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don—the 4H group—and many others
too numerous to list.
"The American Music Conference is
a unique organization. It has nothing
to sell—and in its work the staff mem-
bers must carefully avoid any activity
that smacks of commercialism. The
tion as there is in the American econ-
omy, and this could happen only here
in America.
"This country has many associations
similar to yours and they are, quite
properly, the sounding boards, the
clearing houses for their industries.
They should be enthusiastically sup-
ported by their memberships, and
participation in meetings like this one
should be 100 per cent. Another im-
portant factor is involved: If you
want the job that is to be accomplished
handled in the way you want it han-
dled, you cannot delegate your respon-
sibilities. If the National Association of
Music Merchants is to continue to grow
in strength, it will be because the prin-
f
cipals of your industry stay active.
"Most of our trouble in America to-
day, whether in government or busi-
ness, has come about because we are
prone to send a boy to do a man's job.
Too many of us who have made some
money and acquired a few titles after
our names are sitting home on the
sidelines, hoping the second-stringers
we have put in to quarterback impor-
tant situations will be able to bring
about a touchdown. Only if your prin-
cipals are active will your Association
have leadership as well as power. And
that same activity will give you stature
not only within your industry, but
stature among your customers as well.
"Your problems are no different
SHOW-PIECE' THAT SELLS
Harry Callaway, retiring president, right,
hands baton to president elect Russ Wells.
continued acceptance of AMC by edu-
cators and other non-commercial in-
terests—and the future success of AMC
depend upon our ability to maintain
that policy and upon our fidelity to
that policy. It is the task of AMC to
create and expand interest in music—
it is the task of others to satisfy and
serve the interests thus created. With-
in the past year the National Associa-
tion of Music Merchants has organ-
ized its Education Division so that its
members may learn the techniques of
serving the new markets developed by
the work of AMC. Any dealer who
fails to take advantage of that service
is needlessly forfeiting an opportunity
to improve and increase his music-
business. To create the demand is
AMC's responsibility. To satisfy the
demand is the dealers responsibility.
The dealer should be prepared to pro-
vide the merchandise, teaching facili-
ties, and service for potential cus-
tomers."
"Red" Motley's Address
The guest speaker was Arthur (Red)
Motley. President. Parade Publication,
Inc.. whose subject was:
"Use It or Lose It"
"The National Association of Music
Merchants," he said, "typifies, in a
very special sense, the American Way.
This country of ours is properly con-
sidered to have the most ruggedly com-
petitive economy of any in the world.
\ e t in no other competitive economy is
there as great an exchange of informa-
THE MUSIC TRADE REVIEW, AUGUST, 1953
KRANICH & BACH
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K
RANICH & BACH
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Helmuth Kranich, President
f
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