Music Trade Review

Issue: 1952 Vol. 111 N. 8

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Story & Clark Introduced a Corner Piano
and a Church Piano at Convention
Two innovations were presented at
the Convention by the Story & Clark
Piano Co. of Chicago. One was the new
"Coronet", the first piano ever to be
an id having the appearance of a typical
kinot organ for church purposes.
cabinet
The new "Coronet" corner pianu^
pianos
which were shown at the convention
gust 1st succeeding Dr. Alexander Rus-
sell who was manager of these depart-
ments for many years and who has re-
tired after 42 years with the Wanamaker
organization.
Mr. Cohen has spent practically all
his business life in the retail piano busi-
"MIKE" DUBROW, SALESMANAGER OF THE STORY & CLARK PIANO CO., AT LEFT AND W. R. PIERCE, BARKER BROS.
PIANO MANAGER WITH L. P. BULL, PRES. STORY & CLARK CLARK PIANO CO., ADMIRE THE NEW CORNER PIANO; AT
RIGHT PHILLY FARLEY SINGS ACCOMPANIED BY PAT SHEA ON THE NEW STORY <&. CLARK CHURCH PIANO.
designed for corner placement. This
new piano is 371/2 inches high and is
available in mahogany, limed oak,
blonde and ebony finished, or custom
finished to match any sample. In order
to enable this instrument to set in a
corner, it is 39 inches deep at the corner
end, and 24 inches deep at the other
end. It is equipped with a "Storytone"
mahogany soundboard.
At the right is seen the Story & Clark
church piano. This piano has been made
to simulate an organ and will be
equipped with the Organo, thereby ren-
dering it an organ as well as a piano.
were purchased by "Bob" Pierce, man-
ager of the Barker Bros. Piano Dept.
in Los Angeles, Calif.
Frank Cohen Appointed Mgr.
Of Wanamaker Piano Dep'fs.
Announcement has been made of the
appointment of Frank Cohen as man-
ager of the John Wanamaker piano de-
partments in New York City, Philadel-
phia, Pa. and Wilmington Del. Mr.
Cohen assumed his new duties of Au-
ness and was with Frederick Loeser &
Co., Brooklyn, N. Y. for over twenty
years up to the time that company closed
its doors and liquidated the business
early this year. He entered the piano
department when the late Clarence
Hammond was manager and became so
successful at producing retail piano
sales that when Mr. Hammond passed
away Mr. Cohen was made manager of
the department.
He will make his headquarters at the
New York Wanamaker store.
I
attention!...
HAMMOND • MINSHALL
vWURLITZER
organ dealers
A special 18-note Vibrachime, Model 804 Series, is now available
to fit directly inside of the Model — M Hammond, the single
manual Minshall, and to the Series 14 — 15 Wurlitzer Organs.
This feature completely eliminates the need for additional floor
space to house the Vibrachimes in a separate cabinet.
Cash in on this feature by demonstrating this new compact
Model 804 Series Vibrachime directly on your customer's
premises. Takes only a few minutes to install.
Model 37X . . . a popular Bremen
model authentically patterned in
transitional styling, recognized for its
outstanding value in tonal perfection and
superb musical performance.
remen Piano Corporation
Manufacturers B r ClllCll spinets • grond$\
THE MUSIC TRADE REVIEW, AUGUST, 1952
Write today for complete information.
MAAS ORGAN CO.
3015 CASITAS AVE. • LOS ANGELES 39, CALIF.
27
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
New Spinette Organ Introduced by
Wurlitzer Has Many New Features
Among the products introduced at
the recent NAMM Convention was the
new Wurlitzer Spinette Organ. The new
Spinette is a self-contained, two-
the home center of entertainment.
The source of its organ tone is de-
rived from Wurlitzer's patented musi-
cal brass reeds. In elaborating on this
In this way, the hands are left free to
play added notes on the manuals.
To the left of the organ console, a
dual-purpose control panel is conveni-
ently located. From it, an ideal balance
and quality of string bass tones can be
instantly achieved to add perfect ac-
companiment, richness and rhythm to
THE KNEE PEDAL AND 13 NOTE PEDAL KEYBOARD—THE N E W WURLITZER SPINETTE ORGAN AND THE AUTOMATIC
CONTROLS.
manual electronic instrument with a 13-
note pedal keyboard. Both console and
bench are Contemporary American. De-
signed by William Zaiser, the Spinette
is available in either full-grained
mahogany or walnut, hand-rubbed to a
satin finish.
The Wurlitzer Spinette Organ is
priced primarily for the great Ameri-
can home market. Wurlitzer executives
feel confident it will open, to the organ
dealer, a vast dollar sales potential.
Organ sales to the some have been ris-
ing steadily for the past several years.
There is a positive momentum in this
direction to support their confidence.
According to Foster D. (Bud)
Streep, Jr., General Sales Manager of
Wurlitzer's Organ Division, "We know
that more and more people are spend-
ing their evenings, weekends and holi-
days at home. Perhaps television has
been a contributing factor in drawing
families closer together and in making
klilMI II!
PIANO
Established
i
1869
subject, Mr. Streep stated, "The reed
principle, as employed by Wurlitzer,
is the only natural musical source of
tone in the entire electronic field."
In the Wurlitzer Spinette, the reeds
are completely encased in a magnesium
enclosure, assuring trouble-free, life-
time enjoyment. Automatic tone con-
trols are emphasized as a feature of
the Spinette. In combinations, over one
thousand delightful orchestral organ
voices can be created.
A revolutionary key action has been
designed for the Spinette Its two key-
boards incline—plastic keys overhang—
making the instrument easy to play.
The inclined keyboard design brings
the two manuals closer together and
permits quick, effortless bridging with
either hand, from one manual to the
other.
The exclusive 13-note Spinette Organ
Pedal Kevboard places a second pedal
kev of "C" at the plaver's command.

UNE of the few pianos now on
the market that is made, owned
and operated by the same family
that created it.
*
F OUR generations of the Kra-
kauer family have produced the
Krakauer piano—over 75 years
in the same family.

'•.'...
| HE Krakauer is the best piano
for "Tone," "Responsiveness" and
"Case Design."
K R A K A U ER
Factory:
401 WEST 124th STREET
BROS.
Retail Warerooms:
25 WEST 57th STREET
NEW YORK
all music. Two other controls, located
on this panel, provide many new vi-
brato effects—both of speed and depth
—and make possible in infinite variety
of combinations for any type of musi-
cal composition.
Provisions for the addition of a
separate Spinette Tone Cabinet have
been anticipated. The flexibility of this
arrangement offers several advantages.
The Spinette Tone Cabinet can be
placed in other rooms of the home. Or,
if desired, it can be used as the prin-
cipal source for the transmission of the
music—the organ played within one
location of a room—the music eminat-
ing through the Spinette Tone Cabinet
from another.
To further simplify the playing of
the instrument, Wurlitzer has designed
a series of Visual Guides For Special
Solo Voices. These cards fit over the
control panel and tone controls on the
upper keyboard with a companion card
fo/ similar placement on the lower key-
board. With these simple guides, the
player can select perfect combinations
and accompaniment for all types of
BEACH
CARILLONETTE CHIMES
TOWER BELL REPRODUCER
and the
MINI-CHIMES
"Nothing But a Bell Rings Like a Bell"
SEND FOR CATALOGS
BEACH INSTRUMENT CORP.
165 Oraton St.
28
Newark 4. N. J.
THE MUSIC TRADE REVIEW, AUGUST,

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