Music Trade Review

Issue: 1953 Vol. 112 N. 2

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
CURRENT
ATTRACTIONS
Steinway's Greater Advertising Program Promotes Its Dealers in Every Community
ADVERTISING
More than 23,000,000
messages in National
Geographic, The New Yorker,
House Beautiful,
House and Garden,
Parents', Etude.
ARTIST
TESTIMONIALS
give full recognition and support
in every advertisement.
MERCHANDISING
SUPPORT
LOCAL
ADVERTISING
in posters, mailing
pieces and in our booklet,
"How to Choose Your Piano."
!


|
A series of advertisements for
dealers' use locally.
SONS
Steinway Hall, 109 West 57th Street • New York 19, N. Y.
THE MUSIC TRADE REVIEW, FEBRUARY, 1953
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music
ESTABLISHED 1879
Vol.
112 — N o . 2
T H E
19 5 3
REVIEW
2875th ISSUE
SERVING
FEBRUARY
MUSIC
I N D U S T R Y
FOR
CARLETON CHACE, Editor
O V E R
7 3 Y E A R S
CchtehU
DEALERS FROM SEVERAL STATES ATTEND N.A.M.M.
ATLANTA CONFERENCE
5
By Wm. R. Sard, Exec. Secretary,
National Assn. of Music Merchants
ACTIVITIES OF N.A.M.M. DISCLOSE CONCRETE
EVIDENCE OF ASSOCIATION'S VALUE
6
CALIFORNIA DEALERS HEAR H O W N.A.M.M.
George Stout, Music Education Department
of the University of Houston, Texas, directs
a group of teachers in the techniques of con-
ducting a large class in keyboard experience
while Edgar Borup of the American Music
Conference and Walter Purdy, Chairman of
the Music Education Department of the Uni-
versity look on.
EDUCATIONAL DIVISION WORKS IN CLINICS
BUSINESS AS WE SEE IT (Editorial)
8
10
By Carleton Chace, Editor
INSTALLATION OF CHIMES AND BELL TOWERS
STIMULATES STORE TRAFFIC FOR THE
ADVERTISING INDEX
MUSIC MERCHANT
Amsco Wire Products Co
American Piano Plate Co
Apple Co
Beach Instrument Co
Brodwin piano Co
Bremen Piano Corp
Cheek, Tolbert F
Dampp-Chaser, Inc
Estey Piano Corp
French <£. Sons, Jesse
Gulbransen Co
Hardman, Peck & Co
Janssen Piano Co
Kelly Co., O. S
Kimball Co., W. W
Kohler & Campbell, Inc Outside Back
Krakauer Bros
Maas Organ Co
McMackin Piano Service
National Piano Corp
North Hudson Woodcraft Corp
Paragon Foundries
Paragon Woadturning Co
Pfriemer, Inc., Chas
Pratt, Read <2. Co
Schaff Piano String Co
Steinway & Sons
Tuners Supply o
Vilim, Vincent
Weaver Piano Co
Wickham Piano Plate Co
Wood & Brooks Co
Wurlitzer Co.. Rudoloh (Organ Div.l
Winter & Co
31
31
29
16, 17
25
25
30
30
21
21
21
21
25
31
21
Cover
27
14, 23
31
21
31
31
30
31
31
30, 31
2
31
31
21
30
7
13
4
THE MUSIC TRADE REVIEW, FEBRUARY, I953
15
By Ronald O. Beach, Treasurer,
Beach Instrument Co., Newark, N. J.
N.A.M.M. NEWS
19
NOTES OF INTEREST ON TUNING
28
By Alexander Hart, Technical Editor
OBITUARIES:
29
A. J . Jacobson
The Music Trade Review is published monthly for piano, organ, radio-phonograph
retailers, supply and accessory jobbers and retailers by Kolbe Publications. Inc..
510 RKO Building, Radio City, I27O Avenue of Americas, New York 20, N. Y.. Phone
Circle 7-5842, Alex H. Kolbe, president and treasurer. Subscription price $2.00 par
year, 2 years $3.00, single copies 25c in U. S. and possessions. Canadian subscriDtior.
$3.00 per year, all other countries $4.00 per year.
(ACCEPTANCE UNDER SECTION 34.64 P. L & R. GRANTED)

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