Music Trade Review

Issue: 1953 Vol. 112 N. 11

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
to families to encourage greater family
participation in the entire Pabst music
program, which is already comprised
of 50 per cent employees and 50 per
cent employee families.
"Of our 1,200 employees more than
700 are married. We feel by making
our activities family affairs, we are
gaining greater strength," Simmons
said.
Wine Services Carry AMC
Publicity
Hundreds of stories that help pro-
mote more musical activity—placed as
part of the American Music Confer-
ence publicity program—were carried
throughout the United States recently
by national wire services and news-
paper syndicates. Among them were
the Associated Press, International
News Service and Metro Associated
Services, all with wide circulation.
Also, a story on the successful Hot-
point music recreation program was
picked up by local publications in
many industrial areas from AMC News.
President Louis LaMair's statement in
a story by the Associated Press, report-
ing that 7.000,000 children are now
learning to play musical instruments,
was carried by major newspapers in all
sections of the country.
International News Service distribu-
ted a story carried by many papers
telling of the unique training methods
used by George Rushford, Chicago
music teacher, who teaches children to
play the violin by new, quick methods.
Another story widely used quoted Dr.
John C. Kendel, vice-president of the
American Music Conference, who said
"that U. S. will attain the status of
cultural music leader of the world
within 10 years." Kendel went on to
point out that tremendous growth of
instrumental music in the United States
since World War II.
Liberace Promotion Kit
Issued to Organo Dealers
The Central Commercial Corpora-
tion of Chicago is furnishing the deal-
ers throughout the country who handle
LOWREY
WMW'jenlyHwtrfwicPkmo-ORGAN
BEACH
CARILLONETTE CHIMES
TOWER BELL REPRODUCER
and the
MINI-CHIMES
"Nothing But a Bell Rings Like a Bell"
SEND FOR CATALOGS
BEACH INSTRUMENT CORP.
165 Oraton St.
Newark 4, N. J.
ORGANO LIBERACE POSTER
the Organo a series of Liberace news-
paper ads as well as Organo window
and interior display layouts. Included
in the kit is a large poster, 46 x 39,
showing Liberace seated at his Organo.
on which it is stated: "It is a marvel-
STOP
DON'T STOCK ANY SPINET
TILL YOU SEE
CMaker of
Smallest 88 Tioie Upright
")n Spinet Type Cases
Big Piano Tone and Per-
formance. Correspondence
Invited.
WEAVER PIANO CO., Inc.
\\\\\\\\\\\\\
ous instrument" over the signature of
Liberace, and under it in large letters:
"See it, hear it, here." There are also
colored window streamers which point
out that the instrument being shown
is "The world's only electronic piano
organ."
The newspaper advertising is based
on a one-column ad, 56 lines, and a
two-column ad, 49 lines. The window
layouts are for small, medium and
large windows.
Established 1870
YORK

PENNSYLVANIA
AN ACHIEVEMENT IN PIANO
STYLING...
W R I T E T O D A Y for information on this
Remarkable New Spinet and a Jesse French
Franchise for your area. Dept. No. L. 101
it's what's INSIDE a
piano that proves its
real worth
KIMBALL
CONSOLETTES
have Fine Quality
construction
Jesse French & Sons
PIANO DIV. H. & A. SELMER INC.
ELKHART, INDIANA
s ii o \ I \ <. i: ic
ESTABLISHED 7850
AMERICA'S FINEST PIANO VALUE
in a complete line of conventional and period styles
WRITE US FOR OPEN TERRITORY
NATIONAL PIANO CORP.. 54 Canal Street. New York 2. N. Y.
THE MUSIC TRADE REVIEW, NOVEMBER, 1953
23
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Manuel Arts Furniture Co. Begins
Erection of New Modern Plant
Due to a steadily increasing demand
for their piano benches throughout the
country, as well as other items which
are manufactured by them, the Manual
expects to occupy this modern plant
around April 1st. 1954.
Having manufactured piano benches
for the last 36 years, this is the third
made "to a price" for use with old up-
rights, to more complicated and ad-
justible type artist benches for use in
school, conservatories and on the stage
for concert work.
The officers of the company are Har-
ry E. Shearin, President; Hubert S.
Shearin, his son, Secretary and Treas-
urer. In the middle west and west, the
company is represented by Paul L.
Jansen and his associates. Paul L. Jan-
sen, Jr. and Thomas Poeschl. Sacks &
Barandes, New York, represents the
company in the east.
Wurlitzer Report Shows Steady
Improvement Since Strike
Although the report on the consoli-
dated operations of the Rudolph Wur-
litzer Co. for the first six months of
the fiscal year, April to September in-
clusive, showed a loss which was caused
by a long strike at the company's
Tonawanda plant, at the meeting of the
Board of Directors on November 6th a
dividend of 20c per share was ordered
paid on December 1st, 1953 to share-
HARRY E. SHEARIN, PRESIDENT AND HUBERT S. SHEARIN, SEC-TREASURER.
holders of record at the close of the
time that the company has had to in- business November 13th, 1953.
Arts Furniture Co., Cincinnati. Ohio,
According to the report made by
has found it necessary to start the con- crease its facilities. The complete line
K. C. Rolfing, President, "Sales for
includes chairs, benches for the exact
struction of a new factory in the heart
of Cincinnati's industrial section, where
manufacturing will all be on one floor.
This new plant will give the company
double its manufacturing facilities and
there is quite a bit of ground sur-
rounding the plant for additional ex-
pansion when necessary.
According to Hubert S. Shearin, Sec-
retary and Treasurer of the company,
the expansion has been necessitated
not only because of the ever-increasing
volume of business, but a'so in order
to supply dealers with prompt deliv-
eries of the several hundred diherent
styles of piano benches which they
have available.
ARCHITECTS DRAWING OF NEW PLANT STARTED BY
The new building will be of poured
MANUAL ARTS FURNITURE CO.
concrete construction and will have the
advantages of offstreet loading and un- matching of all new popular new pi- the first six months were $14,422.-
133.32 as compared with $14,951.-
loading, as well as employee and cus- ano lines, as well as incidental items
851.00
for the same period a year ago.
from
inexpensive
benches
tomer parking facilities. The company
rangin
"All divisions of the Company oper-
ated at a profit during the second quar-
ter except the North Tonawanda Divi-
THE PIANO SENSATION OF THE YEAR
sion. The North Tonawanda Division,
however, operated at a substantial profit
during ihe month of September but
of London
S M A L L E S T
S P I N E T
P I A N O
the profit was not sufficient to over-
Height 2' 10" • Width 4' 10" • Depth V 8V 2 "
come the heavy July and August
GRAND PIANOS, only 4 feet and 4 feet 6 inches
losses.
Many dealers now handling these pianos on
"Present production of pianos, coin-
exclusive franchise basis. Your territory may be
operated
phonographs, electronic or-
open. Complete stock warehoused in New York.
gans and related equipment is at a sat-
Address inquiries to:
isfactory level. Recent retail sales have
not been up to expectations but we
e/o WESER PIANO CO.. Agents, 524 W. 43rd St., NEW YORK. N. Y.
anticipate a marked increase for the
balance of this year."
The KEMBLE
Kemble Piano Company
24
THE MUSIC TRADE REVIEW. NOVEMBER, 1953

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