Classic Mode

Music Trade Review

Issue: 1954 Vol. 113 N. 3

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Earl Payton, NAAAM Convention Chairman;
Association Hires Expert Piano Movers
Earl C. Payton, vice-president and
manager of the retail stores division
of Rudolph Wurlitzer Co., Chicago, has
been appointed chairman of the con-
vention cimmittee for the 1954 Music
Industry Trade Show and Convention.
Russell B. Wells, president of the Na-
tional Association of Music Merchants,
has announced. The annual event is
scheduled to take place at the Palmer
House in Chicago July 12 through 15.
Mr. Payton has been in the music
business with Wurlitzer for 32 years,
occupying positions in Los Angeles.
Rochester, N. Y., and Philadelphia,
before coming to Chicago in 1945. Be-
sides his NAMM activities, he serves
on the class piano committee of the
American Music Conference.
Since accepting his new responsi-
bility, Mr. Payton has announced a
major improvement in plans for this
year's trade show. In cooperation with
William R. Card. NAMM executive
secretary, a method has been worked
out to relieve congestion at the hotel's
loading docks as pianos and organs
arrive. This heavy and bulky merchan-
dise has always caused a bottleneck as
moving crews parked their trucks in
the alleyway while they delivered their
loads to the eighth floor exhibit rooms.
EARL C. PAYTON
no exhibitor will have to pa^~ a premi-
um for this normal service. Mr. Payton
explained.
Piano or orgrn companies not using
Pickett-Kane will have to take their
place in line and rwait their turn at
moving into the loading dock. However,
these companies will be specifically
Piano Movers On Contract
This year for the first time, the trade
show management has hired two crews
of piano movers by contract with the
Pickett-Kane Storage Warehouse. 2034
Lincoln Avenue, Chicago 14. One crew
will be stationed at the loading dock
and the other on the eighth floor. Pi-
anos and organs will be unloaded
from delivery trucks as fast they ar-
rive, handled by the loading dock crew
to the elevators, and by the eighth
floor crew into the designated exhibit
rooms. This service will be furnished
to piano and organ exhibitors at no
additional cost to them. Mr. Payton
said.
The committee chairman suggested
that all pianos and organ exhibitors
use facilities of the Pickett-Kane Com-
pany in moving their merchandise to
the Palmer House, since this will
achieve a reduction in number of trucks
to be handled. Pickett-Kane will be
given priority over all others beginning
at 6 P.M. Friday, July 9. This will
reduce charges for waiting time to an
absolute minimum. The Picket-Kane
price for moving and handling of pi-
anos is the standard Chicago rate, and
THE MUSIC TRADE REVIEW, MARCH, 1954
requested to allow the piano moving
crew on the dock to take loads from
trucks and move them to the designated
exhibit rooms. This will preclude any
truck from standing at the dock while
the truck crew takes pianos or organs
up to the room the company has en-
gaged.
As a further convenience to exhibi-
tors, Mr. Payton said, all piano and
organ companies will be asked to sup-
ply the show management with a floor
plan of their exhibit rooms, designating
the position in which each item of mer-
chandise is to be spotted by the eighth
floor crew. Those not furnishing this
plan will have to rearrange their own
exhibits, he stated.
"This is an experimental effort to
see if we cannot facilitate shipments
in and out of the Palmer House of all
pianos and organs," Mr. Payton de-
clared.
Finnegan Back With Barker Bros.
W. R. Pierce, manager of the piano
and organ department of Barker Bros.,
Los Angeles, has announced that Bill
Finnegan, formerly with the piano de-
partment, has again returned and will
assume his activities as floor salesman.
Several years ago. Mr. Finnegan left
Barker Bros, to become manager of
the piano department of Birkel-Rich-
ardson Music Co., in the same citv.
FAST BECOMING STANDARD EQUIPMENT
O N EVERY P I A N O SOLD
L
PIANO PROTECTO PAD
Enterprising piano dealers are stim-
ulating sales throughout the coun-
try by selling the new Piano Protecto
Pad as standard equipment on every
sale. Home owners thrill at this new
protection for carpeting and their
instruments. Pianists are demand-
ing Protecto Pad for the home.
STOPS
Big Promotion Item
THIS
Cash in on this popularity swing today and
create Extra Good Will among YOUR Cus-
tomers. Send your check for a'liberal stock
today and remember—the Clear Pad is pre-
ferred 10 to 1 by women everywhere. Free
Literature with each order.
SELLS FOR ONLY
Regular Dealer Discount
Order N O W !
PIANO
6900
PLASTIC
Colgate
A
PRODUCTS
C l e v e l a n d
2, Oh
47
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Story & Clark "Builds a Piano For You" Film
Shows Dealers How Pianos are Produced
Story & Clark piano dealers from
coast to coast art* being exposed to the
fine art of piano making by way of a
new industrial film titled "Story &
Clark Builds a Piano For You." From
all reports this up-to-the-minute, and
for the piano industry, radically new
form of merchandising is being met
with wide acclaim.
The film has an air of informality
perhaps enhanced by the fact that the
dialogue is conducted by the Story &
Clark representative.
One of the most unique values of the
Story & Clark film is the wealth of gen-
eral knowledge about all pianos that it
opens up to the retail salesman with
an accent of course, on those opera-
tions and extra quality features pecu-
liar to the Story & Clark instruments.
The educational value of such a film
is particularly timely when dealers face
the problem of diminishing profits
from low price selling.
For those especially who have not
had the opportunity of touring a pi-
ano factory, the film presents in vivid
relief, the thousands of difficult engi-
neering problems that are a day-to-day
occurance to the manufacturer.
Opening scenes of the film show the
workshop of Joseph Palma, designer of
such outstanding styling as the Corner
piano, the Ranch style, the French Pro-
vincial. Mr. Palma traces the develop-
ment of a new design. Next, the film
transports the audience to the labora-
tories of Charles Frederick Stein, the
technician, to view the intricacies of a
scale design. Story & Clark's executive
offices in Chicago set the scene for a
quick trip across Lake Michigan to
Grand Haven and the Story & Clark
factory.
Here is seen raw lumber being sci-
entifically seasoned in the drying kilns
and then trace step by step, the thou-
sands of operations necessary to the
USED
P1 A N
o s
UPRIGHTS
STUDIOS
BRODWIN PIANO CO
Established 1974
Tel.: CHelsea 2-4350
48
N Y
by
Bremen
Blueprint for the future...
Contour 66 is utterly captivat-
ing. It's another "slender look"
spinet — an entirely new look
in standard full-scale pianos.
The"slend«rlook" is an exclusive
Bremen structural development
that imparts consummate grace
and unmistakable charm.
Narrower than the average
piano, thereby taking up less
room,Contour 66 literally hugs
the wall and, of course, is ideal
for today's modern homes.
Designed for modern budgets
Bremen Piano Corporation
Manufacturer, BrCTlltll spinets grand*
9 2 0 0 WEST BELMONT AVE.
.
FRANKLIN PARK. ILL.
YOU M A Y PROFIT by the Growing Popularity of
-~
America's Most Magnificent
! v
GRANDS
244-246 West 23rd St.. N Y
construction of a modern quality piano.
According to Mr. L. P. Bull. Story
& Clark's President, the company ex-
pects to continue to bring the factory
story of quality to dealers and retail
men and women throughout the year.
Particular attention is paid to the
fabrication of the Storytone Mahogany
Sounding Board, which is bonded in a
hot plate press with water-proof glue,
a feat perfected during defense work
of World War II.
The custom tailoring of the individ-
ual bridges to the variations of the
iron plate in each piano, is another of
those hidden quality features that re-
ceives marked attention.
Much time is devoted to the action
and key regulating department, show-
ing how every key and action assembly
is hand fitted, spaced and balanced
with over forty different hand opera-
tions or adjustments for each note.
Recent Story & Clark dealers to view
the film were our west coast representa-
tives during a Regional Merchandising
Clinic conducted by M. C. DuBrow.
Story & Clark's Sales Manager. Fol-
lowing are the dealers attending the
Los Angeles area clinics:
Valley Music Co.. Burbank and Hol-
lywood. Calif.; Berry & Grassmueck.
Pasadena and Alhambra. Calif.: Jensen
Music Co., Van Nuys. Calif.: Fuller-
ton Music Co.. Fullerton. Calif.: Ford
Bros.. Pomona and Ontario. Calif.:
Gould Music Co.. Whittier. Calif.:
Phillips Music Co.. Bakersfield. Calif.;
Danz-Schmidt Music Co.. Santa Ana.
Calif.; Bennett Music Co.. Santa Bar-
bara. Calif.; DeBellis Music Co.. Riv-
erside and San Bernardino. Calif.;
Folks Piano Shop. Long Beach and
Compton. Calif.
Clinics conducted previously by Neil
Devlin and W. H. Bowles included:
Aeolian Co. of Missouri. St. Louis.
Mo.; Schmoller & Mueller Piano Co..
Omaha, Nebr.; Fitzsimmons', Dayton,
Ohio; Strawbridge & Clothier, Phila-
delphia, Pa.; J. L. Hudson Co., De-
troit, Mich.; Higbee Company, Cleve-
land. Ohio.
"'We hope in this way", commented
Mr. Bull, "to give life and deeper
meaning to our story of quality and
painstaking attention to details of
craftsmanship. We want to show why
our pianos are built better and we
want every retail salesman to be
equipped to prove this statement of
fact to the prospect."
lluiekb
PIPE ORGANS
Some protected territories are still open to
qualified representatives.
Contact: Mr. Martin Wick, President
Wicks Organ Company
Meeting the Needs of the Greatest Cathedrals. . .
Highland, Illinois
. . . Fitting the Budgets of the Smallest Chapels. . .
THE MUSIC TRADE REVIEW, MARCH, 1954
1

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