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CONVENTION
N A M M OFFICERS AND DIRECTORS
(Continued from Page 6)
1952-1953
ference, the National Federation of
Music Clubs, the Music Committee of
the National T-TA. the National
Catholic Music Educators Association,
the Kiwanis International 4-H, the Na-
tional Industrial Recreation Associa-
tion. Y.M.C.A. and others.
Field Activity
Regarding the field activity of the
association, he stated: "As a result of
this field activity, assistance has been
provided to more than 100 school sys-
tems that requested it; more than 50
keyboard experience workshops have
been held, paving the way for class
instruction in many schools; more than
200.000 people have seen A.M.C. slide
films; several hundred recreational
leaders and camp directors have been
work with youth; church music clinics
have been held in more than 30 com-
munities, and two large workshops for
techniques of using music in employee
relations have been demonstrated and
promoted. Thousands of music educa-
tors have been educated to A.M.C.'s
aims; and in more than 100 cities
merchants have been assisted in' or-
ganizing projects that have stimulated
the advance of musical activities.
He also points out the marked in-
crease in publicity regarding music in
newspapers, magazines, radio, tele-
vision, motion pictures and other forms
of public relations.
CHAIRMAN OF THE BOARD
RAY S. ERLANDSON, Pres., San Antonio Mu-
sic Co., San Antonio, Texas
PRESIDENT
HARRY E. CALLAWAY, Pres., Thearle
Music
Co., San Diego, Cal.
VICE PRESIDENT
RUSSELL B. WELLS, Pres., Charles E. Wells
Music Co., Duron, Cal.
TREASURER
PARKER
M.
HARRIS,
Pres.,
Philip
Werlein
Lt., New Orleans, La.
SECRETARY
BEN
F. DUVALL, S e c , W. W. Kimball
Co.,
Chicago, 111.
EXECUTIVE SECRETARY
WILLIAM
R.
GARD, 28 East
Jackson
Blvd..
Chicago, TI.
*
For One Year
GEORGE H. BEASLEY, Beasley Music Co., Tex-
arkana, Ark.
WM.
HOWARD BEASLEY, Whittle
Music
Co-
Dallas, Texas.
ELDRED S. BYERLY, Byerly
Bros. Music Co.,
Peoria, 111.
RAY S. ERLANDSON, San Antonio Music Co..
San Antonio, Texas.
S. H. GALPERIN, Galperin Music Co., Charles-
ton, West Va.
P A I L W. JENKINS, Jenkins Music Co., Kansas
City, Mo.
CLARENCE M. PETTIT, Wm. Knahe and Com-
pany. New York, N. Y.
EMEHT
S. RICE, W. S. Rice
& Son
Music
House, Columbia, So. C.
For Two Years
School Participation
In referring to schools, he stated:
"Parent Teacher groups that once
relegated consideration of music to a
low spot on their list of interests now
devote as much attention to advancing
music as to almost any other subject."
A. PENNY
AVERY, Avery
Piano
Co., Provi-
dence, R. I.
TED W. BROWN, Ted Brown Music Co., To-
coma, Wash.
ARTHUR
E.
GODFREY,
Williams
Piano
Co.,
Sioux Falls, So. Dakota.
RAL H 0 . GRASSMIECK. Berry & Grassmueck,
Pasadena. Cal.
PARKER M. HARRIS, Philip Werlein, Ltd., New
Urges Dealer Activity
In referring to the dealers' activity
in the movement promoted by the or-
ganization, he stated, however: "The
real benefits of this activity still must
result from the individual dealer's own
actions. The favorable atmosphere is
there, but music is not a traffic item
that is bought when the impulse is
sufficiently stimulated. Once the im-
pulse is implanted, it must be turned
into action by someone who presents
a means of getting the music the person
wants. It's up to the local dealer to
provide the merchandise, the oppor-
tunity to learn to play it, and the stim-
ulation to buy it. Wherever a dealer
has set up his business to go after
12
the people whose interest has been
built up, the sales have come. These
dealers are like farmers in the orchard
—if they just sit around and wait,
they can get some apples that fall off
the trees when they're ripe, but by
going out and picking them they get
apples by the basket. The person who
comes into your store to buy it be-
cause he has been 'ripened' by the
growing national appreciation of music
helps your business—but just think
how much better your books and your
bank account will look when you go
out and pick off the ripe prospects who
are waiting for you to close the sale."
Orleans, La.
JOHN H. TROUP, John H. Troup Music House
Inc., Lancaster, Pa.
For Three Years
CHARLES B. ADAMS, Pres., Adams Music Co.,
Peoria, 111.
J. A. BROWN, Pres., Brown Music Co., Jack-
son, Miss.
E. E. FORBES, SR., Pres., E. E. Forbes & Sons
Piano Co., Birmingham, Ala
E. R. MCDUFF, Pres., Grinnell Brothers, De-
troit, Mich..
CHARLES
O. MORGAN, Pres., Morgan
Piano
Co., Miami, Fla.
EMORY
PENNY,
Pres.,
Penny-Owsley
Music
Co., Los Angeles, Cal.
WILLIAM H. SCHMOLLER, II, Pres., Sehmoller
& Mueller Piano Co., Omaha, Neb.
WILLIAM
R.
STEINWAY, Vice-Pres., & S e c ,
Criticizes "Free Riders"
In complimenting the associations
which have supported the American
Music Conference, he continued by
saying: "Some of the firms in the
other associations have continued to
accept a 'free ride' and refuse to share
the investment that benefits the entire
industry. One trade association that
for a time participated in the financing
and whose members derive as much
benefit from A.M.C.'s success as any
others makes no contribution at all.
It is not unusual to find people who
refuse to pay for what they get, and
their presence in this industry has not
deterred A.M.C. from going on with
its work, although if they did their
share even more could be done by
A.M.C. It is up to you dealers who
have so much to gain from A.M.C.'s
success to use your influence on the
manufacturers, the wholesalers and the
publishers who are letting you down
by slacking on the obligations to the
industry's own organization.
In closing, he stated: "The next five
years of A.M.C. will bring even greater
benefits to all of us than the first five
years, but even aside from this progress
we must carry on this work to avoid
being overrun by all the other forces
that are striving for public support.
Through the new leadership of A.M.C.
I turn over this trusteeship with
humble pride and with a fervent wish
for the greatest success possible."
Lasky Tells About
"The Bip Brass Band"
During the course of the annual
meeting, the following past presidents
were nominated honorary members for
life: E. Paul Hamilton, New York;
M. V. DeForrest. Sharon. Pa.; Robert
M. Watkin. Dallas, Tex.; Jerome F.
Murphy, Boston, Mass.; Dwight F. Mc-
Cormick. San Francisco, Cal.. and
Clarence J. Roberts. One of the guest
Steinwav & Sons, New York, N. Y.
THE MUSIC TRADE REVIEW, AUGUST. 1952