Music Trade Review

Issue: 1954 Vol. 113 N. 2

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
TWO
Great New
Wurlitzer
Organs
Model 4600
(Contemporary Conso/a
TWO BEAUTIFUL NEW ORGANS FOR HOME
AND CHURCH OPEN UP BRAND NEW SALES'
OPPORTUNITIES FOR WURLITZER DEALERS
Remember Wurlitzer's exciting entrance into a new market
with the Spinette? Get ready for more of the same, because—'
Two new Wurlitzer Organs are here! The model 460(^
is a handsome new Contemporary design for the home; the
4601 a beautiful Traditional model for the church.
'
Both have many exclusive features—a revolutionary
new electronic vibrato, coaxial built-in speaker which gives
extremely high fidelity, brilliant tone and fine definition!
of lone colors, to name only a few. And both offer the^
finer craftsmanship and value for which Wurlitzer has
always been known.
<
Frankly, we think that these two new organs will fast
become the leaders in their field. Together with the famous
Spinette, they give you a line with the broadest possibili-
ties and freshest sales appeal in the business.
Strong national advertising and a complete kit now in
the works for your own promotion will turn these factsi
into profitable sales.
These new Organs mean more
business for every Wurlitzer Dealer.
Just wait until you see—and hear
—and begin to sell them!
Model 4601
[Traditional Console)
New model 626 Tone Cabinet in Mahogany
or Walnut for plug-in attachment to any Wurlitzer
Organ; non-directional 40-watt amplification.
WuRLflZER ORGANS
Made by World's Largest Manufacturer of Organs and Pianos Under One Great Name
T H E
R U D O L P H
W U R L I T Z E R
C O M P A N Y

N O R T H
T O N A W A N D A ,
N . Y.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Jtusic J/iade
ESTABLISHED 1879
Vol. 113 — No. 2
2887th ISSUE
REVIEW
75th YEAR
SERVING
OUR
T H E MUSIC
INDUSTRY
FEBRUARY
19 54
CARLETON CHACE, Editor
75th YEAR
FOR SEVENTY-FIVE
YEARS
C O V E R
CchtehU
HOW FAR N.A.M.M. CAN GO TO CORRECT UNFAIR
TRADE PRACTICES AND WHAT INDIVIDUAL
DEALERS CAN DO
•_
5
By William R. Gard, Executive Secretary, National
Association of Music Merchants
BUSINESS AS WE SEE IT (Editorial)
10, II
By Carleton Chace, Editor
HOW THE MUSIC MERCHANT CAN PROFIT BY
HELPING PROMOTE MUSIC IN INDUSTRY
12
By Verne R. Marceaux, Director of Education Div.
National Association of Music Merchants
GROUP PIANO LESSONS TAUGHT IN
SCHOOLS IN NEW ROCHELLE, N. Y.
ADVERTISER'S INDEX
American Piano Plate Co
American Piano Supply Co
Amsco Wire Products Corp
Beach Instrument Co
Bremen Piano Corp
Brodwin Piano Co
Cheek, Tolbert F
Da mpp-Chaser, Inc
Elkay Products Co
Estey Organ Co
Estey Piano Corp
Gulbransen Co
Ivorine Piano Key Co.
Janssen Piano Co
Kelly Co., O. S
Kimball Co., W, W
Kohler & Campbell, Inc
Kranich & Bach
Krakauer Bros
Mehlin & Sons
Minshall Estey Organs, Inc
North Hudson Equipment Co
Paragon Foundries
Paragon Woodturning Co
Pfriemer, Inc., Chas
P r a t t , Read & Co
Schaff Piano String Corp
Tuners Supply Co
V i l m , Vincent
Weaver Piano Co
Wickham Piano Plate Co
Wood &. Brooks Co
W u r l i t z e r Co., Rudolph
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Outside
Back Cover
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9
2
THE MUSIC TRADE REVIEW, FEBRUARY, I954
18 MUSIC STORES PICKED AS FINALISTS FOR
BRAND NAME AWARDS
14
SOUTHERN DEALERS DISCUSS PROBLEMS AT
SOUTHEASTERN CONFERENCE
17
AMC NOTES
19
NOTES OF INTEREST ON TUNING
„__'___'____!_
25
By Alexander Hart, Technical Editor
The Music Trade Review is published monthly for piano, and organ, retailers, supply
and accessory jobbers and retailers by Kolbe Publications, Inc., 5 I 0 Americas Building,
Radio City, 1270 Avenue of Americas, New York 20, N. Y., Phone Circle 7-5842, Alex
H. Kolbe, president and treasurer.
Subscription price $2.00 per year, 2 years $3.00,
single copies 25c in U. S. and possessions. Canadian subscription $3.00 per year, all
other countries $4.00 per year.
(ACCEPTANCE UNDER SECTION 34.64 P. L & R. GRANTED)

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