Music Trade Review

Issue: 1953 Vol. 112 N. 4

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
'USIG
REVIEW
piano can fit in a living room. The piano is 4 ft.
7 in. long, 4 ft. 8 in. wide and 3 ft. 2 in. high, which
fits in most spots occupied by a spinet. Perhaps this
will mean the revival of the small grand piano, once
a popular instrument, so that the production of new
grand pianos will be increased perceptibly in a few
years. These instruments will be sold in all the ten
stores of the Jenkins Music Co. and the effort will
be worth watching.
Another Price-Conscious Sign
Established 1879
A
NOTHER development which is taking place
this month which should interest dealers
throughout the country is the announcement of
Kohler & Campbell, Inc. of the introduction of a 39-
inch
spinet piano, which is claimed by officials of the
MCMIEt Of ^ ^ ^ ^ ^
company
to be "one of the lowest priced pianos on
NATIONAL
1
V. T. Costello
Alexander Hart
ASSOCIATION
the
market".
Because it was felt that there might be
Associate Editor
OF MUSIC
Technical Editor
some price increases in pianos after the price controls
MERCHANTS
were
lifted, it seems that some manufacturers are
W& CHltD IS RICH ^M
^ f t WITH MUSICAL ^ 1
wisely trying to keep the prices of pianos well within
bounds. If it develops that piano prices may decrease
Dorothy Elizabeth Bloom
instead of increase, it would seem to us that it would
Circulation Manager
prove beneficial to the industry at large, because if
Published monthly at 510 RKO Building, Radio
eventually the wholesale excise tax is removed and
City, 1270 Sixth Avenue, New York 20, N. Y.
Telephone: Circle 7-5842-5843-5844
the public is educated to the fact that piano prices
No. 4 are becoming lower there should be a stimulated
Vol. 112
APRIL, 1953
demand for pianos all over the country.
CARLETON CHACE, Editor
Alex H. Kolbe, Publisher
T
HE Jenkins Music Co. of Kansas City, Mo. is
putting on a campaign this month, which will
probably be watched with considerable interest
exploiting a 4 ft. 7 in. grand piano in order to stimu-
late interest in the grand, which
at one time was considerably
more popular than it is at present.
The grand is being exploited in
honor of the 75th anniversary of
the Jenkins organization, and is
being sold for $995. For the last
few years, the largest percentage
of grands which have been sold at
retail has been rebuilt grands.
The new grand production has
dwindled down to approximately
CARLETON CHACE
4 % of the total, whereas, years
ago it used to amount to approximately 2 0 % . Of
course, there is a very good reason for this. Homes
which are built today are smaller than they used to
be. Also, there has been more promotion put behind
the spinet piano than the grand in recent years.
No promotion similar to the one that is now being
used by the Jenkins Music Co. has been presented
to the public since the introduction of the 5 ft.
grand in the days before World War I. The tech-
nique being employed by the Jenkins Co. is a paper
floor pattern which can be used to show where the
10
Teacher Cooperation more Evident
G
REATER cooperation between the piano indus-
try and the music teaching profession seems to
be evident. Last month a well known piano
traveler addressed the members of the Alabama Mu-
sic Teachers Association in Birmingham, Ala. and out
in San Francisco, Calif, a member of the Music
Teachers Association of California addressed the tun-
er technicians gathered at a regional convention of the
American Society of Piano Technicians. In his ad-
dress to the teachers Lyman Seymour of Winter &
Co., urged the teachers "not to frown on people who
plunk at the piano" and to use greater influence to
have more people play for fun. In commenting on
class instruction he said "those children who show
the natural aptitude will quickly learn the necessary
technical side of piano playing. Those children who
are not as apt will go on plunking away . . . both
situations please us and will please you" From the
opposite side Mrs. Isabele Stovel in her address to
the technicians expressed the hope that an inter-
organizational activity might be fostered for the
benefit of music students and piano owners who are
uninformed on the importance of piano care. Both
of these thoughts are important to the life of the
piano business. Another is National Music Week
coming on May 3rd to 10th during which all elements
of the music industry should participate.
THE MUSIC TRADE REVIEW, APRIL, 1953
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Baldwin Piano Co. Announces Spinet
Organ; Increases Directorate at Meeting
At the Annual Meeting of Stockhold-
ers of The Baldwin Company, Cincin-
nati, 0., Lucien Wulsin, President, re-
ported 1952 sales of the Company and
LUCIEN WULSIN
its subsidiary. The Baldwin Piano Co.,
of $21,607,000.00 as compared with
$17,218,000.00 for 1951. Net profits
after taxes were $681,000.00 as against
$657,000.00 in 1951. In his Annual Re-
port to Stockholders, Mr. Wulsin re-
viewed progress during the past year,
Stockholders approved increase of
the Board of Directors from seven to
nine. Robert E. Fanning, Manager of
Baldwin's Chicago Sales Division, and
Harold S. Morse, Manager of the New
York Sales Division were elected new
directors. Other directors, all re-elected
are Lucien Wulsin, J. P. Thornton,
Philip Wyman, Geo. W. Lawrence, A. J.
Schoenberger, Lawrence H. Kyte, and
Eugene Wulsin.
Announcement was made at the
meeting of Baldwin's newest product—
the Orga-sonic—a small spinet-type
two keyboard electronic organ. This
instrument is now in production and
will soon be introduced to the public
through Baldwin's nation-wide dealer
organization. The addition of the Orga-
sonic to the Baldwin line of organs as
a companion to the Baldwin Electronic
Organ represents expansion of this
phase of the business into the home
organ field.
Subsequent to the stockholders meet-
ing, the Board of Directors announced
the re-election of officers as follows:
Lucien Wulsin, President; J. P. Thorn-
ton, Vice President; Philip Wyman,
Vice President; A. J. Schoenberger,
Vice President and Treasurer; Eugene
Wulsin, Vice President; R. F. Coghill,
EUGENE WULSIN, J. P. THORNTON, HAROLD S. MORSE AND R. E. FANNING.
and looked forward to 1953 regulations
with reasonable confidence.
Mr. Wulsin told the stockholders of
the decision of J. P. Thornton, Vice-
president in charge of Manufacturing
to retire from active direction of pro-
duction operations. In October of this
year Mr. Thornton will have served
fifty years in the Baldwin organization.
He will remain on the Board of Direc-
tors and will continue with the Com-
pany in an advisory capacity. Appoint-
ment of Mr. Eugene Wulsin to take
direct charge of Manufacturing opera-
tions as of May 1, 1953 was announced.
THE MUSIC TRADE REVIEW, APRIL, 1953
Secretary; Wm. H. Smith, Assistant
Treasurer; Irwin Stumborg, Assisiant
Treasurer; L. H. Ellis, Assistant Secre-
tary.
Fire in Laughead Spray Booth
Does Not Delay Shipping
Fire in the plant of the Gordon
Laughhead Co., plant at Grand Haven,
Mich, last month was confined to the
spray booth. No other damage was done
in any other part of the plant. Pianos
were shipped as scheduled and all de-
partments were operating as usual on
April 10th.
"Music In Industry"
Booklet by the AMC
To meet a growing demand for in-
formation about music as a part of in-
dustrial recreation programs, the Amer-
ican Music Conference has compiled a
booklet, "Music in Industry." The how
and why of employee participation in
musical recreation is explained in de-
tailed accounts of successful industrial
music programs.
The stories included in the booklet,
all reprinted from the Industrial Sports
Journal, give industries interested in
musical recreation the groundwork—in
the form of others' experiences — for
establishing their own music programs.
To Encourage Industry
Dr. John C. Kendel, vice-president of
AMC,
pointed out:
"We hope to encourage industry to
seek the benefits of music in industrial
relations by pointing out its success in
many instances. The AMC staff of field
specialists is available without charge
to assist any industrial organizations in
developing music programs."
The new AMC booklet is available
on request and is being distributed to
industrial recreation leaders, industrial
executives and music merchants across
the country.
The music programs included in the
booklet range from marching bands to
choruses, organ groups and guitai
classes.
Among the stories are those about the
Norfolk and Western Railway 68-year-
old band, International Harvester's
Louisville guitar class, the Raybestos-
Manhattan Inc., "Rhythm Boys," Dow
Chemical Co.'s outstanding music pro-
gram that ranges from symphony or-
chestras to singing groups, National
Cash Register's teen-age band, and many
others.
Widely Illustrated
The booklet is widely illustrated with
photographs. Value of the articles lies
not alone in the descriptive material on
financing, organization and mechanics
of membership maintenance, Dr. Ken-
del points out. They also tell the value
of creative recreational outlets as a
morale builder for workers.
The music programs of industry also
satisfy the needs of management, as
pointed out in the final article of the
booklet. Executives are finding music
as a hobby soothes and relaxes pent-up
nerves as well as providing a pleasant
pasttime.
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