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San Antonio Music Co. is Named as
"The Brand Name Retailer of the Year"
B
RAND Names Foundation, Inc.
held its annual dinner at the
Waldorf-Astoria in New York on
April 16th, at which more than 1500
leading executives in manufacturing,
tailers of the year honored at last year's
Brand Names Day.
Some of the presentations of the
above-mentioned music houses, upon
which the awards were made, are re-
produced herewith.
an extra storeroom in the Foundation's
offices. Presentations ranged from an
essay to a HOO-pound book. Before
shipping the presentations to Chicago
for the second judging they were in-
sured for $20,000.
FOUR PAGES OF THE WINNING SAN ANTONIO MUSIC CO. PRESENTATION
distribution, advertising and retailing
witnessed the presentations of the var-
ious plaques to brand name retailers of
the year.
In the music field, the San Antonio
Music Co. of San Antonio, Texas was
named "The Brand Name Retailer of
the Year". During the ceremonies at the
Waldorf, a plaque was presented to
Ray E. Krlandson, President of the San
Antonio Music Co. by Charles Morgan
of the Morgan Piano Co., Miami. Fla.
who received the highest award last
year.
The other winners in the music sec-
tion in this 4th annual competition
were the Whittle Music Co., Dallas.
Tex. of which W. Howard Beasley is
the President, which was awarded the
second place Certificate of Distinction,
the Wilking Music Co., Indianapolis,
Ind., of which Frank 0 . Wilking is
President, was named for the third place
Certificate of Distinction; the Brown
Music Co. of Jackson, Miss., and Joseph
& Lucas, Portland, Ore. were also
awarded Certificates of Distinction. This
is the second time that the San Antonio
Music Co. has been honored, as it re-
ceived a Certificate of Distinction in
1950.
Selection of the winners was the re-
sult of two judging meetings held in
Chicago and New York City. The
judges included the 18 brand name re-
This year's competition, according to
Mr. Henry E. Abt, President, saw the
Foundation's staff almost snowed under
by entries from more than 6,000 re-
tailers, triple the total of last year's
PART OF THE WHITTLE
Speakers at the Brand Names Day
dinner will include the Honorable
James A. Farley, Chairman of the Board
of The Coca-Cola Export Corporation,
and former Postmaster Ccneral of the
MUSIC CO. PRESENTATION
entries. The size and weight of the
presentations submitted by the 345 fin-
alists necessitated the construction of
United States, and Dr. Nicholas Ny-
aradi, former Finance Minister of Hun-
(Continued
on Paqe 12)
THE MUSIC TRADE REVIEW. APRIL, 1952