Music Trade Review

Issue: 1953 Vol. 112 N. 11

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
DIRECT M A I l REPRINTS
SPECIAL LETTERS
AND LITERATURE MAILINGS
SPICIAl DEMONSTRATIONS
FAltS, SHOWS, I O O G I ,
A CLUi MEETINGS
The World's Only Electronic
PIANO-ORGAN
Here is a down-to-earth, triple-duty merchandising pro-
gram that will help you sell more LOWREY ORGANOs.
Each step has been carefully set up to help you get the
sales you need—the leads you want—profits.
LOWREY ORGANO displays are creating walk-in traffic
wherever they are shown. Imagine, life-size mounted
blowups of leading musical stars who use the LOWREY
ORGANO—in your own window.
There's a special TV film spot for you—a movie trailer
film, TV counter cards, bus and car cards.
You get a constant flow of new ad mats, publicity re-
leases, self-mailers, testimonials, suggested letters, ban-
ners, posters, radio spot transcriptions, and envelope
stuffers. All this material is designed, through your own
4-Point Profit Policy, to help you make sales in your own
back yard.
Above all, the LOWREY ORGANO is the only practical
solution for organ music in the home, at low cost.
It will pay you to know about the instrument and the
campaign behind it. Write for information.
THE PORTABLE ORGANO
THE BUILT-IN ORGANO
LOWREY
U. S. Patent #2,649,007
U. S. Patent #2.250,065
L O W R E Y
CENTRAL
O R G A N
D I V I S I O N
COMMERCIAL
INDUSTRIES, INC. (Est. 1894)
3 3 2 South M i c h i g a n A v e n u e , C h i c a g o 4 , I l l i n o i s
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
ESTABLISHED 1879
NOVEMBER
Vol. 112 — No. 11
19 5 3
2884th ISSUE
CARLETON CHACE, Editor
S E R V I N G
OUR
T H E
REVIEW
M U S I C
I N D U S T R Y
F O R
O V E R
7
3 Y E A R S
C O V E R
Content*
INCREASING INTEREST IN CLASS PIANO INSTRUC-
TION REVEALED AT U.S.C. WORKSHOP
By Dorothy Bishop, Head of Preparatory
Department, School of Music, University of
Southern California.
N.A.M.M. MID-YEAR MEETING TO BE HELD IN
FLORIDA IN FEBRUARY
ONE OF THE GROUP PIANO CLASSES
CONDUCTED THIS LAST SUMMER BY
FAY TEMPLETON FRISCH AT THE UNI-
VERSITY OF SOUTHERN CALIFORNIA.
(SEE PAGE 5.)
6
PIANO MANUFACTURER BELIEVES SEPARATE
PIANO CONVENTION PRACTICAL
7
ADVERTISING INDEX
BUSINESS AS WE SEE IT (Editorial)
10, I I
By Carleton Chace, Editor
Arel Radio-Television
13
American Piano Plate Co
27
Amsco Wire Products Corp
27
Beach Instrument Co
23
Bremen Piano Co
17
Brodwin Piano Co
20
Central Commercial Crop. (Organo)
2.
Cheek, Tolbert F
27
Elkay Products Co
27
Estey Piano Corp
7
French & Sons, Jesse
23
Gulbransen Co
15
Ivorine Piano Kay Co
26
Janssen Piano Co
19
Kelly Co., O. S
27
Kimball Co., W . W
23
Kohler & Campbell, Inc
21
National Piano Corp
23
North Hudson Equipment Co
9
Paragon Foundries
27
Paragon Woodturning Co
26
Pfriemer, Inc., Chas
27
Pratt, Read & Co
27
Schaff Piano String Corp
27
Tuners Suppy Co
27
Vilm, Vincent
27
Weaver Piano Co
23
Weser Piano Co
24
Wickham Piano Plate Co
26
Wicks Organ Co
22
Wurlitzer Co., Rudolph....Outside Back Cover
THE MUSIC TRADE REVIEW, OCTOBER, 1953
STEIN WAY & SONS UNVEIL CENTENNARY
GRAND PIANO
12
N.A.M.M. NEWS
16
NOTES OF INTEREST ON TUNING
25
By Alexander Hart, Technical Editor
The Music Trade Review is published monthly for piano, organ, radio-phonograph
retailers, supply and accessory
jobbers and retailers
by Kolbe
Publications, I n c
5I0 RKO Building, Radio City, 1270 Avenue of Americas, New York 20. N. Y., Phone
Circle 7-5842, Alex H . Kolbe, president and treasurer.
Subscription price $2.00 per
year, 2 years $3.00, single copies 25c in U. S. and possessions. Canadian subscription
$3.00 per year, all other countries $4.00 per year.
(ACCEPTANCE UNDER SECTION 34.o4 P. L & R. GRANTED)

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