Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
BALDWIN 90th ANNIVERSARY, MODELS L. TO R.—36" ACROSONIC, STYLE 949 SELECT MAHOGANY AND AFRICAN CHERRY—
5'2" BALDWIN BRAND STYLE 230 CUSTOM-DESIGNED PRIMA VERA AND THE 40" ACROSONIC, STYLE 926 CUSTOM-DESIGNED
PRIMA VERA.
Vice President; R. F. Coghill, Secre-
tary; Irwin Stumborg. Assistant Treas-
urer; L. H. Ellis. Assistant Secretary.
Baldwin's latest achievement is the
Baldwin Electronic Organ, introduced
shortly after World War II. Baldwin's
scientific approach to the design and
construction of musical instruments has
led to many "firsts" for the firm. Sci-
entists in the company's research lab-
oratories developed the Tone Specto-
graph through which it is now possible
to visually record, for analysis, the
component harmonic partials of a given
musical tone. A more complete applica-
tion of engineering principles, careful
analysis of the varying conditions un-
der which pianos are used, a fuller un-
derstanding of the laws of acoustics.
Three New Models at Convention
From the modest salesroom origin-
ally leased by Mr. Baldwin in Civil
War days, with a kitchen chair and or-
gan case as its onlv furnishings, and
serving Cincinnati and a few surround-
ing Ohio River towns, the company has
expanded many fold. From today's vast
modern factories, comprising more than
fourteen acres of well-equipped floor
space in many large inter-connected
buildings, Baldwin products are shipped
to all corners of the world. Today the
Baldwin Grand Piano enjoys an hon-
ored reputation in homes and concert
halls throughout America.
Anniversary Models
Three of the 90th Anniversary mod-
els, unique in simplicity and exquisitely
designed, will be the focal point of the
Baldwin display at the NAMM Conven-
tion this year. They are the Baldwin
5'2" Masterpiece Grand, Style 230 cus-
tom-designed in prima vera; the 40"
Acrosonic. Style 926, also custom-de-
signed in prima vera; and the 36" Acro-
sonic Style 949 in select mahogany and
African cherrv.
attention!...
HAMMOND • MINSHALL • WURLITZER
organ dealers
A special 18-note Vibrachime, Model 804 Series, is now available
to fit directly inside of the Model — M Hammond, the single
manual Minshall, and to the Series 14 — 15 Wurlitzer Organs.
This feature completely eliminates the need for additional floor
space to house the Vibrachimes in a separate cabinet.
Cash in on this feature by demonstrating this new compact
Model 804 Series Vibrachime directly on your customer's
premises. Takes only a few minutes to install.
Write today for complete
information.
Portsmouth Music Co. Moves
In Larger New Store
The Portsmouth Music Co., Inc.,
Portsmouth. Va., handling major appli-
ances, pianos and organs, now operat-
ing a store at 625 High street, will, with-
in a few weeks, open a new store at
1714 High street, and will take over op-
eration of the home appliance depart-
ment at Blumberg's Department Store,
High and Effingham streets.
All major appliances will be handled
there, as well as television and radio
sets and pianos and organs.
W. E. Long, vice-president of the mu-
sic company, said space for the new ap-
pliance section at Blumberg's, about
30x50 in dimensions, probably will be
ready in about 30 days.
In Charge
Mr. Long said that E. E. Mitchell, one
of the top salesmen of the company's
organization, will be placed in charge
of the Blumberg section.
The company's new store at 1714
High street, with floor space of about
50x110 feet, is rapidly being prepared
for occupancy.
In addition to its Portsmouth opera-
tion, the company also has a store in
Newport News, Va., C. R. Rowe is presi-
dent;. W. E. Long, vice-president, and
Dr. Alex T. Mayo, secretary.
MIDWEST PIANO CO.
welcomes you to Its new
In Chicago's Loop!
171-173
WEST
3015 CASITAS AVE. • LOS ANGELES 39. CALIF.
THE MUSIC TRADE REVIEW. JULY. 1952
STREET
Exclusive wholesale dealers in used pianos
. . . reconditioned or "as is".
One piece or a carload delivered to your
door by insured truck. Credit terms
available.
MIDWEST
MAAS ORGAN CO.
LAKE
home
PIANO
CO.
171-173 W. Lake St. • Chicago 1, III.
Phones: FRanklin 2-5294-5