Music Trade Review

Issue: 1952 Vol. 111 N. 5

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Jfusk
Established 1879
REVIEW
VOL. I l l - N o . 5
THE
PIONEER
May, 1952
PUBLICATION
2,866lh Issue
O F T H E MUSIC
I N D U S T R Y
Blaine-Wildermuth Inc. Completes Two Years
of Successful Group Piano Classes
"THERE is no doubt but tbat the in-
' terest in group piano lessons is
steadily growing, and information is
not only being sought by music educa-
tors but also by many piano merchants
throughout the country who wish to
avail themselves of ways and means of
inaugurating group piano lessons either
in their warerooms or possibly in stu-
dios which they may control.
\u outstanding achievement of this
kind has been the group piano teaching
for beginners which was established
two years ago by the Blaine-Wilder-
muth. Inc., Toledo, Ohio, of which
H. C. Wildermuth is President.
Mr. Wildermuth grasped the impor-
tance of this system to increase the in-
terest in the piano, after he had seen
several demonstrations at the various
Conventions including those of the Na-
tional Association of Music Merchants
and of the Music Merchants Association
of Ohio, of which at one time he was
President. Last year the piano lessons
which he inaugurated worked out very
satisfactorily.
Use Play by Color System
This year he has a staff of three good
piano teachers, and he states that the
teachers like to start the pupils with
Wolfe's Play-by-Color system, claiming
that the children grasp the tones, melo-
dies and positions of the keys much
quicker, especially in the first course
which consists of 10 lessons. "Later,
however," he states, "the teachers use
other methods in giving the pupils more
advance instruction."
In working out the program, Mr.
Wildermuth states that small classes
work much more successfully than
large classes, and that they have learned
by experience that it pays to start ad-
THE MUSIC TRADE REVIEW, MAY, 1952
vertising for fall classes, about the
middle of August, or about two weeks
atory. who attended the Cincinnati Con-
servatory of Music, and who has had a
THE SPRING CLASS OF GROUP PIANO INSTRUCTION AS IT STARTED
LESSONS AT THE BLAINE-WILDERMUTH WAREROOMS IN TOLEDO, O.
before school starts. The spring classes
were started this year in March and are
proving highly successful.
"We feel that our investment in pro-
motional work has paid splendid divi-
dends," said Mr. Wildermuth recently,
"not only in promoting goodwill but
also in creating substantial sales for
the store, and we are planning to con-
tinue these lessons from year to year,
as we can readily see that as new gen-
erations come along we are making
friends who will eventually make good
piano buyers."
The teachers include Mrs. Sherman
Hawley, a graduate of Toledo Conserv-
long experience in teaching in schools
as well as privately; Miss Ava Finch
also studied at the Cincinnati Conserva-
tory of Music and Bowling Green Uni-
versity. She is organist at the Central
Methodist Church in Toledo as well as
being choirmaster. Miss Finch has an
assistant teacher. Miss Charlotte Hahn
of Millbury, Ohio, who helps in the
group piano teaching.
The courses are kept as simple as
possible, and the idea is to follow
through on the "Play for Fun" method
so that the children will enjoy playing
simple selections almost from the
beginning.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
President Truman Praises Pianos in the
White House and Plays During Telecast
The piano came in for its share of
prominence during the televised tour
of President Truman throughout the
the Steinway grand as seen in the ac-
companying illustration w h i c h was
taken from the screen and played
dealer in Washington, D. C. and played
a few chords, finishing by running his
fingers gingerly down the keyboard.
According to news releases, the Presi-
dent stated that "some time or other,
I'm hoping to have a reception and
have a two-piano concert here with two
of the world's greatest pianos."
PRESIDENT TRUMAN PLAYS ON THE WHITE HOUSE STEINWAY GRAND AND ALSO THE BALDWIN CONCERT GRAND PIANO
WHICH WAS RECENTLY PLACED IN THE EAST ROOM, DURING THE TELEVISED TOUR OF THE RENOVATED WHITE HOUSE
WITNESSED BY SEVERAL MILLION PEOPLE ON MAY 3RD
White House on Saturday. May 3rd.
When he reached the East Room, he
spoke in complimentary terms of
pianos, and upon the suggestion of
Frank B. Bourgholder of the National
Broadcasting Company, he sat down at
through a small portion of the Ninth
Sonata.
Then he walked across the room and
stood before the Baldwin concert grand,
which was recently delivered to the
White House by Hugo Worch, Baldwin
Regulation W Suspended by
Federal Reserve Board as of May 7th
The Federal Reserve Board suspend-
ed controls on installment credit pur-
chasing on May 7th but recommended
that Congress continue its authority to
reinvoke the curbs should circum-
stances warrant.
The decision means no government
requirements as to down payments or
time to pay for automobiles, furni-
ture, radio and television sets, ranges,
washing machines and scores of other
items normally bought "on time."
The suspended controls, adminis-
tered under the Reserve Board's Regu-
lation W T , were issued Sept. 8. 1950.
They were to expire with the act on
June 30.
Regulation W required a one-third
down payment for passenger automo-
biles with a maximum credit period
of eighteen months. It required 15 per
cent down and a payment period of
eighteen months maximum for nearly
all appliances including television sets
radios, radio-phonographs, and phono-
graphs.
Home Mortgages Unaffected
Today's suspension of Regulation
W did not affect Regulation X, under
which the Government sets down pay-
ments and mortgage terms on homes
and on credit extended for major home
alterations, improvements and repairs.
The press statement of the Federal
Reserve Board issued on May 7th was
as follows:
"Effective immediately the Board of
Governors has suspended Regulation
W relating to consumer installment
credit.
"This action was taken after careful
review of developments in the economy
generally and in the markets directly
affected by the regulation. The Board
has recommended to the Congress that
authority for the regulation of con-
sumer credit be continued after June
30 so that it could be reinstated should
subsequent developments necessitate
such action."
At another time during the tour of
the White House, he mentioned the
spinet piano which was presented to him
last year, parts of which were manu-
factured by each and every American
piano manufacturer.
Furniture Association Members
Praise Gulbransen Plant
On May 15th, thirty members of the
Chicago Furniture Manufacturers Asso-
ciation, of which Hampton E. Tonk,
Vice-President of Tonk Manufacturing
Co., is an officer, were given a personal-
ly conducted tour through the new mod-
ern ground floor plant of the Gulbran-
sen Co. in Melrose Park, 111.
Although Mr. Tonk was unable to be
present, he wrote a letter to George A.
McDermott. Vice-President of the Gul-
bransen Co., in which he stated: "Very
unfortunately. I was called away and
was unable to attend our plant visita-
tion at your plant Tuesday, April 15th.
However, I have since had an opportu-
nity to talk to the two men from our fac-
tory who visited your plant, and also
some of the other members of the asso-
ciation, and they have all said that the
trip through your plant was most en-
joyable and educational, and also that
you have a plant there that is one of
vhich you may be justly proud."
THE MUSIC TRADE REVIEW, MAY. 1952

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