Music Trade Review

Issue: 1954 Vol. 113 N. 10

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Piano Manufacturers, Music Merchants
Join in Support of TV Piano Classes
Houston (Tex.) music stores
F IVE
and the National Piano Manufac-
turers Association have announced a
joint contribution of $3,000 to the Uni-
versity of Houston to further the devel-
opment of Piano teaching by television
under Prof. George C. Stout over the
Used as a Pilot Project
In making a grant of $2,000 to the
University, John E. Furlong, President
of NPMA, stated his association was
primarily interested in the Houston
classes as a pilot project. The future
potential on a national scale could be
Marceaux stated there are now about
a dozen educational TV stations on the
air, and the FCC has set aside 250 more
channels throughout the country for this
purpose. He also pointed out that the
number of commercial television sta-
tions is likely to increase from the pres-
ent 380 to one thousand or more, when
the FCC approves the coin box pay-as-
you-use method for station revenue.
Since competition brings advertising
rate decreases, the TV medium will
come within the pocketbook of many
more advertisers. Because of this tre-
mendous development and expansion
on the TV horizon, NAMM is watching
the market closely on behalf of its
membership.
Will Produce Descriptive Portfolio
PROF. GEORGE C. STOUT OF UNIVERSITY OF HOUSTON IS SHOWN HERE
GIVING A PIANO LESSON BY TELEVISION
university's educational TV station.
KUHT-TV.
Brook Mays Piano Co., Thomas Gog-
gan & Bros., Leland Carter Co., H &
H Music Company, Inc., and Poole
Piano Company, are the five dealers,
who together will make up $1,000 of
the total. In addition, they are plan-
ning extensive advertising support for
the program and will feature store tie-
ins. Each store will have a studio set-up
with TV sets, where students may come
for lessons, if they do not have a piano
at home. Stores will also sell or rent
Frazier "Practi-Pianos"—movable key-
boards with sound, used extensively in
Prof. Stout's piano methods—and also
standard pianos.
KUHT-TV can be tuned in on anv
television set in the standard Channel
8 spot in the Houston area. This puts
the impact of these lessons in the living
room of anyone with a television set.
great. Sound films of Prof. Stout's TV
lessons are planned, and these may later
be used on educational TV stations in
other cities; or they may provide the
basis for building other local programs.
The tapes may also be adaptable for
industrial or school music programs,
it is believed.
The new store-manufacturer-univer-
sity liaison was brought about largely
through the efforts of the National As-
sociation of Music Merchants, whose
education division director. Verne R.
Marceaux, has been in close contact
with the Houston music professor since
the start of his unique TV teaching
experiment. NAMM brought Stout to
the Music Industry Trade Show and
Convention in Chicago this July, where
his demonstration on the Education
Division Session was one of the most
talked-about features of the four-day
session.
Marceaux also said the education
division is prepared to produce a com-
plete portfolio describing the Houston
pattern, which will be made available
to all NAMM members when the need
and membership interest is great
enough. Already, a number of letters
of inquiry have been received, express-
ing interest in commercial programs.
Stout's claim. "I can teach a million
people to play the piano by television,"
appears well-founded. His extension
course over the educational TV channel
last season attracted more enrollees than
any other extension course, proving far
more popular than art, literature, sci-
ences, economics or Spanish.
Music merchants and instrument man-
ufacturers at the Chicago convention
had no trouble picturing what could
happen to sales, if Stout's methods of
getting masses of people to plav could
be applied nation-wide. In April. Stout
went to Caracas, Venezuela, where he
set up a similar program under the
auspices of an NAMM member, C. A.
Musica & Arte. Although Stout's own
personality and drive have undoubtedly
speeded acceptance of learning by TV,
others can carry on effectively, using
similar methods.
Last semester's extension students
plunked down $7.50 to receive printed
materials that enabled them to follow
the lessons at home. Now, the Houston
Press has agreed to publish the lessons
as a regular feature in its editorial
columns, so that this year's pupils will
get their lessons for the price of their
(Turn to Page 21)
THE MUSIC TRADE REVIEW, OCTOBER, 1954
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The J/l mc
Established 1879
Vol. 113-No. 10
PIONEER
2,895th Issue
REVIEW
75th Year
THE
October, 1954
PUBLICATION
OF
THE
75lh Year
MUSIC
INDUSTRY
Initial Piano Workshop in Westchester
County Forerunner of New York State Plan
YJJ7ESTCH ESTER County, New York
** had its first introduction to a
piano keyboard workshop during the
week of September 27th when Mrs. Fay
Templeton Frisch, Chairman of the
National Committee on Piano Instruc-
tion of the Music Educators National
Conference, conducted a 5-day session
in the Park School at Ossining, N. Y.
The sessions were held each afternoon
from 3:30 to 6:30 and there were 32
teachers attending. So important was
this initial endeavor in that part of the
state that Dr. Joseph Saetveit, New
York State school supervisor of music,
came down from Albany to attend some
of the sessions.
Newspapers Played It Up
The Westchester chain of newspapers
covered the event fully with a column
story and published the photograph
which is reproduced on the front cover
of the REVIEW this month. The ar-
ticle and photo were seen by several
hundred thousand readers in the county.
The story was written under an Os-
sining dateline by Eleanor Ney. It had
a two-column headline of "Forerunner
of State Plan—Teachers Become Pupils
to Learn Piano Playing" and read as
follows:
"The tune of "Hot Cross Buns", fing-
ered on paper piano keyboards this
week by 32 concentrating teachers re-
turned temporarily to pupil status, her-
alds the first public school "keyboard
workshop" in the East and the possible
forerunner of a statewide music educa-
tion project.
Dr. Saetveit Present
"Dr. Joseph Saetveit, supervisor of
music of the New York State Educa-
tion Department, arrived from Albany
yesterday to observe progress by the
THE MUSIC TRADE REVIEW, OCTOBER, 1954
elementary school teachers in absorb-
ing, in a single week, the techniques of
piano transposition, simple chords and
accompaniments.
"Fay Templeton Frisch of New Ro-
chelle, chairman of the National Com-
mittee on Piano Instruction of the
Music Educators National Conference,
is conducting the workshop at the Park
School. It was organized by Miss Fran-
ces Wilcox, supervisor of music in the
Ossining schols, under auspices of the
Ossining schools, under auspices of the
request of the teachers.
Music's Role Increasing
"Radio, television, recordings and
other media have brought music into
sharp focus for today's school pupils,"
explained Mrs. Frisch. "Everyone wants
to 'make music'. Greater leisure and the
recognition among adults of the values
of music as an outlet and an avocation
have given impetus to concern for more
and better music expression, not only
in this country but abroad.
"The classroom teacher cannot take
the place of the music specialist, but
with crowded classes more of the work
falls upon her shoulders. We also
recognize that no one knows the indi-
vidual pupil's problems and capacities
better than his classroom teacher.
"•If she has some piano fundamentals
she may have a key to personality re-
lease for some child, and to an enrich-
ing experience for many children. We
are not trying to make pianists out of
classroom teachers, we are merely pro-
viding an increasingly-important teach-
ing tool."
Paper Keyboards Used
"Upon paper keyboards on the tables
before them or at the seven pianos
rounded up from the Park School first-
floor classrooms, the 32 elementary
school teachers are spending three
hours after school each afternoon this
week.
'Everyone Has Potential'
"Hot Cross Buns" is followed by
"Old MacDonald Had a Farm", scales,
chords and fingering as the group mem-
bers gain confidence in their abilities
to lead and accompany classroom music
expression.
"Everyone has a music potential,"
affirms Mrs. Frisch, "and this group is
discovering self-confidence in that fact,
proved in this workshop."
Pupils Attended
"Pupils from the Ossining schools
attended a demonstration session given
yesterday during the workshop by Mrs.
Frisch. formerly for 20 years super-
visor of piano classes in the New Ro-
chelle public schools. She has been a
member of the Summer faculty of the
University of Southern California for
the past four years and has conducted
group piano workshops at the Univer-
sities of Montana and Hawaii."
Mrs.
Frisch recently conducted a
workshop tour in Missouri and Iowa.
There were nearly 200 in the workshops
at Southwestern State College in
Springfield and Northeastern State Col-
lege in Kirksville, and just about 100
at the University of Columbia.
Mrs. Frisch went to the University
of Southern California in August for
her fifth summer at the University
where she conducts the piano work-
shops.
Mrs .Frisch, besides conducting the
workshops, is now completing the
fourth and fifth books of her piano
series.

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