Music Trade Review

Issue: 1954 Vol. 113 N. 2

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Estey Organ Corp. Announces
New 2 Manual Organ
Henry Hancock, president of tin*
Kstey Organ Corporation of Brattle-
horo. Vt. announces this month the
introduction of a new, completely self-
contained. 2 manual-and-pedal Heed-o-
Tonic organ. Called the Virtuoso, this
compact, yet complete organ is the
consummation of more than 100 years
of Estey organ building.
The Estey Virtuoso's console ap-
pointments include both intra and in-
ter mammal couplers, a full H2-note
pedal claviar. overhanging swell keys,
proper positioning of balanced swell
and crescendo pedals. Mr. Hancock
states that the Virtuoso is ideal for per-
forming the great organ literature of
all ages with the tone color, volume
and ensemble surpassed only by the
pipe organ. It has more than 100 ar-
tistic tonal combinations readily avail-
able.
The same skills which Estey has per-
fected in the structure of its pipe or-
gans have been completely utilized in
the incorporation of electric and mag-
netic principals found in the Virtuoso.
Vt ith these features, regular pipe organ
key and slop sections are permitted and
this model is the first to unshackle the
two manual reed organ from cumber-
some mechanical couplers.
The Virtuoso operates from an or-
dinary 110-volt outlet and the space
requirements are no problem, as there
are no speakers, tone cabinets or cables
to clutter the installation. Its 32-note
pedal board will not be found in any
other home organ.
"For high musical quality", said Mr.
Hancock, the Virtuoso is the answer to
THE NEW ESTEY 2 MANUAL
SELF-CONTAINED ORGAN
the electrotone and has all musical and
playing characteristics of the pipe or-
gan. It also has ample carrying power
to serve the sealing capacity of large
churches and auditoriums. All details
are according to exact A.CO. specifica-
tions."'
BEACH
CARILLONETTE CHIMES
TOWER BELL REPRODUCER
and the
MINI-CHIMES
"Nothing But a Bell Rings Like a Bell"
SEND FOR CATALOGS
• Meets the present con-
ditions!
• Meets the present
PRICE demands!
• Meets the musical DE-
MANDS of retail pur-
chasers!
• Valuable territories are
still open . . . Write di-
rect to factory for infor-
mation.
ESTEY
P I A N O
C O R P O R A T I O N
Btuffton • Ind.
THE MUSIC TRADE REVIEW, FEBRUARY, 1954
97 years of
fine piano experience
are behind every
Kimball piano, and
behind every
Kimbail Dealer.
BEACH INSTRUMENT CORP.
165 Oraton St.
The ESTEY..
The new Kstey Virtuoso Reed-o-Tonic
heads up the complete versatile Esley
line, consisting of a wide variety of
organs for home, church and com-
munity—a child's organ in less-Uian-
$100 category—the folding Ksley or-
gan for Sunday schools, missionaries
and clubs in the $2()()-range — the
"(-horns" and "Choir*" models in the
$200-8300 classification - - the "Sym-
phonic*, a single-manual stylized or-
gan in the $700 - $800 price-range, for
homes and smaller churches
the
"Cathedral" for medium-size churches
and community auditoriums- and of
course Kstey world-renowned pipe-or-
gans ranging from the smaller uni-
fied instruments to the great pipe or-
gans for custom-made requirements.
The suggested retail price of Virtuoso
is $2,195.00 plus tax, K.O.B. factory.
Newark 4. N. J.
WEAVER
. . . are better pianos to help dealers
better serve their customers . . .
Correspondence Invited
WEAVER PIANO CO., Inc.. York, Pa.—Since 1870
ii in is HI inn iiiii ii in mil inn inn inn 11111 11
beauty -J- performance
Ttfamsiltfomal
Spinet piano
Significant trend in piano styling.
Fluid lines, molded forms and sculptured
detail point up the perfect propor-
tioned beauty of the Transitional.
Priced for profitable promotions.
Write for brochure or dltcriptive
GULBRANSEN
information
COMPANY
2 0 5 0 N. RUBY ST., MELROSE PARK, ILL.
23
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
FAIR TRADE
(Cont. from Page 22)
areas of free enterprise protected by le-
gal fences must not be crossed. Perhaps
now you can realize why the NAMM
cannot do certain things which you want
done. Perhaps too, you may realize your
own individual strength in local situa-
tions which are the most common.
Neither NAMM, nor any other trade
organization is vested with police pow-
ers, and it is you, the public, every-
body, who have denied these police pow-
ers to associations—therefore don't con-
demn NAMM or any other group for
being powerless to act when and as you
think they should. Realize above all,
that the power to control or curb, could
be applied to you as well as to your
opponent.
Suppose NAMM Did Have Power
Visualize for a moment what could
happen if NAMM had the power to do
the things which some have criticized it
for not doing. Suppose NAMM could
influence manufacturers' franchises. It
MALE HELP WANTED
Traveler
Southwest—For
one
of
the
largest and best known piano manu-
facturers
to
cover
Texas, Oklahoma,
Arkansas, Louisiana and New Mexico.
Full line of spinets and grands with
price
and
term
appeal
for
dealer.
Write for full details giving personal
information
to:
and
picture, if
available
Box Number 725 — Music Trade
Review, Room 510, 1270 Avenue of the
Americas, New York 20, N, Y.
OL
ki!»kiii;i!
PIANO
would be just fine to lake certain lint's
away from competitors and award them
to good association members. Then sup-
pose you resigned from NAMM for
some reason. You'd be liable to lose
those valued franchises, which in effect
would almost force you to keep your
membership.
Suppose NAMM could control the dis-
count selling of merchants. Any mer-
chant who sold to any person or group
at a discount would lose his lines oi
merchandise by reason of the Associa-
tion's influence, with wholesalers and
manufacturers. This in effect would
amount to a boycott of the accused mer-
chant by his suppliers. If totally effec-
tive, that dealer would be put out of
business and it could be that the true
facts of the case might not justify such
action. With power of this nature, it
would be very probable that no mer-
chant in the country would be able to get
merchandise unless he first became a
member of the proper association. That
would completely eliminate membership
problems for all associations, but it
could be very rough on dealers.
Follow this theory through as far as
you like and it won't take long to see
how tyrannical a local, state or national
association, or any combination of them
could become.
Instead of situations such as these, we
have the ones under which we now oper-
ate. The dignity and freedom of the in-
dividual is protected and upheld. That,
after all, is the American way. wherein
the individual is all powerful—not the
state, not a group or organization.
THINK—How much is this freedom
—How much is free enterprise worth'?
You may feel that it is an awful lot of
trouble to bring a violator of the trade
practice rules to justice. You may be-
lieve that getting the information to sub-
stantiate a charge is almost impossible,
VNE of the few pianos now on
the market that is made, owned
and operated by the same family
that created it.
I OUR generations of the Kra-
kauer family have produced the
Krakauer piano—over 75 years
in the same family.
I HE Krakauer is the best piano
for "Tone," "Responsiveness" and
"Case Design."
Established 1869
KRAKAUER
NEW YORK
24
BROS.
Retail Warerooms:
25 WEST 57th STREET
Factory:
401 WEST 124th STREET
or lakes loo much time. The facts are.
that if the violations are of sufficient im-
portance, the evidence is there—it can
be gotten—and corrective action will
follow. Remember that the accused is
innocent until proven guilty. The safe-
guards against loose charges, hasty ac-
tion and injustice protects you as well
as others. It is important lo know the
rules, know what fads are at your dis-
posal, know when to lake action and
how to take action.
Be Sure of Your Ground
Always be sure of your ground, for
none of us are perfect. Nowhere is this
fact more simple and forthrightly stated
than in the greatest rule book ever writ-
ten—The Bible. In the book of St. John
when the accused woman was brought
before Jesus he said, " . . . He that is
without sin among you, let him first
cast a stone at her." (8.7).
New Practice Keyboard Shown
by Worldwide Musical Inst. Co
A professional practice piano key-
board i^ now beinsr shown bv the
Worldwide Musical Instrument Co.,
404 Fourth Ave., New York City.
The keyboard is available in 3, 4,
5 and 7 octaves. The one being shown
at present has 5 octaves.
The piano keys are full size with ad-
justable tension and the keyboard is
contained in a walnut case with leather
handle for easy carrying.
The keyboard measures \M" x 19Mi"
x 4MJ" and weighs 22 lbs. It will be
sold direct to music dealers.
USED
P 1 A N
o s
UPRIGHTS
GRANDS
STUDIOS
BRODWIN PIANO CO
Established 7974
244-246 West 23rd St.. N. Y . N. Y.
Tel.: CHelsea 2-4350
THE MUSIC TRADE REVIEW, FEBRUARY,
1954

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