
gan Division of the Rudolph Wurlitzer
Co. was recently held in North Tona-
wanda.
The meeting, called by Organ Sales
Manager Don R. Manchester, was at-
tended by R. C. Rolfing, President of
the company, 7 District Sales Man-
agers, 4 District Service Representa-
tives, the entire management staff of
the North Tonawanda Division, and
representatives of Leo Burnett Adver-
tising Agency.
R. C. Rolfing's key-note address
pointed out that last year's success
(400%
increase in sales) was due
largely to selective placement of all
personnel in engineering, production,
management and sales."
Sales M a n a g e r Don Manchester
pointed out, . . . "that 1953 record
sales stemmed essentially from the fact
that the new Wurlitzer Organs were de-
signed to provide all the necessary ele-
ments for complete musical satisfac-
tion, but, the enthusiasm the Sales and
Dealer Organization has put forth in
the association with customers is grow-
ing daily, and will greatly contribute
to an even greater sales year in 1954."
There was a presentation of the new
52
Model 4600 and 4601 Wurlitzer Or-
gans. The new instruments were pre-
sented for the first time by Louis Holl-
ingsworth, music consultant and staff
assistant to Mr. Manchester. For the
musical presentation, Mr. Hollings-
worth started at the Traditional Con-
The Stephenson Music Co., Raleigh.
!V. C , has been named Brand Name
Retailer-of-the-Year in the music store
section of the annual nation-wide com-
petition sponsored by Brand Names
Foundation, Inc.
The Raleigh firm has received this
honor for outstanding presentation of
manufacturers' advertised brands dur-
ing 1953, according to Henry E. Abt.
Foundation president.
The blue ribbon judging panel of
seventeen retailers meeting at the Foun-
dation's office named four other firms
in the music store field as winners of
Certificates of Distinction. They are:
Butler Music Company. Marion, Ind.:
Summers & Son, Inc., Columbus. Ohio:
H & H Music Co., Houston, Texas: and
Siegling Music House. Inc.
Winter Wurlitzer Organ Sales Meeting—L. to R.: First Row: R. C. Haimabugh, Vice Pres.,
Clinton St. Clair, Manager; R. C. Rolfing, Pres.; Donald R. Manchester, Sales Manager; Roy
Waltemade, Vice President; Gerald Slade, Assistant Manager; Louis Rosa, Service Manager.
Second Row: Ed Baer, District Sales Mgr.; Charles Browning, Service Repr.; Mack Waton,
Key, Marilyn Krause. Sales Dept.; C. Howard Williams, District Sales Mgr.; Dean Cannon,
Service Repr.; Carl Zucker, Leo Burnett Agency; Arthur C. Rutzen, General Export Sales
Mgr.; Phil Bash, Leo Burnett Agency.
Third Row: Mr. MacBride, Office Manager, James
J. Cotter, Credit Manager; Leonard West, District Sales Mgr.; Mr. Echevarria, Service
Engineer, Export Dept.; Ed Schmidt, Assistant Export Mgr/)> Alfred Dietrich, Credit Mgr.
Fourth Row: Ralph L. Gates, Advertising & Sales Promotion Mgr.; Louis Hollingsworth,
Staff Assistant to Sales Mgr.; Mark Mitchell, Service Renr.; Rohert Fankin, District Sales
Mgr.; John McCullough, District Sales Mgr.; Ed Jones, District Sales Mgr.
THE MUSIC TRADE REVIEW, MARCH, 1954