Music Trade Review

Issue: 1953 Vol. 112 N. 11

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Story & Clark Ranch Model Piano a
Prize at American Livestock Show
A Story & Clark piano shared the
spotlight with horses and prize bulls
this fall at the annual American Royal
sponsored by the Royal. Honored in
talks by Ex-Mayor John B. Gage, presi-
dent of the Royal, and by Former
The Distinguished Missourian family of 1953 at the new Storv & Clark ranch style piano
presented to them October 20 as a surprise at the annual American Royal ham breakfast
by Paul W. Jenkins, president of the Jenkins Music Co. L. to R., the members of the
musical Monsees family, Betty Jean, 8, who plays the piano; Mrs. Monsees, a pianist;
Paul W. Jenkins; Olen Monsees, who plays the violin; Jim, 16, trumpet; Junior 13,
trombone; Ned, 10, French horn.
Livestock and Horse Show, in Kansas
City which attracts exhibitors from
throughout the United States. Pushing
the piano into the limelight was the
promotion-minded Jenkins Music Co..
which has the headquarters of its 12-
store. 4-state operation in that city.
Celebrating its 75th Anniversary,
Jenkins decided to give a new piano
to a farm family which had been se-
lected by the Royal to receive the Dis-
tinguished Missourian award for 1953.
The family was honored by the Royal
atid presented a plaque and a set of
luggage at the annual Ham breakfast
President Harry S. Truman, the family
of Olen Monsees of Smithton, Mo. was
not prepared for the next speaker. Paul
W. Jenkins, president of the music
fir-m, stepped up to make a surprise
presentation of a new Story & Clark
ranch piano to Mr. and Mrs. Monsees
and their four children.
"This family is being honored today
for their farming skill/' he said "but
they are a family of fine musical tal-
ent and each of them plays an instru-
ment. It gives me pleasure to present
them the piano as a gift from our firm
on its 75th Anniversary.
As he spoke, the piano was unveiled
to the applause of more than 400 prom-
inent Missourians attending the break-
fast. Its knotty pine finish, distinctive
western motif brought admiring com-
ments from the crowd.
Mr. Monsees, who plays the violin,
and his wife, who favors a piano,
gathered around the instrument to test
the keyboard. Crowding up to the pi-
ano were their four children, Jim, 16,
who plays the trumpet; Junior, 13, a
trombone player; Ned, 10, a French
horn enthusiast, and Betty Jean, 8, who
takes piano lessons.
The Kansas City Star devoted a 3-
eolumn picture to the Monsees family
and their new piano, radio and televi-
sion stations carried stories of the pres-
entation and papers in Western Mis-
souri noted the event in their columns.
After the October 20 breakfast, the
piano went on display at the American
Royal building, where it was seen by
more than 100.000 visitors to the Roy-
al by the time the show closed October
25. '
American Piano Supply Co.
Moves to Larger Headquarters
The American Piano Supply Co.,
which has been located on West 20th
St. for the last two years, announces
that it has now moved to 889 Broadway
on the northwest corner of 19th Street
where they occupy the entire second
floor of the building.
According to John J. Vaughan, Sales
Manager of the company, the enlarg-
ing of these quarters will be of consid-
erable advantage to the many custom-
ers of the company, as it will permit
faster and more efficient service and
give an opportunity for a much better
display of the many items which the
company carries for the piano industry.
Chosen by over a half-million families since 1896, the distinguished performance of Kohler & Campbell pianos has earned the title of "Heirloom Quality'
Exclusive Profitable Franchise
For valuable territories and brochure,write: Julius White, President, KOHLER & CAMPBELL, Inc., 401-425 East 163 Street, New York 56, N. Y.
&- Campbell pianos
THE MUSIC TRADE REVIEW, NOVEMBER, 1953
21
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Newsmen Inspect New 450,000 Sq. Ft.
Westinghouse TV Plant in Metuchen, N. J
Qn Wednesday, October 21st, a
group of newspaper and trade paper
men were guests of the Television-Ra-
dio Division of the Weslinghouse Elec-
ASSEMBLY
LINE—AIRVIEW
OF THE NEW
trie Corp. when they were given an
opportunity to take a trip through the
new Westinghouse plant which was
opened recently in Metuchen. N. J. Of
the 5500 people employed in all the
Westinghouse TV-Radio Division, in-
cluding Sunbury, Pa. and Metuchen.
2200 are actively engaged in the as-
sembling of Westinghouse television in
the Metuchen plant.
In this plant, only television sets are
produced. The full line of radios and
some TV receivers are manufactured at
the Sunbury. Pa. plant, which began
operations in 1942.
With an area of 450,000 square feet.,
this plant is considered the first of its
size in the country built specifically to
assemble television receivers. Construc-
tion of the plant was completed, equip-
ment installed and production of classi-
fied electronic equipment for the gov-
ernment was done in October. 1951.
Westinghouse began production of TV
sets there in February, 1953. Some of
the plant is still devoted to government
work.
It is from these two plants that the
Westinghouse TV-Radio Division now
supplies 123 franchised distributors
INSPIRED TONE..
is assured all who
own a WICKS
O R G A N . Here is
great beauty for
eye and e a r . . . at
reasonable cost,
plus reliability.
WICKS ORGAN
COMPANY
and several thousand retail dealers
across the country.
The hosts who took the newsmen on
this specially conducted tour through
WESTINGHOUSE PLANT AT METUCHEN, N. J. AND FINAL INSPECTION.
the plant were T. J. Mew comb. Division
Manager, J. F. Walsh. Division Sales
Manager; A. George Rogers. Division
Operations Manager, and Farl Hadley.
Advertising Manager. At the termina-
tion of the trip through the plant, cock-
tails and a buffet supper were served.
Those who did not drive or go per-
sonally to the plant were transported to
and from the plant by bus from Mew
York City.
Group Music Lessons Opened
To Employees by Pabsl
The Saturday morning music lesson
is being used as an employee relations
tool by Pabst Brewing Co. of Peoria.
III.
Augmenting a growing three-year-old
company music program, the schedule
of lessons began this fall with a two-
fold purpose: to provide the general
music program with more musicians
and to make another area of musical
expression available to Pabst employ-
ees.
The project is still in formative
stages, but Wilber D. Simmons, music
FOR
CHURCH—MORTUARY
HOME
SOME TERRITORIES NOW OPEN
Write Direct To
Factory For Information
W I C K S ORGAN COMPANY
Highland, Illinois
22
director and recreation coordinator for
the three Peoria Pabst plants, explains:
* k W e will provide instructors for any
instrument and whenever possible the
lessons will be given in groups. In this
way we can offer the instructions to our
people for only 50 cenls a session. '
Simmons, himself a former music
educator, has opened the classes not
members of
only to employees but
their families as well.
He feels that the small charge will
not only help to offset the cost of the
program but works to give the student
an "investment" in his musical pursuit.
"When people pay even a small fee
they tend to put more value on what
they receive," Simmons said.
Employees received cards during the
summer explaining the new music
classes and offering instructions in pi-
ano, clarinet, saxophone, cornet, trom-
bone, ukulele, guitar and accordion.
Simmons explained the instruments
would be "'doubled up" in single class-
es when possible. He said further that
whatever musical instructions any em-
ployees desire, listed or not, he would
find a way to provide.
Growth of Interest in Piano
The company is confident that the
new musical activity will successfully
expand music at Pabst. Experience
with class piano at the company has
been increasingly successful for the en-
tire three years Simmons has been
music director. Pabst has seen a con-
stant growth of interest in piano les-
sons and has found that only a very
few employee-students drop out. In
fad. Simmons pointed out. it is neces-
sary to "graduate" students after a
year of class piano study. He said that
while class piano is an excellent meth-
od of introducing music to large
groups, after an initial interest has been
stimulated and fundamental music tech-
niques have been mastered, a pupil
benefits more from private instruc-
tion.
Simmons has opened the lesson series
THE MUSIC TRADE REVIEW, NOVEMBER, 1953

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