Music Trade Review

Issue: 1952 Vol. 111 N. 8

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
New Spinette Organ Introduced by
Wurlitzer Has Many New Features
Among the products introduced at
the recent NAMM Convention was the
new Wurlitzer Spinette Organ. The new
Spinette is a self-contained, two-
the home center of entertainment.
The source of its organ tone is de-
rived from Wurlitzer's patented musi-
cal brass reeds. In elaborating on this
In this way, the hands are left free to
play added notes on the manuals.
To the left of the organ console, a
dual-purpose control panel is conveni-
ently located. From it, an ideal balance
and quality of string bass tones can be
instantly achieved to add perfect ac-
companiment, richness and rhythm to
THE KNEE PEDAL AND 13 NOTE PEDAL KEYBOARD—THE N E W WURLITZER SPINETTE ORGAN AND THE AUTOMATIC
CONTROLS.
manual electronic instrument with a 13-
note pedal keyboard. Both console and
bench are Contemporary American. De-
signed by William Zaiser, the Spinette
is available in either full-grained
mahogany or walnut, hand-rubbed to a
satin finish.
The Wurlitzer Spinette Organ is
priced primarily for the great Ameri-
can home market. Wurlitzer executives
feel confident it will open, to the organ
dealer, a vast dollar sales potential.
Organ sales to the some have been ris-
ing steadily for the past several years.
There is a positive momentum in this
direction to support their confidence.
According to Foster D. (Bud)
Streep, Jr., General Sales Manager of
Wurlitzer's Organ Division, "We know
that more and more people are spend-
ing their evenings, weekends and holi-
days at home. Perhaps television has
been a contributing factor in drawing
families closer together and in making
klilMI II!
PIANO
Established
i
1869
subject, Mr. Streep stated, "The reed
principle, as employed by Wurlitzer,
is the only natural musical source of
tone in the entire electronic field."
In the Wurlitzer Spinette, the reeds
are completely encased in a magnesium
enclosure, assuring trouble-free, life-
time enjoyment. Automatic tone con-
trols are emphasized as a feature of
the Spinette. In combinations, over one
thousand delightful orchestral organ
voices can be created.
A revolutionary key action has been
designed for the Spinette Its two key-
boards incline—plastic keys overhang—
making the instrument easy to play.
The inclined keyboard design brings
the two manuals closer together and
permits quick, effortless bridging with
either hand, from one manual to the
other.
The exclusive 13-note Spinette Organ
Pedal Kevboard places a second pedal
kev of "C" at the plaver's command.

UNE of the few pianos now on
the market that is made, owned
and operated by the same family
that created it.
*
F OUR generations of the Kra-
kauer family have produced the
Krakauer piano—over 75 years
in the same family.

'•.'...
| HE Krakauer is the best piano
for "Tone," "Responsiveness" and
"Case Design."
K R A K A U ER
Factory:
401 WEST 124th STREET
BROS.
Retail Warerooms:
25 WEST 57th STREET
NEW YORK
all music. Two other controls, located
on this panel, provide many new vi-
brato effects—both of speed and depth
—and make possible in infinite variety
of combinations for any type of musi-
cal composition.
Provisions for the addition of a
separate Spinette Tone Cabinet have
been anticipated. The flexibility of this
arrangement offers several advantages.
The Spinette Tone Cabinet can be
placed in other rooms of the home. Or,
if desired, it can be used as the prin-
cipal source for the transmission of the
music—the organ played within one
location of a room—the music eminat-
ing through the Spinette Tone Cabinet
from another.
To further simplify the playing of
the instrument, Wurlitzer has designed
a series of Visual Guides For Special
Solo Voices. These cards fit over the
control panel and tone controls on the
upper keyboard with a companion card
fo/ similar placement on the lower key-
board. With these simple guides, the
player can select perfect combinations
and accompaniment for all types of
BEACH
CARILLONETTE CHIMES
TOWER BELL REPRODUCER
and the
MINI-CHIMES
"Nothing But a Bell Rings Like a Bell"
SEND FOR CATALOGS
BEACH INSTRUMENT CORP.
165 Oraton St.
28
Newark 4. N. J.
THE MUSIC TRADE REVIEW, AUGUST,
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
VlO-VHONOGJUW
RECORDS-ACCESSORIES
Radio and Television Ass'n Asks
OPS to Cancel Price Ceilings
On July 30th the Radio-Television
Manufacturers Association asked the
Office of Price Stabilization to lift all
price ceilings on television and radio
sets and parts.
Retail prices on television sets are
an average 15 per cent or more below
ceilings, the asociation asserted, and
radio sets are selling 5 to 7 per cent
under their ceilings.
It said that immediate decontrol
would relieve the price agency and the
industry of costly administrative bur-
dens, and that the resulting "savings
might very well be reflected in still fur-
ther reducation in prices" of sets.
"We are unaware of any conditions
or pressures now or in prospect which
would threaten price increases in the
foreseable future." the association de-
clared.. "Only in times of acute short-
ages or panic buying do the natural
forces of competition fail to keep prices
well below any levels which could be
established by Government price regu-
lations."
The asociation asked that price con-
trols be removed at once at the factory,
distributor and retail levels. In the event
permanent decontrol cannot be author-
ized, it asked suspension at all levels
for an indefinite period.
Reasons for Request Listed
The association gave the following
reasons for asking decontrol:
A survey of television manufacturers
of all sizes showed that list prices
ranged from 12 to 20 per cent below
ceilings, with the majority of makers
reporting prices averaging at least 15
per cent below.
Even these list prices do not reflect
the true selling prices on sets because
of the dealer practice of allowing dis-
counts and trade-ins.
Television picture tubes are selling
about 30 per cent below ceilings, and
the tubes commonly used in radio and
television sets are selling about 8 per
cent below.
Factory inventories of radio and tele-
vision sets are normal or slightly above,
despite recent increases in buying. Set
production, which declines in the sum-
mer, will soon begin to rise.
There are no serious shortages of
materials that will retard now or are
likely to retard soon the production of
sets and parts. The industry uses very
little of, the materials in relatively short
supply, such as nickel, cobalt and cop-
per.
The association said that the industry
was now operating at about 70 per cent
of its 1950 production rate and could
step up output without any shift in labor
or materials from defense contracts.
RCA Walkie-Lookie Tested
at Presidential Conventions
The "walkie-lookie," compact bat-
tery-operated back-pack television trans-
mitting equipment, received in Chicago
last month its first test as a means of
originating TV broadcasts.
Developed experimentally by the
Radio Corporation of America, this
television counterpart of the military
walkie-talkie, was used by the National
Broadcasting Co. in its TV network cov-
erage of the national Presidential con-
ventions.
"Extended Play" 45 RPM Records
Are Announced by RCA Victor
Introduction of a new and longer
playing 45 rpm record, as a contribu-
tion to the advancement of the standard
45 phonograph system, was announced
recently by Paul A. Barkmeier, vice
president in charge of the Record De-
partment of RCA Victor Division. It
will be known as the 45 "extended
play" or "EP" record.
"The new 45 'EP's will utilize the
greater playing surface with no loss in
quality," Mr. Barkmeier said, "they
will play up to 8 minutes to a side or
a total of 16 minutes for each record."
They are the same size and operate on
the same turntable at the same speed,
he pointed out. as standard 45 records.
AT THE LEFT ARE VIEWS OF THE V. M. CORP. EXHIBIT AT THE NAMM CONVENTION AND AT THE RIGHT THE
EXCLUSIVE WESTINGHOUSE UHF PLUG-IN CHASIS AS DISPLAYED ON A REVOLVING MOUNTING IN THE WESTING-
HOUSE EXHIBIT.
THE K/USIC TRADE REVIEW, AUGUST, 1952
29

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