Music Trade Review

Issue: 1953 Vol. 112 N. 8

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
"It is at this critical age of 12 years that
parents are meeting their greatest economic
burden. Growing children are expensive, their
advancd schooling must be planned and pro-
vided for. At this age, music training may
well be sacrificed if the cost of a musical
instrument, to which is added an excise tux
of ten per cent threatens a strain on the
family budget.
"Prior to World War TI the cost of a begin-
ner's trumpet to a parent was approximately
$39.00, and no excise tax applied.
'Today, this same grade of beginner's trum-
pet costs the parent approximately $99.00 in-
cluding the excise tax.
"These increased costs of musical instru-
ments reflect the higher costs of raw materi-
als and higher wages paid to skilled work-
men employed in factories producing pianos,
clarinets, cornets and other band instruments,
and in fact, all kinds of brass, woodwind,
fretted string, and percussion instruments. The
labor cost varies with different instruments,
and ranges from 50% to 80% of the manufac-
turer's cost of production.
Seven Million Children
"The American Music Conference which is
the promotion and education agency of the
music industry, reported two weeks ago, at
the industry's annual Convention and Trade
Show in Chicago, that the number of children
receiving instrumental music instruction in
public and parochial schools alone is esti-
mated at 7,000,000 compared with less than
2.500,000 in 1947. An additional million or
more are receiving private instruction.
'The estimates are based on a recent survey
made in New York State that showed the
number of students getting school music
training had increased between two and three
times in the past six years.
"The rapid increases are due to awareness
APPENDIX I.
A.
Category of Purchasers, and percentage of lotal sales of mus ical
instruments, bought for educational and vocational purp< ses.
EDUCAT1ONAL
PURPOSES
Other
Rand and Orchestra
Instruments
Instruments
Category of Purchaser
Piano
15%
Schools
5%
107r
1
5
Religious Organizations 5
70
20
Students
5
1
10
Private teachers
5
5
25
Home Instruction
60
1
Agencies
2
1
Total
82%
Average percentage of all sales—82%
1>. (Category of Purchaser
Teachers
Musicians
Piano
5%
3
Hand and Orchestra
Instruments
1%
2
Total
8%
Average Percentage of all sales-—10.3%'
and you have 1,520,000 students active in
school bands. There are some 8,000 school
orchestras, having an average of 55 students
per orchestra. This adds approximately
440,000 orchestra students to 1,520,000, or
near twp million students, the majority of
whom purchase their own instruments in order
to participate in their school music activities.
"The 45,000 music educators employed by
our schools and colleges, in cooperation with
fellow teachers and parents in every town and
city have utilized music in every way to stim-
ulate and enhance the spirit of American
unity, to strengthen morale and to help build
national solidarity which is essential to our
well-being. All of these people are quite con-
scious of the fact that the 10% manufae-
APPENDIX 2.
* Effective 1 October 1911. Revenue Act of 1941.
THE MUSIC TRADE REVIEW, AUGUST, 1953
71%
VOCATIONAL PURPOSES
Annual Reports of the Commissioner of Internal Revenue of the United States
Treasury Department shows the following Excise Tax collections on musical in-
struents, for the fiscal years of 1942 through 1952 inclusive: 1942 $2,325,320.00*.
1943 1,280,124.00, 1944—633,040.00, 1945—927,223.00, 1946—2.339,145.00, 1947
10,151,338.00. 1948 10,572,682.91, 1949—9,292,668.30, 1950—8,864,897.36, 1951—
10,756,238.64, 1952—9,412,292.39.
of educators that music contributes to the de-
velopment of the entire personality and af-
fords a lifetime source of relaxation and self-
expression, and to the acceptance of new
methods of teaching whole classes at one
time.
"'Class piano or "keyboard experience" is
now offered in thousands of elementary
schools, and more recently class string in-
struction has been growing in popularity. An
example is the Houston, Texas, public
schools, where string classes are offered in 24
of the 113 schools on a voluntary basis and
650 students are enrolled.
"This startling advance is traceable direct-
ly to the music industry, which through its
American Music Conference has worked to
build the acceptance of music as a funda-
mental part of the school curriculum.
"The number of high schools bands now
exceeds 38,000. The average number of stu-
dents per band is 40. Multiply 38.000 by 40
93%
turer's excise tax has outlived the purposes
which were the basis of its enactment.
'It should be noted that there is no excise
tax on books of geography, arithmetic, physi-
ology, religion, or upon maps or pencils, and
comparable requirements for either school or
home study, but there is this tax upon musical
instruments which are in the same general
category.
Not A Luxury
"A musical instrument cannot be fairly
classes as a luxury. A luxury is defined as a
free indulgence in costly gratifications of the
appetites or tastes, as in food, dress, etc.; also
a mode of life characterized by this. A luxury
is anything which pleases the senses and is
also costly, or difficult to obtain.
'Music nor musical instruments cannot
classify under these definitions. No one will
buy a trombone, drum, an organ or piano
unless he can play it, or plans to learn, or
have his children taught its use. The basis
3%
Other
Instruments
10%
10
20%
of selling musical instruments is to provide
the means of "learning to play'. Hence the
reason the music industry organized its Amer-
ean Music Conference in 1947. Hence the en-
couragement, of the National Association of
Music Merchants, to have its members estab-
lish teaching studios in combination with
their retail stores.
"It is inconsistent to impose a luxury tax
on the implements of music education. Music
is imbedded in our democracy and our very
life.
The Working Tools of Teachers
"My final point regards the 10.3% of all
musical instrument sales which represent the
working tools and essential means of liveli-
hood of music, teachers and musicians.
"Certainly we would not knowingly lax the
working tools of a mechanic, or any other class
of workman—yet the piano or violin is just
as essential to the music teacher and musician
as are the hammer and saw to the carpenter.
If the tools of the one are obviously meant
to be productive, whereas the productivity
of the tools of the other may require deeper
discernment, the difference in obviousness
should not distort our appreciation of their
similarity.
"Men and women in this country are free to
choose their occupations, in which their suc-
cess or failure is determined by their own
skill, and the relative demand of their patrons.
Be they music teachers or mechanics, car-
penters or musicians, neither, in our opinion,
should be handicapped by a tax on their essen-
tial means of livelihood.
"It is our most sincere belief that if this
manufacturer's excise tax on musical instru-
ments were not on the statute books, you
would not recommend its enactment or im-
position. Therefore, our plea is to respectfully
urge your recommendation for its repeal in
the light of the foregoing evidence.
"The music retail industry respectfully re-
quests further, that coincident with a recom-
mendation for repeal of the 10% Manufac-
turer's Excise Tax, provision be made for a
credit or refund of all excise taxes paid on
the unsold new merchandise in the inventories
of retailers, and wholesalers, as of the date
of enactment of such an Act removing the
products of this industry from the appli-
cation of the Excise Tax.
27
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Plan Adopted by San Francisco Chapter ASPT
Promotes Piano Construction Knowledge
Floyd Orr, past President of the. service problem if such a program was
adopted by their branch of piano serv-
American Society of Piano Technicians,
ice. Much time would be required to
in discussing tuner-technician problems
elaborate on this thought at this time,
with A. Perry Avery, Chairman of the
but I would be glad to co-operate when,
Tuner-Technician Committee of the Na-
and if necessary, to help improve serv-
tional Association of Music Merchants,
ice relations in the piano industry.
has explained to Mr. Avery the plans
which have been made by the San Fran-
"The plan is as follows: A grand pi-
cisco Chapter of the A.S.P.T. in en- ano will be purchased by our chapter
deavoring to improve the knowledge of
and completely rebuilt with top tech-
members in respect to piano construc-
nicians as instructors. The rebuilding
tion. In a letter to Mr. Avery, Mr. Orr
of said piano will require 14 weeks of
states:
instruction and a class of 12 members
of qualified tuners but lacking in tech-
"The many service problems experi-
nical experience will be better fitted to
enced by dealers can, and will be cor-
meet the service needs in our commun-
rected in time, but co-operation from
ity. Some of these men are employed
all agencies will be necessary with a
by dealers and some are operating pri-
few years of planning and a blueprint
vately. Each man in the class will be
of standards established as a permanent
given an opportunity on each phase of
approach to this solution.
il
instruction to actually do the operation.
As a Past President of the American
Society of Piano Technicians. I was \T hen the piano has been completed, it
will become the sole property of our
able to foresee just such a situation that
now exists, and to contribute to the chapter and sold at standard retail
prices. A new class will be organized
cause of better piano service relations.
and conducted according to our pro-
I have been successful in the promotion
gram adopted from July 1st, 1953 to
of the following plan to be adopted by
July 1st, 1954, and I expect 3 such
the San Francisco Chapter of the
classes will be conducted during our
A.S.P.T. effective on my return to Oak-
fiscal year.
land. California.
"While the service problem is not
"This, I am sure, will meet your ap-
the responsibility of service men only,
proval, but it is not the answer to the
leading dealers could contribute to our service problems we face. Some years
Piano Merchants Get Personally Conducted
Tour Through Modern Gulbransen Plant
ago, a committee of the industry met
to discuss piano service problems ap-
parent at that time in Minneapolis. Mr.
Chancey Bond of the Weaver Piano
Co., Mr. Peter Comstock of Pratt. Read
& Co., and Mr. William Saeger of Stein-
way & Co. and a committee of the A.S.
P.T. While we expected this service
problem to arrise, we were unable suc-
cessfully to put in operation a plan
submitted by Mr. Robert Johnson of
Schaff Piano String Corporation, which
was recommended to the National Pi-
ano Manufacturers Association al that
time.
"The plan was similar to what is be-
ing done by the San Francisco Chapter
but in the form of a traveling school
that would have helped our present
problem had it been approved by the
industry at that time. I am convinced
that such a program with the technical
program now being considered would
meet all service needs in the future, if
adopted."
BBB Set for November Production
Hollywood Producer, Jesse L. Lasky,
has advised NAMM that production of
The Big Brass Band will begin Novem-
ber 15, for general release next July.
The picture will employ the use of the
Cinemascope Wide-Screen process, with
Stereophonic Sound, and a new color
process. The search for the first All-
American High School Rand of 110
members will start the middle of Sep-
tember.
"How Quality Is Built Into Gulbran-
sen Pianos." In this booklet were
shown several views of ilie manufac-
A GROUP OF PIANO DEALERS VISITING THE NEW GULBRANSEN PLANT IN MELROSE PARK, ILL., DURING CONVENTION
WEEK ARE PERSONALLY ESCORTED THROUGH THE PLANT BY VICE-PRESIDENT GEORGE A. McDERMOTT AND THEN RE-
TURN TO THE PALMER HOUSE BY CHARTERED BUS.
During Convention Week, the Gul-
bransen Co. conducted a series of spe-
cial tours through the factory out in
Melrose Park, transporting dealers by
specially chartered Bluebird bus. Each
morning this bus would leave the Pal-
mer House and there would be a visit
28
through the factory conducted by
George A. McDermott, vice-president of
the company, after which they would
be served lunch and returned to the
Palmer House.
As each person left the factory they
were presented with a booklet entitled.
turing facilities taken in the factory,
and a story explaining the vast expanse
of the plant, all on one floor and prac-
tically daylight in every department.
The company also maintained an ex-
hibit room at the Palmer House during
the week.
THE MUSIC TRADE REVIEW, AUGUST, 1953

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