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Over 5,000 Persons Attend Opening
of Joseph & Lucas Salons in Portland, O.
The formal opening of the new Jo-
seph & Lucas Music Mart, 4200 N. E.
Sandy Boulevard, in Portland, Oregon
took place on September 17 and 18. It
was "Star studded" with the all-time
Located in the Hollywood district, the
new location, including the building,
represents an investment of $150,000
according to the co-owners, Frank M.
Joseph and Harold E. Lucas. The build-
tains the used piano department, an
instrument room and teaching studios.
Off-street parking has been provided
for customer convenience.
Janssen pianos have been featured by
Joseph & Lucas during the past five
years. Joseph and Lucas claim that
their Wurlitzer organ franchise is the
hottest franchise in the music industry
today.
INTERIOR AND EXTERIOR VIEWS OF THE NEW JOSEPH LUCAS MUSIC MART, PORTLAND 10.
favorite, Sophie Tucker receiving top
billing. Three of Portlands best known
organists, Glenn Shelley, John Emmel
and Susan Jackson filled both days
with organ music at the Wurlitzer or-
gan. Over 5.000 came during the open-
ing days.
ing contains
sales space.
tioned and
organ sales
Wurlitzer Spinetle Organ
Praised by Italians
Elmo Sellars, Macy Mgr. Is
Awarded Buyer Trophy
The accompanying photograph is of
an exhibit of Wurlitzer Organs at the
recent Milano Fair, which ran in Mila-
no, Italy, from April 17 through April
Elmo Sellars, buyer and manager of
the piano department of Macy's San
Francisco store, was recently awarded
the San Francisco Examiner's trophy
7,000 feet of display and
There are two air-condi-
sound-proofed piano and
studios.
On the mezzanine is the TV, radio
and "Hi-Fi" department, sound-proofed
and air-conditioned. The basement con-
A number of notables arrived by
plane to be present at the opening.
Among them was Donald Manchester,
sales manager for Wurlitzer's organ div-
ision. Ed F. Baer, Wurlitzer representa-
tive for the West, and Glenn E. Shep-
pard, representing the Janssen Piano
Company was also on hand both days.
WURLITZER
ORGANS
EXHIBITED
AT THE
MILANO
JACK McDERMOTT, NAOMI HRUBY, A N D ELMO
SELLERS.
lines handled by the department include
the Knabe, Fischer and Gulbransen in-
struments.
FAIR
MILANO
ITALY
27, 1954. The exhibit was entered by
Alfredo Frontalini, N. Frontalini FigH,
Numana, (Ancona) Itly.
Mr. Frontalini states that the Wurlit-
zer Spinette Organ, was the center at-
traction of the Fair throughout the en-
tire week.
"Many, many Italians were attracted
to the American instrument and had
only the highest praise for the Wurlitzer
Organ and other American instruments
which were exhibited at the Fair," said
Mr. Frontalini.
26
as the outstanding buyer of the House
Furnishings Division. The annual
award went to the piano department
after a month-long sales contest based
on percentage gains for the preceding
year. The piano deparment led all
other departments in home furnishings.
In the accompanying illustration, Jack
McDermott, Pacific Slope representative
of the Gulbransen Co., is congratulat-
ing Mr. Sellars and the lady in the
picture is Miss Naomi Hruby, a sales-
lady in the department. The piano
New Gulbransen Catalog
A new catalogue has just been issued
by the Gulbransen Co., Melrose Park,
111. in which is shown testimonial letters
from Lawrence Tibbett, Gladys Swarth-
out and a birdseye view picture of the
factory. The new models which are
shown are the Vanette, Transitional,
Vogue, Modernette, Contemporary and
Fashionette consoles, also the Nor-
mandy, Chippendale, diacron consoles
and the Century Metropolitan Classic
studio consoles, the Tonemaster, Man-
hattan, Frontenac, Fairfax, Master con-
soles the Varsity student spinet, Pinaf-
fore and new Muet studio uprights. On
the last page is shown the Gulbransen
master grand, six feet long.
THE MUSIC TRADE REVIEW, NOVEMBER, 1954