Music Trade Review

Issue: 1954 Vol. 113 N. 12

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
usic
Established 1879
Vol. 113-No. 12
P I O N E E R
2,897th Issue
REVIEW
75lh Year
THE
December, 1954
P U B L I C A T I O N
O F T H E
75th Year
M U S I C
I N D U S T R Y
Junior Executives NAMM Inaugurates
National Music Poster Contest for Schools
Werlein, Philip Werlein,
Ltd., New Orleans, La., and Presi-
dent of the Junior Executives, National
Association of Music Merchants, has
sent a letter to all the members of this
organization, proposing a special Music
Week Promotion which will consist of
a National Music Poster Contest in all
public and parochial schools in the re-
spective cities of the members of the
organization. First, second and third
place winners will be picked in each
city, in each category of elementary,
junior and senior high schools. The
winner in the high school group will
have the honor of his poster being judg-
ed in Chicago by art experts with other
such winners throughout the country.
There will be three place winners na-
tionally, with suitable honors and
awards going to the national winner.
Local and National Awards
Local suitable awards to winners will
be the responsibility of the dealer in
that city. Regarding these, he may use
his own discretion. The National As-
sociation of Music Merchants will make
national awards to first, second and
third place winers, consisting of $100,
$75 and $50 U. S. Savings Bonds to the
respective winners. In 1955, the Nation-
al Music Week will be observed from
May 1st to 8th.
Attached to the letter sent to the deal-
ers is a package which gives complete
information regarding how the contest
is to be conducted.
The purpose of the contest is to give
students throughout the country the op-
portunity to participate in a worthwhile
creative and educational project on a
national basis. In this way, it will en-
able everyone concerned to spotlight
music during National Music Week—
THE MUSIC TRADE REVIEW, DECEMBER, 1954
PARHAM
WERLEIN
the schools, students and music indus-
try—to the credit of all.
Dealers are advised that the matter
of consideration is for the superintendent
of schools in his area, and in quoting
from the instructions, it states: "He
should be approached soon enough be-
fore the second semester so that art
classes and teachers may be properly
apprised of the contest. It is also a pos-
sibility that he may want to present this
to the Board of Education before action
is taken. Allow enough time for this."
"The priest who is in charge of paro-
chial education in the city should be ap-
proached. It is he who can usually give
the decision regarding parochial school
participation."
Contests End March 22, 1955
Regarding the timing schedule, the
dealer is advised to talk to the above
people any time between the receipt of
the packet and the end of January, 1955.
Posters should be created in the schools
during the year's second semester be-
tween the dates of February 1st and
March 22nd, 1955. The contest ends in
the schools on March 22nd, 1955. Local
city winners will be picked by April
9th, 1955. All first class high school
winners must be in the NAMM office in
Chicago by April 15th, 1955.
Winners of the national contest will
be judged by an impartial panel of art
critics and judges in Chicago and the
first, second, and third place national
winners of the national awards will be
annouced on April 25th, 1955.
The contest is a project of the art
department of participating schools and
is divided into three parts: (a) For all
5th and 6th grade students, (b) For all
Junior High School students, and (e)
For all High School students. The 1st,
2nd and 3rd place awards will be made
in each category by the local music
merchant.
Suggestions for Judging
The following suggestions have been
made regarding the local judging of the
local contests. In larger cities it might
be necessary for each school to select
its own winner through a panel of
judges. A panel of parents from the
PTA group might act in this capacity,
or the judging panel may be made up
of the school's art teachers, music teach-
ers, the principal and other school offi-
cials.
This winning poster would then be
entered in the citywide competition.
This would ease the burden of judging
vast numbers of posters on a citywide
(Turn Over)
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Ohio Association Mid-Year
Meeting Held in Columbus
A meeting of the officers of the
Music Merchants Association of Ohio
was recently held in the Cleveland Hotel
in Cleveland, Ohio. President A. R.
MacClellan, First Vice-President Walter
E, Meggitt, Secretary Rexford C Hyre
and Executive Committeemen George F.
Zietlow and Roy D. Wells, were present.
The first order of business was the
selection of committees for the year
1955.
The following committees were
selected:
Music Teachers Committee—Walter
E. Meggitt, Chairman; Arvine J. Kin-
dinger, J. A. McClanahan, George F.
Schulte, Fred C. Grau. Legislative Com-
mittee—Otto B. Heaton, Chairman; Er-
nest L. Dahlen, Roy D. Wells, Carl E.
Summers. Membership Committee—
Joseph H. Berger, Chairman; Glenn D.
Bliss, Vice-Chairman; Wendell P. Gri-
sier, George F. Zietlow, Roy D. Wells,
David Hyman, V. J. Sanborn, Jr., Har-
old R. Nachazel, Hubert S. Shearin, J.
A. Gisriel, Ralph K. Stap, Ed Baier,
Neilo A. Koski.
It was decided to hold the Mid-Year
Meeting in Columbus at the Deshler-
Hilton Hotel on Sunday, January 23rd,
1955.
The 1955 Convention was suggested
for the dates of May 15, 16 or 17 or
May 22, 23, and 24, whichever is avail-
able at the hotel.
POSTER CONTEST
(Continued from Page 7)
basis. The end result is the same. This
phase of the judging is solely at the dis-
cretion of whatever is best locally.
The winning poster of the local high
A. L. Maresh Sr., President of the
Cleveland Music Trade Association, ex-
tended an invitation to hold the 1955
Convention in Cleveland. The officers
recommended that this be accepted at
the Mid-Year Meeting, and suggested
that the convention be held again at
the Wade Park Manor, if available.
It was decided to give merchandise
prizes in the membership contest, the
same to be purchased and donated by
President MacClellan and First Vice-
President Walter E. Meggitt.
It was further recommended to the
Mid-Year Meeting that we admit exhi-
bitors free, to exhibit their wares in the
Banquet Hall of the convention; pro-
vided each exhibitor buys at least one
strip ticket for the banquet and lunch-
eon at the convention.
Music Educators Say Piano
Best Instrument tor Students
The piano is still the basic instrument
in American musical education.
This is confirmed by more than 1,000
instrumental music directors in schools
all over the country, who responded to
a poll by the American Music Con-
ference.
With study of music booming—there
are now about 7,500,000 children learn-
ing to play an instrument, AMC estim-
ates—brass instruments, strings, fretted
strings reeds and percussion instruments
have grown rapidly in popularity. But
be in competition on a national basis.
Posters up to 17"x22" Permissible
Posters may be created in any of the
standard school art mediums—crayons,
chalk, water colors, finger painting.
SAMPLES OF POSTERS SUGESTED FOR SCHOOL CONTEST
school contest will be forwarded to the
National Association of Music Mer-
chants in Chicago, to be judged by an
impartial panel of art experts and will
drawing pencil, etc., and may be in any
standard size up to 17 x 22 inches. They
are to consist of a short original musical
slogan and be based on a musical theme
76 per cent of the music educators say
the piano is still the best instrument for
a student to start on.
More than 95 per cent of the educa-
tors in large and small schools, public
and parochial, agreed that the student
who has studied piano learns a second
instrument more easily and rapidly.
The instructors chose both melody or
per-band instruments and piano "key-
board experience" the piano is used as
ways to teach note reading. In "key-
board experience" the piana is used as
a means of teaching the fundamentals
of music to whole classes, rather than
teaching piano playing directly- This
technique is growing rapidly in popu-
larity among music educators, AMC re-
ports.
Wood & Brooks Book
For Regulating Action
The Wood & Brooks Co. now has
available for piano technicians a piano
action regulating booklet which is to be
used in conjunction with their piano ac-
tion brochure.
This booklet contains general instruc-
tions for the regulation of all the ac-
tions this well-known company manu-
factures and is available to anyone up-
on written request.
Requests for this informative book-
let should be addressed to Wood &
Brooks Company, Department N. Buf-
fola 7, New York.
or motif. Posters must express in art
form what music means to the individ-
ual creating the poster. A general idea
of the thought behind these posters is
shown in the accompanying illustration.
They will be judged on originality of
thought; imagination expressed in cre-
ating the poster slogan and adaptation
of this slogan in the poster; neatness;
harmonious or unique use of colors.
All local winners (9 posters total
from each of the three school categor-
ies) will be featured in the windows of
local music stores with suitable honor
extended to all during Music Week.
Suitable winners' awards will be pre-
sented at the high school music festival,
concert, or other suitable community
event as close to National Music Week
as possible.
Each dealer, in addition to the above,
has received a sample entry form which
is to be mimeographed by them and sup-
plied to schools by sponsoring stores.
THE MUSIC TRADE
REVIEW,
DECEMBER,
1954

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