Music Trade Review

Issue: 1952 Vol. 111 N. 4

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Established 1879
April, 1952
REVIEW
VOL. Ill - No. 4
THE
PIONEER
PUBLICATION
2,865th Issue
OF T H E M U S I C
INDUSTRY
Group Piano Demonstration by Teen Agers
a Feature of MENC Annual Convention
T
HE 32nd Annual Meeting of the
Music Educators National Con-
ference took place in Philadelphia,
March 21st to 26th. The attendance
which was anticipated as 6,000 before
the five-day session was swelled to
8,000 music educators who attended
and visited the exhibits. Each day the
program started at 7:30 in the morn-
ing and lasted well into the evening.
It covered topics ranging from rhythm
studies for elementary pupils to inter-
national relations with music educa-
tors. The theme of the Convention was
"Music in American Education" and it
emphasized the importance of keeping
music instruction in step with the
changing curriculum and the part music
plays in community life.
The biennial convention of the Music
Educators is held in cooperation with
the National School Band, Orchestra
and Vocal Association, the College
Band Directors National Association,
and the Music Education Exhibitors As-
sociations. Others participating in the
program include school administrators,
directors of school curriculums, music
educators and their pupils and per-
forming groups, members of the music
industry, and representatives of educa-
tion systems in Belgium, England,
Canada, Australia, West Africa, Japan,
Turkey, France, Wales, Austria, and
Sweden.
In addition to the general sessions
and special discussion groups, the con-
vention featured all types of musical
performance varying from hymn sing-
ing to a concert by the Philadelphia
Orchestra.
The keynote address at the opening
session was given by Willard E. Goslin,
chairman, division of educational ad-
ministration and community develop-
ment, George Peabody College.
MUSICAL MERCHANDISE, APRIL, 1952
Other major addresses during the
convention were made by Mrs. Frances
Elliott Clark, of Murray, Utah, presi-
dent, MENC Founders Association;
Ernest O. Melby, dean, school of edu-
cation, New York University; William
Schuman, president, Juilliard School of
study, what music ought to do for a
community, and television-radio in
music education.
Other musical groups participating in
the convention included: the Army Air
Force Band, Cincinnati Conservatory
Brass Ensemble, Cornell College Choir,
THESE NEW ROCHELLE SCHOOL CHILDREN WHO HAVE NEVER TAKEN PRIVATE
LESSONS DEMONSTRATED CLASS PIANO INSTRUCTION AT THE CONVENTION.
Music, New York City; Howard Y. Me-
Clusky. president, Adult Education As-
sociation of the United States of
America, and professor, College of
•Education, University of Michigan;
William M. Cruickshank, director, Edu-
cation for Exceptional Children, Syra-
cuse University; and James L. Mursell,
chairman, Music Department, Teachers
College, Columbia University.
Among the various topics discussed
in special meeting were: allotments of
critical materials and school music pro-
grams, music education in the com-
munity, music trends in secondary
schools, music in the rural school,
what teenagers do not like about piano
Mount Vernon, Iowa, Elizabeth (N. J.)
Recreational Band, and the Peabody
Conservatory Madrigal Singers, Balti-
more.
One of the features of the program
on Tuesday, March 25th, was a piano
instruction demonstration and clinic in
the Rose Garden, which was conducted
by Mrs. Fay Templeton Frisch, Chair-
man of the Piano Instruction Com-
mittee, who this year succeeded Dr. Ray
Burrows, who conducted this part of
the program for the last five years, but
is now acting in a consulting capacity.
The first clinic took place at 8:30 a.m.
and at 3:30 p.m. there was another
demonstration, a photograph of which
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
is shown on the front cover of this
issue. There was also a Piano Instruc-
tion Forum at this meeting, at which a
general discussion took place, the fol-
lowing educators being present and en-
tering into the discussion:
Class Piano Demonstration
The class piano instruction demon-
stration which took place in the Rose
Garden was attended by a large group
of music educators who listened to five
children ranging in ages from 10 to 14
years, playing on five pianos. The chil-
dren who played at the afternoon ses-
sion were Allen Silverstone, 10; Harris
Silverstone, 12; Gail Maroso, 14; Mary
Ann Bruno, 14; Beverly Richman, 13;
and Eleanor Weintraub, 12.
These children who came from the
New Rochelle, N. Y. schools played
"Dance, Johnny" (duet arrangements)
by Gene Williams, two-piano arrange-
ments by Nash of the "Parade of the
Wooden Soldiers", and two-piano ar-
rangement of "Theme Grieg Concerto
in A Minor". It had been planned to
have the group play a two-piano eight-
hand arrangement of Bach's "Jesu Joy
of Man's Desiring" by Olney-Watts but
one of the young men who was to play
first piano came down with the measles,
and was unable to attend.
in this piano instruction, there was only
one piano manufacturer who exhibited
during this Convention, the Story &
Clark Piano Co. of Chicago, who dis-
played a school piano above which was
a list of schools which the Story &
NEIL DEVLIN AND MR. H. BOWLES AND THE STORY & CLARK
SCHOOL PIANO EXHIBITED AT THE MENC CONVENTION.
Dr. Burrows and Mrs. Fritsch
Clark pianos are being used. Present
Honored
to greet the educators were William L.
Bowles, Eastern Sales Manager for
On the Friday that the Convention
Story & Clark, and Neil Devlin, South-
opened, a luncheon was held, sponsored
ern Representative. Besides displaying
by the Piano Instruction Committee of
the piano which is shown in the ac- the National Piano Manufacturers As-
sociation for about 50 members of the
Music Educators National Conference,
at which Dr. Raymond Burrows, and
Mrs. Fay Templeton Frisch, the pres-
ent chairman of the Piano Instruction
Committee of the M.E.N.C. were guests
of honor. Fifty people present had
worked for the interests of this piano
committee. The Master of Ceremonies
was William R. Steinway, Vice-Presi-
dent of Steinway & Sons, whose
nephew, Henry Zeigler Steinway of
Steinway & Sons is chairman of the
Piano Instruction Committee of the
National Piano Manufacturers Asso-
ciation.
MR. AND MRS. SIDNEY WOLFE AND THEIR "PLAY BY COLOR", EXHIBIT
AT THE MENC CONVENTION.
In pointing to the achievements of
these youngsters, Mrs. Fay Templeton,
Frisch stated, "None of these children
have had private lessons. Their piano
instruction has all been in the 30-
minute a week piano classes of the
public schools". At the end of their
renditions, they received a hearty ap-
plause from the educators present, and
the progress of Class Piano Instruction
in schools was very pointedly mani-
fested in the performance of these
children.
Although there was a genuine interest
unusual interest was Sidney Wolfe,
whose colorful display was most at-
tractive and whose nursery rhyme edi-
tion showing "How a Child Who Can
Match Colors Can Immediately Make
Music" created much attention.
companying illustration, Mr. Bowles
had two pieces of literature there, one
a booklet entitled "Yes—Your Child
Can Now Learn to Play the Piano
Quickly" which made such an impres-
sion on the educators that the supply
which was supposed to have been ample
was all consumed by the visitors the
first day. The other circular was the
one based on the "Story & Clark Har-
monic Tone Chamber".
The other exhibitor whose Play-by-
Color nursery rhyme edition created
No Down Payments on Articles
Less Than $100. Under Reg. W
The Board of Governors of the Fed-
eral Reserve System has amended Reg-
ulation W effective immediately to ex-
empt from down payment requirements
all regulated articles costing less than
Si 00. The exemption previously ap-
plied to articles costing less than $50.
This change will simplify adminis-
tration of the regulation without sub-
stantially affecting the volume of con-
sumer instalment credit outstanding.
For the music merchant this only ap-
plies to television and radio sets
and phonographs—not to musical in-
struments.
THE MUSIC TRADE REVIEW, APRIL, 1952

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