Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Jiusic Jfiaae
REVIEW
Established 1879
CARLETON CHACE, Editor
Alex H. Kolbe, Publisher
A. C. Osborne
Alexander Hart
Associate Editor
Technical Editor
June and July, if accommodations can be secured.
This was the suggestion which was made by THE
REVIEW during its crusade, as in the earlier years
the Convention was always held the first week in
June when the weather was much more pleasing.
But one of the most important changes, as we see
it, is the creating of Breakfast Meetings. This will
include the annual meeting of the members of the
N.A.M.M. and the reorganization meeting of the
Board of Directors, and will release practically an
entire day when the members of the association can
visit the exhibits, and, in connection with this, such
business clinics as are to be held will be held on
the last day of the Convention. With these changes,
dealers will have practically all of Monday, Tuesday
and Wednesday—three full days, from 9 A.M. to
6 P.M.—to visit the exhibits, and ample time to
transact such business as they feel they would like
to do during the Convention week.
Attendance Tabulation Change
T
HERE was considerable criticism last year re-
garding the attendance reports which were
issued each day to the daily press, which as
pointed out by THE REVIEW did not designate the
number of dealers present but gave an overall pic-
Vol. 113
JANUARY, 1954
No. I ture including the exhibitors, guests, etc. From now
on, this tabulation will be divided into two groups,
Business-As We See It
one being the buyers from music, furniture and de-
HE crusade which was started by THE RE- partment stores and the second group reflecting the
VIEW last fall regarding some conditions sur- registration of commercial individuals, exhibitors,
rounding the annual Convention, and which press, radio and others. A final computation of the
received the support of many of the exhibitors, exhibitors list, following the close of the trade show,
seems to have borne fruit. At least, according to will include first the names of dealers and their com-
the report of the Trade Show Ad- panies with the additional names of company per-
visory Committee, which appears sonnel, and a second section to be made up of ex-
on Page 5 of this issue, there hibitors, visitors and all other commercial, radio,
have been some changes in the press, etc. This, of course, will give a true picture
rules and regulations regarding of the attendance from the standpoint of those who
the conducting of the Convention will bring business to the exhibitors. We believe
and Show which may help con- that the banning of teachers and band directors has
siderably in working out a more also been a practical move, as well as the suggestion
practical program so that the ex- to exhibitors that they exploit their exhibits to show
hibitors may be better satisfied. new lines and advertise these new lines to the re-
There was considerable criticism tail trade well in advance of the Convention, to give
regarding having meetings, recep- the dealers a greater incentive to come to the show
CARLETON CHACE
tions and tours-of factories, etc. to see what the new developments will be. Another
during the exhibit hours from 9 A.M. to 6 P.M., matter to be taken up by the Board of Directors at
Monday through Thursday, and the Trade Show their mid-year meeting will be the location of the
Committee has decreed that such things will not be 1956 trade show, New York being favored at the
scheduled during those hours. The band instrument present time, and the Advisory Committee suggest-
people have been considered and will occupy the ing that New York be the Convention city every
6th floor at the Palmer House instead of the 9th fourth year. Of course, the Convention dates and
floor. This means that the 6th and 7th floors will the place for it to be held have been set for 1954
be occupied by the musical merchandise division. and 1955. On account of this there will be plenty
Another important change has been that after 1955 of time to try out these new regulations and find
the dates of the show will be alternated between out whether they are to be satisfactory.
V. T. Costello
Terry Ruffolo
Production Manager
'
Circulation Manager
Published monthly at 510 Americas Building, Radio
City. 1270 Sixth Avenue, New York 20. N. Y.
Telephone: Circle 7-5842-5843-5844
T
10
THE MUSIC TRADE REVIEW, JANUARY, 1954