Music Trade Review

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ribute to the activities and projects of
the association and in other ways as-
sist in serving our membership. To-
ward this end. we are recommending
to the annual meeting of the members
tomorrow the adoption of an amend-
ment to the constitution by-laws to
permit the President of the junior
group to serve on the N.A.M.M.
Hoard <>f Directors.'
on the accomplishments of that or-
ganization during the last year.
LeMair's AMC Report
In part Mr. LaMair said: "The
principal objective of the American
Music Conference when it was formed
six years ago was to improve the cli-
mate in the United States for musical
activity. Today it is clear that this
climate has been greatly improved; on
all sides there is abundant evidence of
such improvement.
"Music has attained recognition as
an integral part of the curriculum in
the schools of our country; Music is
becoming increasingly important in
Community recreational and cultural
programs; Music is attracting the in-
terest and participation of Industry;
Music is attracting many adults who
are learning to play a musical instru-
ment for their personal enjoyment.
The improvement in climate is further
evidenced by the many articles and
stories on Music in hundreds of pub-
lications; magazines, newspapers, me-
dia of every type—in all sections of
ARTHUR H. (RED) MOTLEY
our country. The American Music
He then pointed to the fact that the
first membership directory in the his- Conference is now recognized as a pub-
tory of the organization will be re- lic service organization by educators,
industrial leaders, community leaders
leased in August, and he pointed out
and others interested in advancing
that the N.A.M.M. owes a debt of
knowledge of music and participation
gratitude to the manufacturers and
in music. What has been accomplished
wholesalers, to the trade press who
is the result of a well integrated pro-
believe strongly enough in the associa-
gram of field service and public rela-
tion to carry the story to those mer-
tions, with a very limited budget, con-
chants who perhaps have not heard
centrated in areas of the greatest poten-
about it.
tial for growth.
Following his address of welcome,
Mr. Callaway introduced Louis G.
"During the past year, staff members
LaMair, President of the American
of AMC worked in 36 states—visited
Music Conference, who gave a report
378 schools and over 50 colleges to
New Directors: Siegling, Neal, Ross, Maroney, Sneller, Schirring and Holland.
aid in music programs—They aided
in establishment of "keyboard experi-
ence" programs and teacher-training
workshops. Members of the staff at-
tended and participated in 26 meet-
TIIE WHITE H O U S E
WASHINGTON
June 29, 1953
D-ar Mr. Callaway:
I am happy to send my greetings to all of
you attending the fifty-second Annual Music
Industry Trade Show and Convention of the
National Association of Music Merchants.
It must be a source of particular satisfac-
tion to all of you to know that your work
contributes so much to the joy and the
education of so many people.
My best wishes go to you for a successful
and enjoyable convention.
Mr. Harry E.
President
National Association of Mus
Merchants, Inc.
Z& East Jackson Boulevard
Chicago 4, Illinois
The Eisenhower Letter
ings of members of the Music Educa-
tors National Conference — called on
230 dealers and many recreation
groups—attended 7 conventions of 4H
groups—and conducted many other ac-
tivities too numerous to mention.
"Our Public Relations program con-
tinued at a high level of activity. The
objective is to win public support for
increased musical activity—to promote
more and better music programs in the
schools—to increase participation in
music. Radio. television, national
magazines, newspapers, movies — all
means of obtaining publicity for music
are employed.
"Much credit is due Dr. Kendel and
his staff—and the Philip Lesly organ-
ization for their excellent contribution
to the success of AMC. Many, many
other groups have a great share in the
credit for whatever success AMC has
enjoyed. The Music Educators Na-
tional Conference deserves special
mention—they perform an invaluable
and very essential service to the de-
velopment and growth of Music in our
schools. We should also mention the
many members of the MENC commit-
tees who serve the cause of music in
education—The National Catholic Mu-
sic Educators Association—the music
committee of the National Parent-
Teachers Association — The National
Federation of Music Clubs — The Na-
tional Industrial Recreation Associa-
THE MUSIC TRADE REVIEW, AUGUST. 1953