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AMC Plans Third Annual
Adv. Award Competition
WICKH AM
Piano Plates
WICKHAM piano plates with over SIXTY-SEVEN
YEARS of "KNOW HOW" and experience in GREY
IRON FOUNDRY PRACTICE behind them, continue
to be a strict specification in the building of America's
finest pianos, BECAUSE . . .
1. The great WICKHAM GREY TRON FOUNDRY
is the largest and oldest piano plate foundry in the
United States making plates for the piano trade. The
WICKHAM organization has consistently carried on
extensive research work to improve the physical proper-
ties of piano plates so necessary to the long life of fine
pianos.
2. WICKHAM PLATES are made from high quality
pig irons carefully selected and blended by chemical
analysis resulting in GREY IRON CAST PLATES of
the tensile strength and rigidness required to properly
withstand the tremendous string tension of the piano
scale for the lifetime of the piano.
3. Piano Manufacturers insist on WICKHAM PLATES,
assuring the piano a long life of fine service.
HENRY WICKHAM.
Ftunder
ESTABLISHED ' 8 8 5
INCORPORATED 1903
C E L E B R A T E D WICKHAM P L A T E S .
46
The American Music Conference, will
conduct its third annual Advertising
Awards Competition for the best musi-
cal themes in ads for non-musical prod-
ucts or services, it has been announced
by Dr. John C. Kendel. vice-president.
The AMC citations, which are in-
creasingly sought after by advertising
agencies and advertisers each year, were
established in 1949. The program cov-
ers all advertising media.
Dr. Kendel said that a record re-
sponse to the contest announcement is
expected. He pointed to the list of 128
separate advertisers who received con-
sideration in the 1951 competition,
which was an increase of 25 per cent
over the previous year, stating that,
from all indications, entries in the 1952
contest should be considerably higher.
Any size or type of advertisement in
any recognized advertising form is eli-
gible for the AMC Advertising Awards
except for those promoting musical in-
struments or accessories, published
music, music schools, phonograph rec-
ords, radios and phonographs, record-
ers or other musical merchandise or
services. Advertisements promoting
television alone without radio-phono-
graph combinations are eligible except
for those brands made by direct con-
tributors to AMC. The competition is
open for any ad appearing in 1952.
Deadline for entries is midnight, Janu-
ary 19, 1953. Awards will be announced
about March 15, 1953.
Judges for the contests are: Harold
E. Green, Midwest Editor, "Printers*
Ink"; John W. Lane, Midwest Editor.
"Tide"; Robert Murray, Managing Kdi-
tor, "Advertising Age"; and Philip
Salisbury, Editor. "Sales Management* .
The advertisement for the New York
Life Insurance Company (Compton Ad-
vertising Inc.. agency) won the 1951
award. The 1950 award was won by a
series of Green Giant Company ads
•(Leo Burnett Co., agency).
Former Piano Salesman Now
President, American Medical Ass'n.
While attending Medical School, Dr.
Edward J. McCormick of Toledo, Ohio,
who is the new President Elect of the
American Medical Association, spent
his summers selling pianos for Gordon
Langhead at the Hal let & Davis branch
store maintained at that time in Toledo.
Ohio. Today Dr. McCormick is a dis-
tinguished surgeon and is a Past Grand
Exalted Killer of the Elk's Lodge. Mr.
Langhead is now head of the Gordon
Langhead Piano Factory, Grand Haven,
Mich.
THE MUSIC TRADE REVIEW, JULY, 1952