Music Trade Review

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deliver the message at the opening
luncheon of the NAMM convention
July 28 at the Hotel New Yorker in
New York City.
He will discuss the type of organiza-
tion, personnel policies and selling
techniques which are necessary for suc-
cessful competition under present con-
ditions. The provocative title of his
talk before the music merchants is
"Four Buckets of Paint."
"It's a 'right now' kind of thing,"
explained NAMM executive secretary
William R. Gard. "and should be of
value to everyone attending the conven-
tion.
"Dr. McFarland's speeches consist of
a pleasing blend of information, in-
spiration and good humor. The mere
mention that he is to be the speaker is
usually enough to guarantee a capacity
audience," Gard said.
In addition to being educational con-
sultant to General Motors. Dr. McFar-
DR. KENNETH McFARLAND
land is a guest lecturer for the Reader's
Digest. Thus he serves as a spokesman
for the world's largest corporation and
the magazine with the world's largest
circulation. In addition, he does as
much free lance consulting, personnel
work and speaking as his heavy sched-
ule permits.
He has authored personnel sales
training booklets for Trans-World Air-
lines, and serves as educational director
for American Trucking Associations.
Before assuming his present position,
Dr. McFarland served as a school exe-
cutive for twenty-four years. His out-
standing success gained him a place in
the 1951 edition of the Lincoln Library
as one of the seven most famous Amer-
ican educators, past and present. The
modern McFarland T r a d e School,
which he designed and built at Coffey-
ville, Kansas, is named in his honor.
Dr. McFarland, a native Kansan,
10
THOMAS HOLLAND
Secretary
lives with his family on a hundred-acre
"town ranch" in Topeka. He is a grad-
uate of Pittsburgh State College in Kan-
sas, has a Masters Degree from Colum-
bia University in New York City, and
earned his Doctors Degree from Stan-
ford University, California.
At 3 p.m. the Industry Trade Prac-
tice Committee will meet at Parlor H
on the Third Floor. At 3:30 p.m. the
N.A.M.M. Advertising Committee in
Parlor A. and at 4 p.m. there will be a
tea and reception for the ladies in the
(/rand Ballroom. Exhibits will close
at 0 p.m.
Jesse Lasky to Speak
At 9:30 a.m. on Tuesday, the
N.A.M.M. annual meeting for members
only will be held in the Grand Ball-
room, and at this meeting there will be
an election of 8 new directors. The
speaker will be Jesse L. Lasky, producer
of such film successes as "The Great
Caruso". "Rhapsody in Blue", etc. His
mission is to bring first-hand informa-
tion of plans for his forthcoming pic-
ture entitled. "The Big Brass Band" to
WILLIAM R. GARD
Executive Secretary
N.A.M.M. members. This production,
which will depict the story of music
education in America, in typical "boy
meets girl" fashion, is a two million-
dollar feature length Technicolor film
scheduled for release in September.
1953. It seems that Mr. Lasky as a
youth played the cornet in a boys' band
in a San Jose high school, and at the
age of 18 held a union card for his
position as cornetist in a San Francisco
theatre. "The Big Brass Brand", there-
fore, exemplifies a realization of his
lifelong ambition to bring the glamour
of high school music to the public on
the screen.
.Mr. Lasky's life is one Horatio Alger
story after another. He entered show
business in 1902 with the magician
"Herman the Great" and became Her-
man's manager. With B. A. Rolfe,
Lasky produced musical comedies and
operettas. Lasky brought the word
JESSE L. LASKY
"cabaret" to America after opening the
Folies Bergere in New York. The first
picture he produced in 1914 was direct-
ed by Cecil B. DeMille, known as "The
Squaw Man". Then he produced "The
Virginian", and in 1916 he became
Vice-President of Paramount-Famous
Players-Lasky Cor]), and his career for
18 years was a success story.
In his invitation to Mr. Lasky.
N.A.M.M. President Krlandson said.
"Your forthcoming production The
Big Brass Band' will give the music
industry the greatest lift on the screen
that we have known in our time. Our
membership and the entire music in-
dustry will be eager to get behind your
film in every city, town and hamlet,
when it reaches the public next year.
Your appearance at the annual meeting
will furnish our members with a first-
hand knowledge of this great opportu-
nity, and will build their eagerness and
(Turn to Page 14)
THE MUSIC TRADE REVIEW, JULY, 1952