Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
for American Music Con-
R EQUESTS
ference help in setting up keyboard
experience workshops, helping form
pilot classes and working with indus-
trial recreation leaders to set up piano
classes are greater than ever. Spring
and summer schedule for AMC-arranged
keyboard experience workshops is:
Monroe, La., April 24-26; Michigan
State College, April 23-24; Portland,
Maine; June 16-19; Houston, Texas,
June 24-27; Memphis, Tenn.; June 28 -
July 1; San Diego, Cal., week of July
14.
Other workshops are in the planning
stage at Greensboro, N. C, Goldsboro,
N. C, and Denver.
Following an AMC workshop in Mon-
roe, La., two schools there will begin
teaching keyboard experience in Sep-
tember. Schools in Maiden, Mass.,
Wichita and Atlanta will begin teach-
ing keyboard experience soon. The
three schools in Raleigh, N. C. previous-
ly started were given added help by
AMC and show marked progress and
enthusiasm.
AMC helped launch an expanded
music program in Washington, D. C.
Catholic schools that is proving so suc-
cessful it has attracted national atten-
tion.
Industry Music Activity Rolling
At the national convention of the
National Industrial Recreation Associa-
tion in Rochester, N. Y., representatives
of the American Music Conference gave
demonstrations of class piano and other
music activity. Interest in establishing
classes for employees was high among
industrial recreation directors of lead-
ing firms and AMC has already received
many inquiries and requests for help.
Already offering class piano to workers
are such companies as the Ford Motor
Company, Motorola, Inc., and the Elec-
tro-Motive Division of General Motors.
Rex Mills, large textile company in
Gastonia, N. C, invited the American
Music Conference to assist in develop-
ing a music program for employees.
Field man Marion Egbert demonstrated
18
teaching methods and the local press
carried a story and pictures about this
work.
Newspapers and Musical Activity
Newspapers all over the country are
finding stories on music activity holds
a great deal of interest for their read-
ers. A story on the postwar boom in
instrumental music was distributed by
a leading syndicate to papers through-
out the United States. The American
Music Conference was prominently
mentioned in the story, as well as in
another syndicated story on teen-age in-
terest in music, which was also printed
in many papers.
AMC Helps With Record
Music Issue
The Chicago Sunday Tribune, with
circulation of l ^ million, devoted the
biggest section to musical activity in
American history, it is believed, with a
14-page special Music Week section run
on Sunday, May 4. The section fea-
tured more than a dozen AMC stories
and pictures, as well as other material
promoting musical activity and musical
instruments. Music merchants, AMC
and NAMM helped stimulate the Trib-
une's decision to devote an entire sec-
tion to music.
Dr. Kendel to Report
AMC Progress at Convention
American Music Conference will be
featured on the program of the Music
Industry Trade Show at the Hotel New
Yorker, New York City, July 28-31,
with Dr. John C. Kendel, AMC vice-
president, scheduled to report on the
progress of the music promotion pro-
gram.
AMC will also have personnel in
Room 947 to meet with visitors to the
trade show, show its slidefilms, distri-
bute literature and help dealers with
their local activity on behalf of music
education.
Dr. Kendel will report on the work
that has found several hundred schools
add to their music programs during the
past year; has seen many industrial
firms begin or expand music programs
for employees; and has seen other de-
velopment of musical activity. He will
also show and describe the vast amount
of publicity AMC has stimulated in
magazines, newspapers, radio, televi-
sion, business journals, educational
publications and other media.
Wants Piano Class Book
WAIDELE LTD.
Head Office: Fredsgatan 3,
Goteborg, Sweden
Gothenburg Tuesday, May 27, 1952
Music Trade Review,
1270 Avenue of Americas,
New York 20, N. Y.
U.S.A.
Gentlemen,
We are one of the subscribers of
your "Music Trade Review" and we
have just read in the April issue about
the "Handbook for Teaching Piano
Classes."
As being the biggest piano dealer in
Sweden, we are very interested to see
that book, but we have got no address
to the M.E.N.C.
Therefore, we should be much ob-
liged if you could arrange so that a
copy of the book was sent to us by
airmail under the following address:
Waidela, Ltd.
Fredsgatan 3,
Gothenburg, Sweden
We have no idea of the price for this
book, but we beg you to inform us of
it and also to whom we shall pay it,
so that we can arrange for an immedi-
ate payment through one of our friends
in the U.S.
For further references, we might
mention that we are the Swedish repre-
sentatives for Baldwin, Gulbransen and
other American firms of the musical
line.
We should be pleased to hear from
you by return, and remain, with best
compliments.
Yours faithfully,
AKTIEBOLAGET WAIDELE
Nils S. Olsson
THE MUSIC TRADE.REVIEW, JUNE, 1952