Music Trade Review

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NAMM REPORT
(Continued from Page 17)
I'm going to ask if the store is a trade
association member where I don't see
evidence, just to hear what they say."
year if not five to ten per cent better.
We see musical interest growing every-
where and it is showing up in sales
where there is reasonable effort to
capitalize on our promotion work."
"Next year should be good as far
as we can see. We all know that the
high economic level of the past few
years has dipped slightly to a plateau,
but which is still high and indicates
relative prosperity."
"How good our sales volume has
been this year and how good it will be
next year is largely a reflection of our
own efforts, with some exceptions of
course.
"All the more power to all you fel-
lows. Russ" said Bob. "It is easy to
see that your goal is to advance the
welfare of all those in the music in-
dustry.
business been in your industry this
year and what does 1954 look like
from here?" asked Bob.
Bob's shot was a nice clean fly right
to the green.
NATIONAL ASSOCIATION of MVSIC MERCHANTS, Inc.
28 E«»l J.ckson Boulevard
*
CHICAGO 4
*
Telephone II Arris,.,! T.2i:.O
October 30, 1953
The Season's Greetings
To a l l Members of
The Music Industry:
STOP
With the approaching Holiday Season, I appreci-
ate the opportunity to extend the Season's
Greetings to a l l of my friends, and to NAlM's
friends, in the music industry.
To our fine trade publications; to our manu-
facturers, wholesalers and sunoliers; to NAMM
members, to a l l music merchants everywhere, may
I offer warm good wishes for a Merry Christmas
and a Happy New Year.
DON'T STOCK A N Y SPINET
TILL YOU SEE
AN ACHIEVEMENT IN PIANO
STYLING . . .
W R I T E T O D A Y for information on this
"Bob," I said, "I hope some day to
see our Association advertise the
NAMM seal in order to burn it into
the public's mind. That seal on my
door is just as important to John Q.
Public as the brands of merchandise
I or any other music dealer sells. \^ e
stand behind our merchandise and our
Association stands behind us. If more
people knew that, there would be few-
er discount houses and other theoretical
short cuts to nothing."
"Business has been generally good
this year,"' I replied: "Merchants I've
talked with from coast to coast expect
an excellent final quarter, equal to last
"You know, our discussion gives me
an idea of a subject to discuss in my
Year-End Message to the Industry. It
might furnish a basis for a few New
Year resolutions and it might even
help some merchants toward business
improvement next year."
!
"I think you have a good idea in
that Russ," said Bob as he pulled a
number two iron out of his bag and
looked toward the sreen. "How has
36
IN
O U R 84TH
Y E A R
Remarkable New Spinel and a Jesse French
Franchise for your area. Dept. No. L 121
Jesse French & Sons
PIANO DIV. H. & A. SELMER INC.
ELKHART, INDIANA
O F
S E R V I C E
WE WISH YOU
errp Christmas and
I
WEAVER PIANO COMPANY, INC.
•
York, Pennsylvania
g
i
s ii o \ i \ <. i: it
ESTABLISHED 1850
AMERICA'S FINEST PIANO VALUE
in a complete line of conventional and period styles
WRITE US FOR OPEN TERRITORY
NATIONAL PIANO CORP.. 54 Canal Street. New York 2. N. Y.
THE MUSIC TRADE REVIEW, DECEMBER, 1953