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Parker Harris Becomes Chairman
and Philip Werlein IV Pres. of Werlein
Philip Werlein. 1,1.. \ e u Orleans.
La., announced a new administrative
setup effecti\c August. I. IQ5.'>. Parker
M. Harris has been ek'\aled to chair-
in the south serves the musical needs
of the public.
Philip \X erlein. Ltd.. now includes
three branch stores, all operating un-
(L. to R.)
PARHAM
WERLEIN
VICE PRES.,
PHILIP
W E R L E I N
II.
PRES. AND
PARKER M.
HARRIS,
CHAIRMAN
OF THE BOARD
OF DIRECTORS
man of the board of directors, and has
been succeeded by Philip Werlein IV
as president of the firm.
The company was founded by the
first Philip in Vicksburg. Miss., in
1842 and moved to New Orleans 12
years later. The House of Werlein has
occupied five buildings in the course
of its long history, with each succeed-
ing building larger and better equipped
to meet the needs of the company as
it expanded. The first Werlein store-
was at 5 Camp Street. The next loca-
tion was 80 Baronne Street, and here
the business thrived until 1878 when
it went into larger quarters at 133
("anal Street in the heart of the shop-
ping district. The next move was to
a building at 614 Canal Street, from
which it moved in 1905 to its present
location at 605 Canal Street. Here, in
a four-story structure on the worlds
widest street, the larsest music house
INSPIRED TONE..
it assured all who
o w n a WICKS
ORGAN. Her. i t
great beauty for
•ye and ear... at
reasonable cost,
plus reliability.
WICKS ORGAN
COMPANY
from
*2975
24
der the firm's name, located in Baton
Rouge and Shreveport. La., and Jack-
son. Miss. The firm is the exclusive
Stein way and Hammond organ dealer
and the oldest Chickering dealer. It
supplies the world's finest band instru-
ments and has the South's most com-
plete instrument repair shop. It has an
extensive record and sheet music de-
partment and represents leading radio
and television lines.
The new president. Philip Werline
IV, is the seventh president of the firm
founded by his great-grandfather. To-
gether with Vice - President Parham
Werlein son of a former president
and also a great-grandson of the found-
er, they direct the business of the firm.
There are few institutions in Amer-
ica with a history such as Werlein's.
nor one that has been conducted for
so many years by the name family.
Philip Werlein II succeeded his father
FOR
CHURCH—MORTUARY
HOME
SOME TERRITORIES NOW OPEN
Write Direct To
Factory For Information
W I C K S ORGAN COMPANY
Highland, Illinois
as president a i d was followed by his
son. Philip III. A brother. Parham
\K erlein. followed next and then Paul
S. Werlein. a member of the family,
became head of the firm. Parker M.
Harris, a widely known leader in the
music industry was elected to the pres-
idency in 1912. Under the new ad-
ministration he is now chairman of
the board of directors. Philip Werlein
IV is presidenl of the family firm.
Parham Werlein is vice-president and
a member of the board.
For the future there is a Philip Wer-
lein V who some day will also be at
the head of the company.
Parker M. Harris was recently re-
elected treasurer of the National As-
sociation of Music Merchants.
Regarding his retirement he said:
"I wiil be less active, but will ne\-
ertheless be keenly interested in the
continued progress of WerleinV. The
success of the firm has been earned
by years of constant integrity and hon-
est adherence to a high principle. No
one is better qualified to carry (this
policy) on than Philip Werlein IV."
Booklet on Its New Plant
Pleases Gulbransen Dealers
At the time that the Gulbransen
Co. was taking the dealers through its
factory in Melrose Park. 111., when
the Convention was in session in Chi-
cago, each dealer was presented with
a booklet entitled "A Trip Through
the Piano Industry's Newest Factory
which not only included a description
of the plant but also various views of
the work being done on the Gulbran-
sen pianos. Letters were sent to vari-
ous dealers, stating that in case they
cared to have extra copies the company
would be glad to send them. According
to K. P. Williams, sales manager of
the company, many letters were re-
ceived asking for extra copies.
One of these came from the Camp-
bell Music Co.. Washington. D. C. in
which it was stated: "The booklet en-
titled "A Trip Through the Piano In-
dustry's Newest Factory* is wonderful.
In your letter of July 30th you state
that additional copies mav be had up-
on request. We would like very much
to have you send us a sample of these
booklets to be used to show customer-
how Gulbransen can produce a fine
piano t>\ low cost. We do not intend
to use these as mailing piece?, but to
interested in Gulbransen pianos on
their visit here to the store. We feel
it is a wonderful sales tool."
THE MUSIC TRADE REVIEW, SEPTEMBER, 1953