Music Trade Review

Issue: 1953 Vol. 112 N. 3

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The next day, Friday, February 20th,
the wives of the Thearle Music Co.
executives conducted the ladies on a
tour of the city with a tea at the Calla-
way residence, and at 7:30 P.M. the
guests were taken by Greyline Bus to
Jai Alai games in Tiajuana, Mexico.
On Saturday, February 21st, there
was a tour of the U. S. Naval Air Sta-
tion on North Island and a personal
tour of an aircraft carrier with a
luncheon at the Officers Club.
Upon their return to the Hotel del
Coronado, the guests were entertained
at a cocktail party held by the Story
& Clark Piano Co., Chicago, 111., at
which Michael G. DuBrow, sales man-
ager of the company, acted as host.
Among those present during the
meetings were Mr. and Mrs. Charles B.
Adams of the Adams Music Co., Peoria,
111.; Mr. and Mrs. A. P. Avery, Avery
Piano Co., Providence, R. I.; Mr. and
Mrs. George H. Beasley, Beasley Music
Co., Texarkana, Ark.; Mr. and Mrs. W.
Howard Beasley, Whittle Music Co.,
Dallas, Texas; Mr. and Mrs. J. A.
Brown, Brown Music Co., Jackson,
Miss.; Mr. and Mrs. Ted W. Brown,
Ted Brown Music Co., Tacoma, Wash.;
Mr. and Mrs. H. E. Callaway, Thearle
Music Co., San Diego, Cal.; Ben F.
Duvall, W. W. Kimball Co., Chicago,
111.; Mr. and Mrs. Ray Erlandson, San
Antonio Music Co., San Antonio, Tex.;
Mr. and Mrs. S. H. Galperin, Galperin
Music Co., Charleston, W. Va.; Mr.
and Mrs. Arthur E. Godfrey, Williams
Piano Co., Sioux Falls, So. Dak.; R. 0.
Grassmueck, Berry & Grassmueck, Pasa-
dena, Cal.; Parker M. Harris, Philip
Werlein, Ltd., New Orleans, La.; Mr.
and Mrs. Paul W. Jenkins, Jenkins
Music Co., Kansas City, Mo.; Mr. and
Mrs. Emory Penny, Penny-Owsley Mu-
sic Co., Los Angeles, Cal.; Mr. and Mrs.
Emert S. Rice, W. S. Rice & Son, Co-
lumbia So. Car.; Mr. and Mrs. William
H. Schmoller, Schmoller & Mueller,
Omaha, Nebr.; William R. Steinway,
Stein way & Sons, New York, N. Y.; Mr.
and Mrs. John H. Troup, Troup Music
House Inc,., Lancaster, Pa.; Russell
Wells, Chas. E. Wells Music Co., Den-
ver, Col.; Frank Wilking, Wilking
Music Co., Indianapolis, Ind.
From the Chicago office of the
N.A.M.M., William R. Gard, Executive
Secretary; Verne Marceaux and Thomas
Parrish were present.
Other members of the industry, aside
from the Board of Directors named
above, who attended the meetings were
Mr. and Mrs. M. G. DuBrow, Story &
Clark Piano Co., Chicago; John H.
Gettell. Vice-President and Sales Man-
THE MUSIC TRADE REVIEW, MARCH, 1953
ager of Winter & Co., New York; Mr.
and Mrs. Louis Karzen, Atlas Piano Co.,
Chicago; Mr. and Mrs. Alex H. Kolbe,
Kolbe Publications, Inc., New York;
Mr. and Mrs. Edward E. Mack, In-
surance Consultant, Chicago; Mr. and
Mrs. John F. Majeski, Music Trades
Co., New York; 0 . F. Rydeen, Vice-
President of the Aeolian American
Corp., East Rochester, N. Y.; Mr. and
Mrs. Lynn Sams, C. G. Conn, Ltd., San
Francisco, Cal.; Mr. and Mrs. F. F.
Story, Jr., Story & Clark Piano Co.,
Chicago; Mr. and Mrs. V. J. Sanborn,
Magnavox Co., San Francisco; Ted Kor-
ten, and Irwin Gunderson, Korten's
Longview, Wash, and Mr. and Mrs. H.
T. Bennett, Bennett Music Co., Santa
Barbara, Cal.
The guests from San Diego included
Mr. and Mrs. Lutes; Mr. Veith; Mr.
and Mrs. McNamara; Mr. and Mrs.
Ehrich; Mr. and Mrs. Nobles; Miss
Gregg, Miss Sullivan, Miss Wahler, Miss
Millard, Miss Gleason, Miss Fiehler,
and Lt. Keene Smith.
Other guests included Mr. and Mrs.
Anderegg, Salt Lake City; Mr. Gib De-
long, Winter & Co.; and Jack Van
Grove, Los Angeles, Cal.
is your biggest selling advantage
when you feature Hardman-Peck & Co. Pianos
HARDMAN Queen Anne
The Hardman group of instruments are outstandingly
styled and beautifully toned for the more discriminating
buyer. The result? Satisfied customers and
a sound return on your investment.
MINIPIANO Hampshire
These popular Minipianos
are the world's smallest
88 note pianos. A fast moving,
magnificently designed line
with supplementary sounding board to insure tonal fidelity.
There's a Hardman-Peck built piano in every size,
every style to fit every purse.
Franchise information on request.
524-542 W. 52nd Street, New York City
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
any reason, with price controls now lifted, that whole-
sale and retail prices of pianos should be increased?
In order to keep the business humming along it would
seem to us that every effort should be made to keep
prices as near the present level as possible and work
hard as possible for the elimination of the 10% ex-
cise tax on the wholesale price. There are thousands
of people who would buy pianos if they could buy
them at somewhat of a lower cost. This has continu-
ously been manifested when there has been an op-
portunity for dealers to dispose of some merchandise
at prices less than those in general use. Even a slight
reduction in prices in some instances created a tre-
mendous demand. So, through these experiences it
should be proof enough that lower prices may bring
additional business, whereas price increases may
have a retarding effect. People have money and the
time they take it out and spend it is when they are
getting, or at least think they are getting, something
that proves to be the real value for what they are
spending.
The Jiusic [ffiade
REVIEW
Established 1879
CARLETON CHACE, Editor
Alex H. Kolbe, Publisher
V. T. Costello
Associate Editor
NATIONAL
ASSOCIATION
OF MUSIC
MERCHANTS
Alexander Hart
Technical Editor
THE POORES7
CHltD IS RICH
WITH MUSICAl
* tUAININC
O
Dorothy Elizabeth Bloom
Circulation Manager
Published monthly at 510 RKO Building, Radio
City, 1270 Sixth Avenue, New York 20, N. Y.
Telephone: Circle 7-5842-5843-5844
Vol. 112
MARCH,
1953
No. 3
Business-As We See It
T
HE lifting of price ceilings on musical instru-
ments, which took place last month, will prob-
ably be hailed with considerable satisfaction
by both manufacturers and dealers. It will be interest-
ing to watch the effect of this edict which by every
right transfers the control of the
price situation to supply and de-
mand and competition. Although
piano prices have been consider-
ably higher than they used to be,
there has been much criticism
that they are too high, and that
the piano business would have
been much better had they not
been so high. However, we point
to the fact that approximately
154,000 instruments were manu-
CARLETON CHACE
factured in 1952, which was sup-
posed to have been a year in which production was
curtailed by government restraint. This manifests
conclusively that there must be a genuine demand
for pianos. Let us say that the piano business in the
last year has really been a healthy business, and
most manufacturers, practically all of them as well
as dealers, have been very well satisfied with the
business they have done. Therefore, should there be
10
Anent ISAMM Membership
UR Editorial last month on the decline in the
membership of the National Association of Music
Merchants has brought some interesting comments
from various sources throughout the country, but
there are two that seem to stand out above the others;
one is that the drop in membership has been caused
by the fact that there are a great many "free riders"
who enjoy many of the advantages put forth by the
work of the association, since they have always been
invited to the regional meetings and other functions
which are carried on by that organization although
not members. The other seems to involve the matter
of the policy of levying dues. A dealer called us on
the phone and said that in view of the fact that it
was an Association of Music Merchants, his piano
and musical instrument business amounted to approx-
imately 20% of the total, the rest of it being television,
radio and phonograph records. He felt that he should
not be compelled to pay dues on the total of his busi-
ness, when his television business seemed to amount
to the greatest volume, though he made the least
profit due to the uncertainty of television merchan-
dising, etc. He was perfecty willing, he said, to pay
at least $75 for dues and possibly a little more and
he wondered whether there were not a lot of dealers
throughout the country who felt the same way he
does. Whether anything of this kind could be worked
out for the benefit of dealers of this type is naturally
up to the heads of the association when they meet
in Chicago. The dealer who told us all this admitted
he appreciated to the fullest extent the wonderful
work the association is doing, and wished he was a
member, but felt that he couldn't afford the dues as
stipulated. Is there a solution?
THE MUSIC TRADE REVIEW, MARCH. 1953

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