Music Trade Review

Issue: 1953 Vol. 112 N. 8

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
and Bob Rankin listening to her play-
ing.
Don Manchester then made a brief
closing speech at the termination of
which there was a finale scene with
three spinet organs and a larger organ,
played by Patti Wolff, Marge Watson.
Lew Hollingsworth and Mac Watson.
The large organ in the background was
Model 45.
Patti Wolff was the youngest of the
amateur actresses, being 13 years of
age.
STORE STUDIO CLINIC
(Continued from Page 22)
sic Company, of Denver; Sherman H.
Almanrode, co-owner of the J & S Mu-
sic Store in Shreveport, La.; and Jack
C. Henderson, vice-president of Kohler
& Chase, of San Francisco.
Discussion highlights of the program
in summary form are as follows:
Mr. Marceaux discussed the potential
of the studio operation to the music
merchant. He stated that little time
would be spent during the session to
sell the studio "idea", since the opera-
tion, he feels, is now established as a
sound one. but rather to discuss the
many interesting ways and means of
doing the job.
2. Presented a complete discussion
regarding music aptitude tests, their
uses and mis-uses, and effective mer-
chant use of such tests in promotional
work and the music stores' professional
approach to the community.
3. Discussed the many areas of mu-
sical sales promotion in which the
studio can serve in the community—
through the schools, community organ-
izations, the adult program, and even
in the industrial music field.
4. Extended the aid of the NAMM
Education Division to merchants on
their own home ground to help with
^WEAVER
The Piano with the
Touch of Genius
all forms of music creation promo-
tional plans.
In introducing C. J. Jones, Mr. Mar-
ceaux presented interesting background
regarding the Higbee Preparatory
School of Music, stating the depart-
ment occupies 22,000 square feet of
space on the eleventh floor of the Hig-
bee Department Store in Cleveland. It
enjoys twenty-eight studios, of which
four are large band rooms, and a con-
cert hall seating two hundred. The
following departments are represented
in this operation: Band Instruments.
Piano Salon, Organ Salon, and com-
plete shop facilities. The Higbee pol-
icy is a first class merchandising plan
which uses no comparative prices in
their advertising and develops extreme
customer confidence. The Higbee or-
ganization itself feels that through this
type of operation they are creating an
institution out of a dry goods store.
He concluded this brief Higbee spot-
light presentation with the statement
that the operation showed a profit dur-
ing its first year of operation. The
studio opened in October, 1951.
Mr. Jones stated that for a music
merchant to teach people to play musi-
cal instruments is without a question
good business. The studio. Mr. Jones
stated, offers the opportunity for the
merchant to "educate" the prospect
long before a sale is "closed". Sub-
jects discussed during this quiz session
covered the subjects of studio facili-
ties and policies, which included fig-
ures regarding the ratio of teachers to
students in the studios, the "controlled"
versus "uncontrolled" studio operation,
effective types of advertising media,
and different instrument rental plans.
2. Other subjects discussed in detail
were control of teachers, effective mu-
sic methods materials, and financing
and promoting the Store-Studio. Mr.
Jones concluded with a statement re-
garding his firm belief in the canvass-
ing operation, which follows the mod-
ern educational trend and is set up
Fred C. Steppan Appointed
Mgr. by Braviroff
Appointment of Fred C. Steppan as
salesman of the piano department of
the Braviroff Piano and Music Com-
pany, San Bernardino, Calif., has been
announced by Harry Braviroff, owner.
Mr. Steppan has been engaged in the
music sales field in Southern California
for more than 25 years. After 12 years
with the Barker Brothers radio and pi-
ano department in Los Angeles, he
served as manager of ihe Long Beach
branch, and was sales manager of (».
Schirmer Music Co. of Los Angeles.
He will have charge of sales of the
line of pianos carried by the Braviroff
Company, which includes Gulbransen
and Kimball pianos.
Mrs. Sleppan, a music teacher, recent-
ly was elected recording secretary of
thne San Bernardino Music Teachers
Association.
The SENSATION of the CONVENTION
The KEMBLE
S M A L L E S T
Invited
on a high plane of ethics.
Ernie Allee conducted a most inter-
esting demonstration during which all
merchants present in the Crand Ball-
room took part. Mr. Allee, in follow-
ing up Mr. Marceaux's complete dis-
cussion of the aptitude test, stated the
effectiveness and the proper times and
places [o use such an aptitude test. He
further stated that, while this particu-
lar test is given on the accordion, the
test detects general standard music abil-
ity. The test was designed for use on
the accordion because of its mobility.
The test presented at this session is
published by NAMM, and it and other
material was distributed during the
Store-Studio Session. It is available
by request of the music merchant mem-
bers of NAMM.
The entire Store-Studio Session was
concluded with the introduction of the
panel members mentioned above and a
spirited open discussion in which all
those present took part.
of London
S P I N E T
P I A N O
Height 210" • Width 4'10" • Depth V 8Y>"
GRAND PIAISOS. only 4 feet and 4 feet 6 inches
Many dealers now handling these pianos on
exclusive franchise basis. Your territory may he
npen.
Address inquiries to:
Kemble Piano Company
c/o WESER PIANO CO.. Agents, 524 W. 43rd St.. NEW YORK. N. Y.
THE MUSIC TRADE REVIEW, AUGUST, 1953
25
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
W. R. GARD
Executive Secreta
RUSSELL B. WELLS
President
NAAAAA Enters Plea for Removal
of Excise Tax on Musical Instruments
The Ways and Means Committee of
the House of Representatives held hear-
ings regarding manufacturers exeise
taxes during the period of July 28.
through August 6. The National Asso-
ciation of Music Merchants was invited
to state its views to the \^ ays and Means
Committee regarding the 10% excise
tax on musical instruments.
Printed on these pages is a state-
ment by Executive Secretary William
K. Card which was filed with the House
\\ ays and Means Committee pertaining
to the elimination of the 10% manu-
facturers excise tax.
The hearings before the House Ways
and Means Committee were "pro-
forma" and, therefore, a personal ap-
pearance was not made. Upon advice
of the JVAMM's Washington Counsel,
the case against the tax by the Associa-
tion was made by filing the following
statement.
Executive Secretary Card received
the approval of the Committee to aug-
ment the statement of July 30. with new
data yet to be compiled in view of the
fact that the hearings of July and Aug-
ust were advanced from the prospective
Fall schedule, at which time the Com-
mittee had expected to reach the excise
tax subject hearings.
A supplementary statement combin-
ing up to date statistics will be com-
piled by the NAMM during the Fall,
and when Congress reconvenes in Janu-
ary the Association will then appear
before the Committee, at the time the
House Ways and Means Committee
writes its bill for the consideration of
both the House and Senate.
The Association is not urging any
action on the part of its members
at this time and will not request that
any local action be taken until after
January and the reporting out by the
Committee of an actual bill to revise
26
the tax structure.
After stating his position and that
he represented 3000 retail dealers of
Musical Merchandise. Mr. Card staled:
"Upon the conclusion of my testimony. I
am sure you will realize that I also speak for
millions of American students in all grades of
public, parochial and private schools; for the
millions of parents of these students, and
the teachers who instruct them.
"Music is no longer a privilege for those
who can afford it. Music is a basic right of
every boy and girl. This fact has received
growing recognition in our school system over
the past decade. Music in one form or an-
other, is a required course of study in all of
the elementary grades and is an elective
course in high schools and colleges.
Our case for elimination of the excise tax
as it applies to the musical instrument in-
dustry is based on the following premise.
That 82% of all musical instruments are
purchased for educational purposes.
That there is a critical age for musical
learning of a child which should not be
abridged.
That 10.3% of all musical instrument
sales reperesent the working tools and es-
sential means of livelihood of music teach-
ers and musicians.
82%
For Education
"That 82% of musical instruments are pur-
chased for educational purposes is evidenced
by figures compiled by this Association from
questionnaires sent to our membership, who
account for approximately seventy-five per
cent of all musical instrument sales.
'Of total piano sales, 82% ar- purchased
by schools, students, private teachers, parents
for home use, religious organizations, , and
character building agencies such as YMCA's,
YWCA's, CYO, 4-H dubs, etc. (See Appendix
1-A)
"Of total band and orchestra instrument
sales, 93% are purchased by students or par-
ents of students, schools, private teachers,
religious organizations and character building
agencies in approximately that order, with in-
dividual purchases for or by students account-
ing for 70 percentage points of the 93% of
the total. (See Appendix 1-A)
"Other instrument sales, which include mis-
cellaneous string, fretted and percussion in-
struments such as guitars, mandolins, drums
and xylophones, 7 1 % are accounted for bv
sales to this same educational category of
students, schools, private teachers, religious
organizations and character building agencies.
The 10% Manufacturer's Excise Tax on
musical instruments was imposed by an Act
of Congress as part of the Internal Revenue
Act of 194-1. The United States at that time
was being engulfed in a global war and the
Congress was faced with the task of seeking
not only unusual amounts of new revenue to
assist in financing the war, but there was
also the problem of discouraging private
spending in order to divert critical materials
and manpower to war material. Within a few
months after the imposition of the Excise
Tax, under the stress of war, the Musical In-
strument Industry, education and arts suffered
further upon being ordered to cease produc-
tion of newly manufactured instruments.
"On July 3, 1948 the President of the Unit-
ed States signed into Law, House Resolution
6808 which carried an Amendment provid-
ing for the exemption of the 10% Manufac-
turers Excise Tax on musical instruments
when purchased by religious and/or non-
profit educational institutions. The effect of
this exemption was immediate in increased
sales to churches and schools, but it did not
materially increase total sales.
Discriminatory
Ke'ii'f
"While this relief was an important factor,
educational and religious-wise, it was none-
theless discriminatory in that a majority of
sales for educational purposes are made direct
to students for schools and home instruction
and to music teachers to whom musical in-
struments represent vocational tools of their
trade, not only in their homes but in private
schools as well. Religious-wise such semi-
religious organizations as the Masonic Order,
Knights of Columbus, I.O.O.F. and others
were not permitted to qualify for exemption.
School budgets for musical instruments are,
and have been notoriously small and inade-
quate with the result that the tax on musical
instruments has fallen heavily on self-sacrific-
ing parents who seek to give a rounded edu-
cation to their children.
"The mere fact that a child is learning to
play a musical instrument at home rather than
in school should make no difference in the
application of the excise tax. The school-
owned instrument is excise tax free, but not
so the instrument in the home, the \ery bul-
wark of our nation.
"It is well established that children should
begin their musical education before they are
12 years of age. If education in music has
not started by that time the child will seldom
start at all. Their devotion to training in
music may easily be the dividing line between
right and wrong.
THE MUSIC TRADE REVIEW, AUGUST, 1953

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