Music Trade Review

Issue: 1953 Vol. 112 N. 10

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Story & Clark Grand Awarded as Prize
In Aeolian Co. of Missouri Contest
Shown here seated at a Story & Clark
Style 70 Grand piano is fifteen-year-old
Marilyn Jost, a young St. Louis pian-
weekly winners against each other.
Each of the winners of these special
contests received a combination radio-
MARILYN JOST
SEATED
AT THE
STORY & CLARK
GRAND PIANO
AWARDED
TO HER
IN ST. LOUIS
ist. Marilyn won that Story & Clark
piano on May 23 in the final contest
of the Aeolian Company of Missouri's
amateur radio program. "Stepping
Stones To Stardom". The award was
made by Frank F. Story. Story &
Clark's Vice President in Charge of
Manufacturing. Tanner Chrisler of the
Aeolian Company also awarded a $200
music scholarship to fourteen-year-old
Joseph Favuzza. of St. Louis.
"Stepping Stones To Stardom" was
conducted as follows:
On thirty-one consecutive Saturdays.
October to May. five amateur musi-
cians, 18 or younger, competed on a
half-hour radio program broadcast di-
rect from the Aeolian Company store.
At the end of each broadcast, a panel
of music teachers selected a winner,
who received a table-model radio.
Every sixth week, a special contest
was held matching the five preceding
phonograph.
Finally, these five intermediate 1 win-
ners competed for the grand prizes-
the Story & Clark Style 70 Grand and
the $200 music scholarship.
"Stepping Stones To Stardom" has
become a tremendous builder of good
will among music teachers, parents ami
children alike. It has helped stimulate
floor traffic. It lends itself to a wide
variety of "tie-in" promotions. It auto-
matically created a selective mailing
list. And of course it permits the full
quota of commercials that are possible
on any radio show.
The Schmoller & Mueller Piano Co.
of Omaha was the originator of the
"Stepping Stones To Stardom" promo-
tion. The Aeolian Company version
was produced under the overall direc-
tion of Joseph Jaeober. Advertising
Manager of the firm, and was under
the personal supervision of William P.
Chrisler, Jr.
Elkay Products Co. Featuring
New Piano Van Pads
Elkay Products Co. of :\Z\ West 16th
St.. New York City, has recently issued
a supplementary catalogue to their big
catalogue and are featuring the new
Wizo van pads, which can be used for
moving pianos and furniture, etc. These
pads are khaki on the outside and
green on the inside, and the furniture
van pads have six special features, are
made of tested material with lock
stitching and are reinforced on all four
sides with a heavy binding for strength
and durability. Nylon thread is used for
extra strength.
The moving van pads have a : */j-inch
zigzag closed lock stitch for extra
strength. They are reinforced on all
four sides with heavy binding for
strength and durability. A special pat-
ent filling gives maximum protection
and years of service. An interesting
feature regarding these pads is the fact
that the name and city of each firm
will be stencilled free when specified
on one dozen or over.
The company also has a multi-color
economy piano and furniture pad and
a multi-color thrifty %-inch zigzag pad
known as the "Van Space Saver". The
economy pad is made of new durable
multi-color cotton fabric on both sides
and will not scratch. It has a special
Jute Cotton filling, just the right thick-
ness, and nylon thread is used for
extra strength. The thrifty zigzag pad
has s a
a %-i
%-inch zigza lock stitching and
rip resisting binding which guarantees
long wear, and a thick cotton filling for
extra protection.
Many other items are shown in this
new supplementary catalogue that can
be used in moving pianos, like the
spinet piano cover, upright piano mov-
ing cover, piano hoist belts, piano hoist-
ing iron, piano keyboard straps, grand
piano moving cover, and grand and
baby grand covers and other items.
Chosen by over a half-million families since 1896, the distinguished performance of Kohler & Campbell pianos has earned the title of "Heirloom Quality'
Exclusive Profitable Franchise
For valuable territories and brochure,write: Julius White, President, KOHLER & CAMPBELL, Inc., 401-425 East 163 Street, New York 56, N. Y.
kohler & Campbell pianos
THE MUSIC TRADE REVIEW, OCTOBER, 1953
21
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
American Music Conference to
Cooperate With National PTA
Cooperation by the field staff of the
American Music Conference with the
National Congress of Parents and
teachers to foster increased musical
activity by the PTA was approved by
the AMC Board of Trustees at its an-
chandise Wholesalers; Frank. L. Heed,
trustee for the Band Instrument Manu-
facturers Association; and Philip Les-
ly. public relations counsel. Unable to
attend were R. C. Rolfing, vice-presi-
dent, and Frank Wilking, trustee for
1953-54 officers and board of the AMC.
Seated, L. to R.—Jack Feddersen, executive vice-
president Robert A. Schmitt, vice-president; Frank Reed, trustee of the Band Instrument
the National Association of Musical Merchandise Wholesalers.
Standing, L. to R.—Philip
Lesly, public relations counsel; Jay Kraus, trustee for the National Association of Musical
Merchandise Manufacturers; Lucien Wulsin, vice-president; E. R. McDuff, vice-president;
Louis G. LaMair, president of AMC; L. P. Bull, trustee of National Piano Manufacturers
Association, and Dr. John C. Kendel, vice-president of AMC.
year ()l additional prints of AMC slide-
films had been sold and that 372 loans
of AMC films had been arranged, re-
sulting in several times this many
showings.
Mr. Lesly reported that the amount
of AMC-inspired publicity on musical
activity is at the highest point in the
history of AMC. During the past few
months there have been thousands of
clippings received from newspapers,
more than 20 national magazine
articles, a network radio program, a
television newsreel and thousands of
uses of AMC radio material. Advertise-
ments eligible for the AMC Advertising
Awards Competition had exceeded the
entire 1952 total by August 31 this
year and in all probability will reach
well over 200, he said. These advertise-
ments are giving more and more prom-
inence to musical activity, his report
showed.
2nd Music Clipping Month
The Hoard approved conducting a
second annual Music Clipping Month
April 15 to May 15. 1954. Members
of the music industry will again be
nual meeting in Chicago, September 30.
the Nationl Association of Music Mer-
asked to clip out and send to AMC all
An experimental workshop in one chants.
clippings on non-professional musical
region to be selected by PTA and
Visited 32 Colleges in Summer
activity appearing during this one-
AMC will test the effectiveness of this
month period, during which National
project. If successful it will be adopted
Dr. Kendel reported that during the
Music
Week occurs.
for the rest of the country.
summer months the field men had
The Board by acclamation re-elected
worked with music teachers and pros-
The next meeting of the Board of
all officers and passed a resolution call-
pective music teachers at 32 colleges.
Trustees was set for January 2q. 1951
ign for an amendment to the by-laws
There were 21 workshops for teachers
in Chicago. It will be preceded on
permitting establishment of a nomin-
in nine states, and five "keyboard ex-
January 26 by a meeting of the Public
ating committee that will present a
perience" workshops were conducted in
Relations Committee.
slate of officers at each annual meeting.
the fiscal year ended August 31. There
Attending were Louis G. LaMair.
were also a number of meetings that
president; vice-presidents Jack E. Fed-- fostered industrial music programs, and
Harry V. Williams Resigns from
dersen, John C. Kendel, E. R. McDuff.
Dr. Kendel has been appointed to a
Estey to Enter Retail Business
Robert A. Schmitt, Max Targ and Lu-
committee that is studying the place
Harry V. Williams, who for the last
cien Wulsin; Jay Kraus, secretary and
of music in recreation on a national
year has been sales manager of the
trustee for the National Association
basis. This committee will hold its first
Estey Piano Corp. of Bluffton, Ind..
of Musical Merchandise Manufactur-
meetings at Michigan State College
recently severed his connection with
ers; Henry Grossman, trustee for the this fall.
that company and has moved back to
National Association of Musical Mer-
Dr. Kendel revealed that durimz the
Louisville. Ky., his home city, where
he plans to open a retail piano estab-
lishment.
y N E of the few pianos now on
Before being connected with the
^
the market that is made, owned
Estey
Piano Corp. he was traveling
and operated by the same family
for Story & Clark Piano Co. and has
-w-w
that created it.
been in the piano business practically
1^
F OUR generations of the Kra-
all his life.
I I

kauer family have produced the
klMkll \v
M.w
PIANO
Krakauer piano—over
in the same family.
#
Established 1869
1 HE Krakauer is the best piano
for "Tone," "Responsiveness" and
"Case Design."
KR AK A U E R
BROS.
Retail Warerooms:
25 WEST 57th STREET
Factory:
401 WEST 124th STREET
NEW YORK
22
75 years
Charlie Burke a Daddy
Born to Mr. and Mrs. Charles A.
Burke. Park Ridge, N. J., at the Pres-
byterian Hosp., N. Y., on October 11th.
1953, a son named Gregory weighing
7 lbs. Mr. Burke is Advertising Man-
ager of Winter & Co., New York. Con-
gratulations.
THE MUSIC TRADE REVIEW, OCTOBER, I9S3

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