Music Trade Review

Issue: 1954 Vol. 113 N. 12

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
J. B. White & Co., Augusta, Ga., Uses
3 Musettes in Impressive Window Display
An interesting window display which
attracted considerable attention was fea-
tured recently in one of the windows of
J. B. White & Co., in Augusta, Ga., cre-
ated by Lee S. Jones who manages the
piano department for that store. In this
impressive but simple display, three of
the newly-styled Winter & Co. Musettes
were used—the French Provincial in
cherry, the Louis XV in mahogany and
the Contemporary model also in ma-
hognay.
Added to the setting was the casual
application of a parchment attached to
the piano's front panel, which read "A
pleasure to behold—a treasure to cher-
ish—a ne piano." Counter cards also
featuring a small message invited added
pause to the customer's eye.
Hammond Organ Sales
Top 26-Year Record
THREE WINTER & CO
IN
MUSETTES AS DISPLAYED BY J. B. WHITE & CO., AUGUSTA, GA
O U R 85TH
YEAR
O F S E R V I C E . . ,
WE WISH YOU
Mtrrp dhriatmas
S
and
I
tiappp Xlcto year
WEAVER PIANO COMPANY. I N C .

York, Pennsylvania
I
|
g
P
VILIM
PIANO
HAMMERS
Made of the
Highest Grade Domestic Fells
REPAIR ORDERS PROMPTLY EXECUTED
We maintain a- special department
for tuners and technicians
To the entire trade best wishes for
A Merry Christmas
and a more Promising 1955
VINCENT VILIM INC.
20 N O . HILLSIDE AVENUE
34
jj
ELMSFORD, N. Y.
Hammond Organ Company's October
and November sales were the highest
in the company's 26-year history, Lau-
rens Hammond, president, told stock-
holders in a letter accompanying the
55th consecutive quarterly dividend,
amounting to 85 cents a share, of which
50 cents was extra and 35 cents regular.
Earnings for the first six months,
ended Sept. 30, 1954, were $1,176, 242
or $1.98 a share against $1,141,535 or
Si.53 a share in the like period of last
year. The letter expressed confidence
that net earnings for the 1954-55 fiscal
year would exceed those of 1953-54
which were a record of $3.35 a share.
"Record sales of October and No-
vember," reported Mr. Hammond, "con-
firmed our expectations of very good
sales this autumn." After citing a re-
duction in billings between the first six
months of the fiscal year, ended March
31, 1953, and the same fiscal period of
1954, Mr. Hammond said that a seasonal
pattern in the company's business had
revealed itself in a dramatic fashion
this fall.
"Our production," explained Mr.
Hammond, "continues without material
or personnel problems of a serious na-
ture.
WE REBUILD PIANOS
FOR DEALERS
AT MODERATE PRICES

All work done by expert piano makers
and guaranteed

Write or Phone
HOFFMANN PIANO CO.
Anderson Ave., Fort Lee, N. J .
Tel.: FCM Lee 8-3125
THE MUSIC TRADE REVIEW, DECEMBER, 1954
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
South Stales Dealers Attend
Wurlitzer Organ Meeting
A Wurlitzer Organ Regional Meeting
was held recently in Atlanta, Ga. This
meeting, called by Wurlitzer Organ
Sales Manager, Don Manchester, was at-
tended by dealers from North Carolina.
South Carolina, Georgia, Florida, Ala-
bama, Mississippi, and Tennessee. The
format followed that of previous Re-
gional meetings—a musical presentation
of the full line of Wurlitzer organs
from the Spinette to the Traditional and
Contemporary Models and culminating
with the new Wurlitzer Concert Model
Organ.
Following this there was a down-to-
earth talk on "Salesmanship". Mr.
Manchester presented the successful
merchandising plans for Wurlitzer Or-
gans stressing the three major promo-
tions, Easy-to Play, Teaching and Rent-
al. On each of these subjects dealers
entered into an active and productive
open forum type of discussion at the
conclusion of Mr. Manchester's talk.
Highlighted during the Meeting was
the new Wurlitzer Organ Play-by-Color
promotion which features Wolfe's Play-
by-Color music for right hand melody
and the Easy-Chord for left hand ac-
companiment.
Program and meetings were conclud-
ed with a dinner and entertainment,
featuring Jack Almund at the Wurlitzer
Contemporary Organ.
Host Dealer for the occasion was Otis
Baskette and the entire proceedings were
carried out at the Atlanta Biltmore
Hotel.
AMC Quoted and
Commended for Editorial
The American Music Conference re-
cently distributed an editorial to news-
papers throughout the country entitled
"Give the Child a Challenge". It was a
shortened version of a script dealing
with character building activities in the
lives of children as demonstrated by the
increasing concern over the wildness of
teenagers and which was used by more
stations then and script the AMC ever
heard of.
The first comment with a reproduction
of the editorial was made by the Mont-
pielier, Vt. "Argus" in which the AMC
was given due credit.
FOR PIANO NEWS
SOUTHERN DEALERS WHO ATTENDED WURLITZER ORGAN REGIONAL
SEASON'S
GREETINGS
for a
ESTABLISHED '865
INCORPORATED 1903
CELEBRATED WICKHAM PLATES
THE REVIEW
THE MUSIC TRADE REVIEW, DECEMBER, 1954
35

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