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94 Music Instructors in Parochial Schools
Visit Wurlitzer Plant in De Kalb
Ninety-four sisters, all music instruc-
tors in the parochial schools of Chicago
spent a day recently going through the
Rudolph Wurlitzer plant in DeKalb,
Mr. Benson outlined the manner in
which the Wurlitzer organization has
viewed the market and created a piano
to meet the need.
that Roy W. Carlson, Assistant Secre-
tary and Divisional Comptroller of the
Company's North Tonawanda, New
York Division, has been promoted to
the position of Comptroller of the Com-
pany effective at once. His office will
be in Chicago, and he succeeds Ralph
E. Walline, who passed away on Aug-
ust 21. Mr. Carlson has resigned his
office as Assistant Secretary of the Com-
pany.
Mr. Carlson joined the North Tona-
wanda Division of the Company on
November 2, 1942 as an auditor, and
during the past ten years, through a
series of promotions, had advanced to
the position of Assistant Secretary and
North Tonawanda Divisional Comptrol-
ler. •
Joe Lederfine Representing
Krakauer in Middle West
Al S. Zeisler, vice president and
Sales manager of Krakauer Bros., New
York has announced the appointment
of Joe Lederfine as representative of
the company in Illinois, Wisconsin,
Minnesota and Iowa.
PAROCHIAL
SCHOOL MUSIC INSTRUCTORS AND MEMBERS OF THE
CO., AT THE KISHWAUKEE COUNTRY CLUB.
III., and being entertained by the com-
pany.
The tour, was arranged on the Chi-
cago end by the Wurlitzer retail store
in charge of George Vigorito.
At DeKalb the Wurlitzer manage-
ment entertained the sisters, the Chi-
cago retail store members and factory
officials at a luncheon served at the
Kishwaukee country Club. There were
132 served at noon.
At this luncheon speech making was
kept at a minimum, Mr. Vigorito in-
troduced J. E. Rolfing of DeKalb, as-
sistant to the vice president, and Wal-
ter R. Benson, assistant to the sales
manager. Mr. Rolfing gave the history
WURLITZER
of the Wurlitzer organization, stressing
the recent outstanding development in
the manufacture of pianos and company
policy.
Concluding the session was an ex-
planation by Joe Daurer of the Wur-
litzer national advertising program.
Each sister registered before leaving,
in order that she might receive a photo-
graph of the group.
JOE LEDERFINE
R. W. Carlson Succeeds Late
Walline as Wurlitzer Comptrr
R. C. Rolfing, President of the Ru-
dolph Wurlitzer Co. has announced
SOME CONVENTION PICTURES AT THE WURLITZER
LEFT—J. M. Forbes, Vice President, E. E.
Forbes & Sons Piano Co., Birmingham, Ala.;
Roy Waltemade, Wurlitzer Vice President in
charge of Manufacturing Divisions; Clarence
Knutson, District Sales Manaer; R. C. Rolf-
ing, President of the Rudolph Wurlitzer Co.
26
CENTER—Clarence Knutson, Wurlitzer Dis-
trict Sales Manager; Rudolph Siegling, Presi-
dent of The Siegling Music House, Inc.,
Charleston, S. C ; Jim Rolfing, Wurlitzer
Assistant Plant Manager, De Kalb Division
and Hugh Stewart, Vice President and Sales
Manager.
Mr. Lederfine has been identified
with the musical instrument business for
several years having at one time con-
ducted his own retail business. He as-
sumed his new duties on August 15th.
EXHIBIT.
RIGHT—L. A. Chenoweth, Chenoweth &
Green Music Co., Enid, Okla.; W. W. Smtih,
President, The J. W. Greene Co., Toledo,
Ohio; and Hugh Stewart.
THE MUSIC TRADE REVIEW, SEPTEMBER. 1952