Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
A P R I L
ESTABLISHED 1879
Vol.
19 5 3
CARLETON CHACE, Editor
112 — No. 4
REVIEW
2877th ISSUE
S E R V I N G
T H E
M U S I C
I N D U S T R Y
F O R
O V E R
7 3
Y E A R S
THE FOUR P's OF PIANO SELLING—PRESENTATION,
POWER OF SUGGESTION, PERSUASION,
PERSEVERENCE
5
By Vaughn Van Cleeve
BUSINESS AS WE SEE IT (Editorial)
10
By Carleton Chace, Editor
BALDWIN PIANO CO. ANNOUNCES SPINET ORGAN__ 11
OUR FRONT COYER
PRESIDENT
EISENHOWER,
PRAISES
THE NATIONAL MUSIC WEEK EFFORT
ADVERTISING INDEX
American Piano Plate Co
31
American Piano Supply Co
30
Amsco Wire Products Co
31
Beach Instrument Co
27
Bremen Piano Corp
27
Brodwin Piano Co
28
Cheek, Tolbert E
31
Dampp-Chaser, Inc
30
Estey Piano Corp
27
French & Sons, Jesse
27
Gulbransen Co
24
Janssen Piano Co
23
Kelly Co., O. S
31
Kimball Co., W . W
4
Kohler & Campbell, Inc. ..Outside Back Cover
Kranich & Bach
13
Krakauer Bros
26
Lauohead Piano Co., Gordon
7
Maas Organ Co
15, 25
McMackin Piano Service
31
Mirhel Piano Atlas
17
National Piano Corp
27
National Piano Corp
27
North Hudson Woodcraft Corp
31
Paraaon Foundries
31
Paragon Woodturnina Corp
31
Pfriemer. Inc., Chas
31
P'-haff Piano Strina Co
31
Tnriers Supply Co
31
Vilim. Vincent
31
Weaver Piano Co
P7
Wickham Piano Plate Co
30
Wood & Brooks Co
9
Wurlitzer Co., Rudolph
2
THE MUSIC TRADE REVIEW, APRIL, I953
NEW YORK PIANO MANUFACTURERS RECEIVE
CERTIFICATES OF BUSINESS MERIT
18
THE VALUE OF KEYBOARD EXPERIENCE TO THE
MUSIC TEACHER AND THE COMMUNITY _
22
By Lyman Seymour, Southern Representative for Winter & Co.
JENKINS MUSIC CO., KANSAS CITY, EXPLOITS
LOW-PRICED, SMALL GRAND PIANO IN
HONOR OF THEIR 75+h ANNIVERSARY
19
OBITUARIES:
29
John Kubicek
•
NOTES OF INTEREST ON TUNING
29
By Alexander Hart, Technical Editor
The Music Trade Review is published
retailers, supply
and accessory
jobbers
monthly for piano, organ, radio-phonograph
and retailers
by Kolbe
Publications, Inc.,
5I0 RKO Building, Radio City, 1270 Avenue of Americas, New York 20, N. Y., Phone
Circle 7-5842, Alex H. Kolbe, president and treasurer.
Subscription price $2.00 par
year, 2 years $3.00, single copies 25c in U. S. and possessions. Canadian subscriDtion
$3.00 per year, all other countries $4.00 per year.
(ACCEPTANCE UNDER SECTION 34.64 P. L & R. GRANTED)