Music Trade Review

Issue: 1952 Vol. 111 N. 8

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
ESTABLISHED 1879
Vol.
AUGUST
19 5 2
Ill — N o . 8
REVIEW
2869th ISSUE
S E R V I N G
T H E
MUSIC
I N D U S T R Y
CARLETON CHACE. Editor
FOR
O V E R
7 2 Y E A R S
CcntehU
PROSPECTIVE GOOD FALL BUSINESS PROMPTS
LIBERAL ORDERING AT 51st N.A.M.M.
CONVENTION
FOUR BUCKETS OF PAINT FOR KEEPING YOUR WHITE
HOUSE WHITE IN COMPETITION
By Kenneth MacFarland, Topeka, Kans., Educational
Consultant For General Motors
BUSINESS AS WE SEE IT (Editorial)
By Carleton Chace, Editor
PIANO FESTIVAL IN MUSKOGEE, OKLA.,
FOR WHICH H. A. KROH, HEAD OF THE
KROH MUSIC CO., PROVIDED 45 KIM-
BALL AND WURLITZER PIANOS AND
WHICH RESULTED IN 37 SALES
7
. . 10
. ..,
TOM PRITCHETT ELECTED PRESIDENT AT THE
47th ANNUAL MEETING OF THE TRAVELERS ASSN. 14
N.A.M.M. NEWS
i
V
_____:__-
21
ADVERTISING INDEX
American Piano Supply Co
25
Amsco Wire Products Co
35
American Piano Plate Co.
35
Beach Instrument Co
28
Brodwin Piano Co
31
Cheek, Tolbert F
35
Dampp-Chaser, Inc
34
Estey Piano Corp
26
French & Sons, Jesse
26
Gulbransen Co
16
Hardman, Peck & Co
26
Howe, Alfred H
35
Janssen Piano Co
22
Kelly Co., O. S
35
Kimball Co., W. W
4
Krakauer Bros
28
Kohler & Campbell, Inc...Outside Back Cover
Laughead Piano Co., Gordon
13
Maas Organ Co
11, 27
McMackin Piano Key Service
35
National Piano Corp
26
North Hudson Woodcraft Corp
35
Paragon Foundries
35
Paragon Woodturning Co
34
Pfriemer, Inc., Chas
35
Pratt, Read & Co
35
Schaff Piano String Co
34, 35
Standard Piano Hammer Co
34
Story & Clark Piano Co
2
Tuners Supply Co
35
Vilm, Vincent
35
Weaver Piano Co
26
Wickham Piano Plate Co
34
THE MUSIC TRADE REVIEW, AUGUST, I952
THE VALUE OF KEYBOARD EXPERIENCE
PROMOTION TO THE PIANO TECHNICIAN
By Jack F. Feddersen
Pres. National Piano Manufacturers Assn.
CONVENTION OF THE NATIONAL ASSN.
OF PIANO TUNERS
.
CONVENTION OF THE AMERICAN SOCIETY
OF PIANO TECHNICIANS
Music Trade
retailers,
supply
Review
is published
and accessory
jobbers
monthly
for piano, organ,
and retailers
by Kolbe
,
30
32
PIANO TUNING IN REVIEW
By Alexander Hart, Technical Editor
The
23
33
radio-phonograph
Publications, Inc.,
510 RKO Building, Radio City, 1270 Avenue of Americas, New York 20, N. Y., Phon«
Circle 7-5842, Alex H. Kolbe, president and treasurer.
Subscription price $2.00 p«r
year, 2 years $3.00, single copies 25c in U. S. and possessions. Canadian subscription
$3.00 per year, all other countries $4.00 per year.
(ACCEPTANCE UNDER SECTION 34.64 P. L & R. GRANTED)
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Put Yourself
into this Profit Picture!
PARTNERS FOR PROFIT...
you and your Kimball "Traveler
are specially trained to help "their
dealers" promote and sell Kimball pianos—more profit-
ably! They know how you can get the maximum number
KIMBALL TRAVELERS
of sales of good pianos.
Your Kimball Traveler will make constructive sug-
gestions for improving your store appearance and lay-
out, if you wish. You can count on him to help you plan
a good schedule for your local advertising, using Kim-
ball's newspaper ad mat service (the most extensive
offered in the industry). He will show you how to get the
most benefit from Kimball posters, sales manuals, infor-
mation booklets, "second to none" folders, and other
promotional material.
He will help your salesmen to better know and to better
use THE KIMBALL STORY—increasing the number of your
unit sales, and the profit per unit. He will bring you
many field-tested and practical'sales tips; and new ideas
in piano merchandising that have already proved resultful
for others.
Backing your Kimball Traveler is the industry's largest,
most completely equipped piano factory—where Kim-
ball pianos are completely built, not just assembled, with
full control of costs and quality standards. And back of
him, and you, are also the manufacturer's strong financial
position . . . acknowledged Kimball quality, inbuilt in
every Kimball' piano . . . Kimball's 95 years of piano
experience . . . moderate price . . . practical profit margins
. . . and the important fact that the Kimball line is the
most complete in the industry (a combination of more
than 50 styles, sizes, woods, finishes) all bearing one
name, and the manufacturer's name cast in the plate.
The Kimball Traveler for your territory would like to
tell you about this unbeatable combination of agency
advantages. He is a good man to know. He is a specialist
in your business. He is a music industry executive of the
highest type . . . friendly, able, experienced, resourceful.
Let him help you also be a KIMBALL PARTNER FOR
PROFIT.
Kimball Dealerships can still be had in some communities. Your inquiry will have our interested attention.
W. W. KIMBALL COMPANY
31
EAST
JACKSON
BLVD.,
CHICAGO
4,
ILLINOIS
K I M B A L L WAS C H O S E N T H E O F F I C I A L P I A N O BY B O T H P O L I T I C A L P A R T I E S FOR T H E I R H I S T O R Y - M A K I N G C O N V E N T I O N S
4
I N CHICAGO!
T H E M U S I C TRADE REVIEW, A U G U S T , 1952

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