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The Jtusi
REVIEW
Established 1879
CARLETON CHACE, Editor
Alex H. Kolbe, Publisher
A. C. Osborne
Associate Editor
Alexander Hart
NATIONAL
ASSOCIATION
OF MUSIC
MERCHANTS
Technical Editor
Demonstrations at National
THE POOREST
CHILD IS RICI'
WI1H MUUCAt
• IKAININCf ^
V. T. Costello
Production Manager
Circulation Manager
DECEMBER, 1953
Business -As We See
W
Associations
T
Terry RufFolo
Published monthly at 510 RKO Building, Radio
City, 1270 Sixth Avenue, New York 20, N. Y.
Telephone: Circle 7-5842-5843-5844
Vol. 112
is particularly gratifying to see the continued inter-
est in keyboard experience which without a doubt
has been promoted through the efforts of the Amer-
ican Music Conference as well as the Music Educa-
tors National Conference, to the extent that those
who are making inquiries regarding the Group Piano
Instruction not only include educators but also in-
dividual piano teachers. In view of these activities,
we feel that the piano dealer has considerable to look
forward to, and with the proper individual promo-
tion in his territory, piano sales during 1954 should
be on a par with those of 1953 and possibly better.
As we close 1953 we find that straight piano produc-
tion tops anything seen by the piano industry since
1923, a period of thirty years. It is a record to be
proud of and it is hoped that during 1954 every
piano merchant will bend every effort through his
local promotion to even better the score.
No. 12
It
E like the introduction of the report on the
activities of the American Music Confer-
ence, which appears on another page of this
issue, and was made hy Louis G. LaMair, president
of that organization. This is what he says, "The
dream of the music industry —
more music in the lives of all
Americans — has come closer to
realization this year than ever he-
fore, with the total sales of the
music industry at a new high,
and the interest in music growing
constantly. Dreams of five and
six years ago are now tangihle. at-
tainable goals." We distinctly re-
member the time when this or-
ganization was formed, and the
CARLETON CHACE
principle and idea behind it, to
take commercialism out of music promotion, has
steadily been paying off. It is particularly fortunate
that this work has been done during the last five
or six years, in view of the possibility of a diversity
of economic conditions which the country is un-
doubtedly going through at the present time. From
the viewpoint of the dealer who handles pianos, it
HE Music Teachers National Association will
hold three divisional conventions this year.
The East Central Division, comprising the
states of Wisconsin. Michigan, Indiana. Ohio, Illi-
nois and Minnesota will meet in February in Detroit.
Mich., Statler Hotel. The West Central Division,
composed of Missouri, Iowa, Kansas and Nebraska,
will meet at the Hotel Fontenelle in Omaha, Nebr.
in February. The Southwestern Division, which in-
cludes the states of Colorado, Arkansas, New Mexico,
Texas and Oklahoma, will hold its convention in
March at the Gunter Hotel, San Antonio, Tex.
These conventions will be attended by teachers, ad-
ministrators, conductors, supervisors, from colleges,
universities, conservatories, studios, music schools,
public and private schools all over the country. We
are taking the liberty herewith of reminding the
piano manufacturers and piano dealers about these
meetings because we feel that there is no better op-
portunity and no more forceful an approach to
music educators and to others interested in teaching
piano than to have the proper demonstrations of
group piano lessons at these meetings. Last year,
one annual convention, which was the 77th, was
held in Cincinnati. Ohio and we understand that
group piano lessons were demonstrated at this meet-
ing by Mrs. Fay Templeton Frisch, the Chairman
of Piano Instruction for the M.E.N.C. At that time,
besides having a demonstration, Mrs. Frisch talked on
"Early Experience in Music With the Piano" and at
the demonstration she had children from 8 to 13
years of age. We understand that she has suggested
that demonstrations of this character should be made
at the forthcoming regional conventions and we sin-
cerely hope that the piano manufacturers and deal-
ers will give her whatever support is needed in this
THE MUSIC TRADE REVIEW. DECEMBER, 1953