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Story & Clark Grand Awarded as Prize
In Aeolian Co. of Missouri Contest
Shown here seated at a Story & Clark
Style 70 Grand piano is fifteen-year-old
Marilyn Jost, a young St. Louis pian-
weekly winners against each other.
Each of the winners of these special
contests received a combination radio-
MARILYN JOST
SEATED
AT THE
STORY & CLARK
GRAND PIANO
AWARDED
TO HER
IN ST. LOUIS
ist. Marilyn won that Story & Clark
piano on May 23 in the final contest
of the Aeolian Company of Missouri's
amateur radio program. "Stepping
Stones To Stardom". The award was
made by Frank F. Story. Story &
Clark's Vice President in Charge of
Manufacturing. Tanner Chrisler of the
Aeolian Company also awarded a $200
music scholarship to fourteen-year-old
Joseph Favuzza. of St. Louis.
"Stepping Stones To Stardom" was
conducted as follows:
On thirty-one consecutive Saturdays.
October to May. five amateur musi-
cians, 18 or younger, competed on a
half-hour radio program broadcast di-
rect from the Aeolian Company store.
At the end of each broadcast, a panel
of music teachers selected a winner,
who received a table-model radio.
Every sixth week, a special contest
was held matching the five preceding
phonograph.
Finally, these five intermediate 1 win-
ners competed for the grand prizes-
the Story & Clark Style 70 Grand and
the $200 music scholarship.
"Stepping Stones To Stardom" has
become a tremendous builder of good
will among music teachers, parents ami
children alike. It has helped stimulate
floor traffic. It lends itself to a wide
variety of "tie-in" promotions. It auto-
matically created a selective mailing
list. And of course it permits the full
quota of commercials that are possible
on any radio show.
The Schmoller & Mueller Piano Co.
of Omaha was the originator of the
"Stepping Stones To Stardom" promo-
tion. The Aeolian Company version
was produced under the overall direc-
tion of Joseph Jaeober. Advertising
Manager of the firm, and was under
the personal supervision of William P.
Chrisler, Jr.
Elkay Products Co. Featuring
New Piano Van Pads
Elkay Products Co. of :\Z\ West 16th
St.. New York City, has recently issued
a supplementary catalogue to their big
catalogue and are featuring the new
Wizo van pads, which can be used for
moving pianos and furniture, etc. These
pads are khaki on the outside and
green on the inside, and the furniture
van pads have six special features, are
made of tested material with lock
stitching and are reinforced on all four
sides with a heavy binding for strength
and durability. Nylon thread is used for
extra strength.
The moving van pads have a : */j-inch
zigzag closed lock stitch for extra
strength. They are reinforced on all
four sides with heavy binding for
strength and durability. A special pat-
ent filling gives maximum protection
and years of service. An interesting
feature regarding these pads is the fact
that the name and city of each firm
will be stencilled free when specified
on one dozen or over.
The company also has a multi-color
economy piano and furniture pad and
a multi-color thrifty %-inch zigzag pad
known as the "Van Space Saver". The
economy pad is made of new durable
multi-color cotton fabric on both sides
and will not scratch. It has a special
Jute Cotton filling, just the right thick-
ness, and nylon thread is used for
extra strength. The thrifty zigzag pad
has s a
a %-i
%-inch zigza lock stitching and
rip resisting binding which guarantees
long wear, and a thick cotton filling for
extra protection.
Many other items are shown in this
new supplementary catalogue that can
be used in moving pianos, like the
spinet piano cover, upright piano mov-
ing cover, piano hoist belts, piano hoist-
ing iron, piano keyboard straps, grand
piano moving cover, and grand and
baby grand covers and other items.
Chosen by over a half-million families since 1896, the distinguished performance of Kohler & Campbell pianos has earned the title of "Heirloom Quality'
Exclusive Profitable Franchise
For valuable territories and brochure,write: Julius White, President, KOHLER & CAMPBELL, Inc., 401-425 East 163 Street, New York 56, N. Y.
kohler & Campbell pianos
THE MUSIC TRADE REVIEW, OCTOBER, 1953
21