Music Trade Review

Issue: 1954 Vol. 113 N. 14

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Over 5,000 Persons Attend Opening
of Joseph & Lucas Salons in Portland, O.
The formal opening of the new Jo-
seph & Lucas Music Mart, 4200 N. E.
Sandy Boulevard, in Portland, Oregon
took place on September 17 and 18. It
was "Star studded" with the all-time
Located in the Hollywood district, the
new location, including the building,
represents an investment of $150,000
according to the co-owners, Frank M.
Joseph and Harold E. Lucas. The build-
tains the used piano department, an
instrument room and teaching studios.
Off-street parking has been provided
for customer convenience.
Janssen pianos have been featured by
Joseph & Lucas during the past five
years. Joseph and Lucas claim that
their Wurlitzer organ franchise is the
hottest franchise in the music industry
today.
INTERIOR AND EXTERIOR VIEWS OF THE NEW JOSEPH LUCAS MUSIC MART, PORTLAND 10.
favorite, Sophie Tucker receiving top
billing. Three of Portlands best known
organists, Glenn Shelley, John Emmel
and Susan Jackson filled both days
with organ music at the Wurlitzer or-
gan. Over 5.000 came during the open-
ing days.
ing contains
sales space.
tioned and
organ sales
Wurlitzer Spinetle Organ
Praised by Italians
Elmo Sellars, Macy Mgr. Is
Awarded Buyer Trophy
The accompanying photograph is of
an exhibit of Wurlitzer Organs at the
recent Milano Fair, which ran in Mila-
no, Italy, from April 17 through April
Elmo Sellars, buyer and manager of
the piano department of Macy's San
Francisco store, was recently awarded
the San Francisco Examiner's trophy
7,000 feet of display and
There are two air-condi-
sound-proofed piano and
studios.
On the mezzanine is the TV, radio
and "Hi-Fi" department, sound-proofed
and air-conditioned. The basement con-
A number of notables arrived by
plane to be present at the opening.
Among them was Donald Manchester,
sales manager for Wurlitzer's organ div-
ision. Ed F. Baer, Wurlitzer representa-
tive for the West, and Glenn E. Shep-
pard, representing the Janssen Piano
Company was also on hand both days.
WURLITZER
ORGANS
EXHIBITED
AT THE
MILANO
JACK McDERMOTT, NAOMI HRUBY, A N D ELMO
SELLERS.
lines handled by the department include
the Knabe, Fischer and Gulbransen in-
struments.
FAIR
MILANO
ITALY
27, 1954. The exhibit was entered by
Alfredo Frontalini, N. Frontalini FigH,
Numana, (Ancona) Itly.
Mr. Frontalini states that the Wurlit-
zer Spinette Organ, was the center at-
traction of the Fair throughout the en-
tire week.
"Many, many Italians were attracted
to the American instrument and had
only the highest praise for the Wurlitzer
Organ and other American instruments
which were exhibited at the Fair," said
Mr. Frontalini.
26
as the outstanding buyer of the House
Furnishings Division. The annual
award went to the piano department
after a month-long sales contest based
on percentage gains for the preceding
year. The piano deparment led all
other departments in home furnishings.
In the accompanying illustration, Jack
McDermott, Pacific Slope representative
of the Gulbransen Co., is congratulat-
ing Mr. Sellars and the lady in the
picture is Miss Naomi Hruby, a sales-
lady in the department. The piano
New Gulbransen Catalog
A new catalogue has just been issued
by the Gulbransen Co., Melrose Park,
111. in which is shown testimonial letters
from Lawrence Tibbett, Gladys Swarth-
out and a birdseye view picture of the
factory. The new models which are
shown are the Vanette, Transitional,
Vogue, Modernette, Contemporary and
Fashionette consoles, also the Nor-
mandy, Chippendale, diacron consoles
and the Century Metropolitan Classic
studio consoles, the Tonemaster, Man-
hattan, Frontenac, Fairfax, Master con-
soles the Varsity student spinet, Pinaf-
fore and new Muet studio uprights. On
the last page is shown the Gulbransen
master grand, six feet long.
THE MUSIC TRADE REVIEW, NOVEMBER, 1954
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Resolution on Tuning Charge
Adopted by New York Tuners
As stated before in T H E REVIEW, the
piano technicians, members of the
American Society of Piano Technicians
and the National Association of Piano
Tuners, who reside in the Metropolitan
New York area, held a meeting at
Steinway Hall recently and not only
discussed the idea of stabilizing prices
of tuning but also passed a resolution
with the object of establishing a mini-
mum tuning price of $8.00.
Presiding at the meeting was Erwin
Otto, President if the New York Chap-
ter of the A.S.P.T., and Irving Pine,
President of the New York Chapter of
the N.A.P.T. The Secretary for the
meeting was Harry Firstenberg.
According to Mr. Otto, it was re-
vealed that most of the dealers, manu-
facturers and department stores in the
metropolitan area now charge from
$7.00 to $9.50 for tuning, the average
being closer to $8.00. Individual tuners
related the relative lack of opposition
to the minimum price among their cli-
entele, indicating that where a piano
owner felt certain of getting good value
for the $8.00, there was no hesitation in
paying the price. Particularly was this
true of tuners advertising their A.S.P.T.
and N.A.P.T. affiliation, and that piano
technicians in Westchester and Nassau
counties and in nearby Connecticut have
expressed their determination to charge
a minimum of $9.00 and $10.00 to
meet the higher living and business op-
erating costs in those areas.
Continuing, Mr. Otto said, "The ques-
tion of illegal price-fixing and anti-
trust legislation was found, in discus-
sion with counsel, to have no applica-
tion to the $8.00 minimum tuning price
campaign, since the qualified and regis-
tered or certified tuners concerned rep-
resent only a small part of the esti-
mated 350 to 400 tuners operating in
the area. Piano owners interested more
in cheap, rather than quality, tuning
would not be deprived of the oppor-
tunity of getting such service."
Mr. Otto stated that they were some-
what disappoitned over the fact that
there was not an attendance of manu-
facurers and dealers at that meeting
to enter into the discussion. A letter
was read from Vice-President A. S.
Zeisler of Krakauer Bros, stating that
the $8.00 minimum price seemed to be
justified and that they were willing to
go along on that basis.
The resolution adopted by unanimous
standing vote at the meeting is as fol-
lows:
THE MUSIC TRADE REVIEW, NOVEMBER, 1954
WHEREAS the question of prices for
piano tuning in the New York metro-
politan area has reached a point re-
quiring joint action by the local organ-
izations of the American Society of Pi-
ano Technicians and the National As-
sociation of Piano Tuners; and
WHEREAS at a mass meetng of pi-
ano technicians held Monday, Septem-
ber 13, 1954 at Steinway Hall in New
York City, under the joint auspices of
the above-mentioned organizations, this
question has been thoroughly discussed
by all and sundry interested; and
WHEREAS it is generally agreed that
a quoted minimum price of $8 for tun-
ing in the New York metropolitan area
would be of all around benefit to pi-
ano technicians, piano owners, piano
dealers and piano manufacturers; there-
fore
BE IT RESOLVED that each tuner
take immediate steps to raise his tun-
ing price, the objective being that of
establishing an eight dollar minimum
quoted tuning price for qualified tech-
nicians in the metropolitan area as soon
as possible; and
BE IT FURTHER RESOLVED that
a joint price committee be appointed
for the purpose of preparing promo-
tional material acquainting piano own-
ers and piano tuners with the $8 mini-
mum tuning price and for the purpose
of serving as an informational ex-
change center fo rtuners on the prog-
ress of the $8 minimum tuning price
campaign; and
BE IT STILL FURTHER RE-
SOLVED that all qualified unaffiliated
tuners be invited to join whichever of
the two local technician organizations
they please so that all promotional ma-
terial to be prepared can be made avail-
able to them.
Irving Pine, Pres. NY NAPT
Erwin Otto, Pres. N.Y. ASPT
Harry Firstenberg, Sec'y
A second resolution of thanks was
passed in appreciation of the moral
support and helpful counsel given by
Wm. R. Card, executive secretary of the
National Association of Music Mer-
chants.
Several applications for membership
were received by both organizations.
Out of town visitors were Kelso Davis
of Pratt Read & Co, Ivoryton, Conn.
and Errol Crowl, of the Boston Chapter
of the ASPT.
Arthur L. Gray Elected Pres.
New York Chapter of ASPT
At the November 1st meeting of the
New York Chapter of the American
Society of Piano Technicians, the fol-
lowing new slate of officers was elected:
President Arthur L. Gray, Long Island
City; Vicr-President John C. Markert,
Richmond Hill, N. Y., Secretary, Ber-
nard Brown of Flushing, N. Y., and
Treasurer Michael Saliani of the Bronx,
N. Y.
Erwin Otto, retiring President, showed
a color movie depicting the scenes of
the summer picnic of the Chapter which
was held at the home of Mr. and Mrs.
Otto at Glen Spey, N. Y. There was
also a playback of a recording made
during a recent Garroway broadcast.
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27

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