Music Trade Review

Issue: 1953 Vol. 112 N. 10

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
NPMA PROTEST
(Continued from Page 6)
year. The amount these people are
willing to pay for a piano, however,
generally excludes them from the po-
tential market.'
"These parents of young children in
the middle and upper class income
brackets have many demands on the
family pocketbook. Removal of the ex-
cise tax and consequent lower prices
would enable many of them to buy pi-
anos to give their children the musical
education which will make the child a
better citizen and an asset to his coun-
try.
"Teaching in the home should be en-
couraged because it adds greatly to a
pleasant home environment. In addi-
tion, learning to play the piano may
help to minimize juvenile deliquency—
a worry to parents and a thorn in the
side of the police and the courts.
"Juvenile delinquency is mainly at-
tributed to the lack of an outlet for
young people's excess energy. The
wholesome .constructive activity afford-
ed by piano playing in the home or in
character building agencies provides a
needed outlet. It is worth noting that
the Music School Settlement on New
York's East Side reported on its 25th
Anniversary that not one of 30.000
children it had given musical training
ever came before a juvenile court on a
delinquency charge.
"Piano playing affords children a
means for self expression, congenial
companionship and a healthy whole-
some atmosphere in which to live.
Hence, every means at our command
should be utilized to make piano les-
sons available to them and removal of
the tax would be a step in that direc-
tion.
allot increasing amounts of these mate-
rials for civilian use and within recent
months revoked all but a few of its
regulations applicable lo them.
"It is commonly expected that with
the cease fire order in Korea, defense
production will gradually be cut back.
Industry will be expected to take up
the resulting slack in employment.
However, it will not be possible for in-
dustry to do this unless it is freed from
the impediment caused by taxes and
can maintain a high volume of sales
with the widest possible distribution.
This situation is called to the Commit-
tee's attention as an additional reason
why we believe our request for the re-
moval of taxes on pianos should le
given favorable consideration.
Not a Luxury
"The data presented in Exhibits II
and III demonstrates that the America.I
people long ago discarded the thought
that it is a luxury to teach their chil-
dren to play the piano. Music is recog-
nized as a definite part of our way of
life and cultural background. Music
knows no barrier because of race,
creed or color. Music is an interna-
tional language. Freedom of opportun-
ity for cultural growth and develop-
ment of which we are so justly proud
(Turn to Page 16)
Planned for Profit
and Prestige...
Paul G. Mehlin & Sons produce the
piano that your customers want to
buy. It is a piano that meets the de-
mand for a popularly priced instru-
ment . . . that serves the dealer by
giving him volume.
Combine this profit-making blueprint
with the traditionally fine name of
Paul G. Mehlin & Sons and you have
the plan for a proud and profitable
relationship.
Look into the possibility of obtaining
one of the limited number of fran-
chises now available.
Original Reasons For Tax
No Longer Exist
"The present 10% manufacturers'
excise tax on pianos was first imposed
under an amendment to Section 3404
of the Internal Revenue Code provided
for in the Revenue Act of 1941. At
that time no hearings were held as to
the educational value of pianos and no
opportunity given for the presentation
of the facts. It is realized that Con-
gress was acting under pressure in
emergency conditions. The tax was
part of a program enacted to produce
tremendously increased revenue and di-
vert critical materials from civilian to
military purposes.
"This need no longer exists. Some
months before the Korean armistice was
signed, the supply of critical materials
had substantially improved and the Na-
tional Production Authority began to
THE MUSIC TRADE REVIEW, OCTOBER, 1953
For information, write to:
PAUL G. MEHLIN & SONS
Incorporated
327 Walnut Avenue, New York 54, N. Y.
Founded 1853
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Jiusic [ffiade
REVIEW
Established 1879
CARLETON CHACE. Editor
Alex H. Kolbe, Publisher
A. C. Osborne
Associate Editor
Alexander Hart
NATIONAL
ASSOCIATION
OF MUSIC
MERCHANTS
Technical Editor
1HI POOREST
CHHD IS RICH
WITH MVSKAt
- JKAINING S
V. T. Costello
Production Manager
Terry RufFolo
Circulation Manager
Published monthly at 510 RKO Building, Radio
City. 1270 Sixth Avenue, New York 20, N. Y.
Telephone: Circle 7-5842-5843-5844
Vol. 1 1 2
OCTOBER, 1953
No. 10
Business-As We See It
objected to holding the Convention in July either
late or early. Years ago, the Convention used to be
held the first week in June, which seemed to be
the most practical time of the year. Weather condi-
tions at that time are usually more satisfactory. Dur-
ing the past month, we have had various suggestions
made regarding several phases of the situation. One
is that a smaller city be designated, at least to try
out one time, with the idea that the expense would
be considerably less. This idea, of course, is ques-
tionable due to the fact that there may not be the
facilities in many smaller cities which become neces-
sary for a Convention of the music industry char-
acter. Another suggestion has been that two Conven-
tions be held, one on the west coast and one on the
east coast, and at such times of the year that would
be more practical for the climate in these sections
of the country. There are many who believe also that
if the Conventions are going to be held in New York
and Chicago, they should be alternate cities, one
year in Chicago and the next year in New York.
Atlantic City has been another suggestion, the Con-
vention held at such time of the year as it would
be an opportunity for many dealers to combine pleas-
ure with business. A separate piano convention has
also been suggested. Undoubtedly when the Ques-
tionnaires come in and are delivered to Mr. Gard
there will be a large number of suggestions to be
considered and some good for the benefit of the en-
tire industry may be forthcoming.
Hotel Charges Constitute Most Increase
NTEREST in possible changes in the conducting
of the Conventions which are held each year by
N justice to the National Association of Music
the National Association of Music Merchants is
Merchants and due to the widespread criticism
continuing. For one thing, the members of the Na-
regarding the cost of the Convention, we must
tional Piano Manufacturers Association, the Nation- point out that the Convention charges of the Na-
al Association of Musical Merch- tional Association of Music Merchants have not in-
andise Wholesalers and the Na- creased since 1948. The bulk of the increase in ex-
tional Association of Musical In- pense, therefore, has come from the exorbitant
strument Manufacturers are re- charges which are made by the hotels. Not only have
ceiving questionnaires which have room rates been increased perceptibly, but the cost
been sent out at the suggestion of of eating at the hotel and other items, even including
William R. Gard, Executive Sec- tips, have been steadily increasing during the last
retary of the National Association few years. There is no doubt but that these are the
of Music Merchants, in which items that make a Convention so costly, and add to
questions regarding the time and this the increase in the cost of delivering merchan-
city in which to hold the Conven- dise to the hotel and shipping it out afterward with
tion are among those questions the absurd charges which are made for waiting time,
CARLETON CHACE
asked. Mr. Gard is endeavoring and one can readily see here most of the 7 0 %
to find out the consensus from the members of increase in Convention costs have come from. With-
these associations who represent manufacturers who out a doubt, some of these costs could be pared down
foot the bills, and the answers to these question- considerably if the Conventions could be held in
naires will be submitted to the Convention and some smaller city where hotel costs and other items
are not as exorbitant as they are in the metropoli-
Trade Show Committee in November at a meeting
tan
areas. All these matters, however, will be con-
which has been called at that time. One of the
questions involves the time of year that the Conven- sidered undoubtedly at the forthcoming meeting of
tion should be held. Some people have consistently the Convention and Trade Show Committee. It is
I
10
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THE MUSIC TRADE REVIEW, OCTOBER, 1953

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