Classic Mode

Music Trade Review

Issue: 1952 Vol. 111 N. 4

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Isn't a
•
Wurlitzer Piano
the helping hand
your child needs?
You think about all the things a Wurlitzer Piano
can do for you. The extra charm it can give
your home. The fun and relaxation it can provide
for family get-togethers and friendly parties.
The feeling of pride you get from owning a Wurlitzer.
Then you think of what's far more important—
the things a Wurlitzer Piano can do for your child.
Like a good education, it's an investment in your
child's future. It can help develop popularity,
ease of manner, poise—those little extras that
give a person an edge in later life.
Doesn't it make you want to see your Wurlitzer
Dealer right away? He'll be glad to show you the
many different styles and finishes, and to tell you
about the convenient easy terms on which you
can buy the Wurlitzer of your choice. Just
remember—more people buy Wurlitzer Pianos
than those of any other name. What do you think?
•
•
•
•
•
-this 9-year
old boy can do a
man-size job for
Wurlitzer dealers
This little boy doesn't have to wait until
1965 to start selling Wurlitzer Pianos. He's
already doing a fine sales job for all
Wurlitzer Dealers.
His picture appears in the first of a new
series of ads starting this month in leading
magazines. This ad, like the others that
will follow it, is aimed at the country's
largest market for pianos—parents. It
talks to the hearts as well as the minds of
every mother and father interested in giv-
ing their youngster a better start in life.
If you're a Wurlitzer Dealer, make this
ad do double duty for you. Reprints are
available in folder form so they can be
mailed to parents in your community. Get
yourself a supply and send the 9-year old
salesman right into prospects' homes.
This Wurlitzer advertisement appears in
BETTER HOMES AND GARDENS
April, 1952
Wurlitzer Piano Model 2150. Beau-
tifully designed to live with chil-
dren. Covered with Wurlitzer
plastic fabric that resists scuffs and
scratches. Walnut, mahogany 3 or
blond mahogany finish.
The Wurlitzer home organ
tarries on the tradition set
by the "Mighty Wurlit-
zer." And it's as easy to
own as it is to play.
• • • • • # • • •
WlJRLilZER
World's Largest Builder of Pianos and Organs
Under One Great Name
THE RUDOLPH WURLITZER COMPANY, DE KALB, ILLINOIS
•
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Jfu
ESTABLISHED 1879
Vol. Ill — N o . 4
19 5 2
REVIEW
2865th ISSUE
S E R V I N G
APRIL
T H E M U S I C
I N D U S T R Y
CARLETON CHACE, Editor
F O R O V E R
7 2 Y E A R S
OUR COVER
CcHtehU
GROUP PIANO INSTRUCTION IS FEATURED AT THE
ANNUAL CONVENTION OF THE MUSIC
EDUCATORS NATIONAL CONFERENCE
5
"BRAND NAME DEALER OF THE YEAR" AWARDS
ARE PRESENTED
8
BUSINESS AS WE SEE IT—(Editorial)
By Carleton Chace, Editor
MRS. FAY TEMPLETON FRISCH, CHAIR.
MAN OF THE GROUP PIANO INSTRUC-
TION
COMMITTEE
OF
THE
MUSIC
EDUCATORS NATIONAL CONFERENCE
DEMONSTRATES THE PROGRESS OF
GROUP LESSONS IN THE NEW RO-
CHELLE, N. Y. SCHOOLS, AT THE RE-
CENT ANNUAL CONVENTION IN PHILA-
DELPHIA, PA.
ADVERTISING INDEX
American Piano Plate Co
Amsco Wire Products Corp
Bauer Bench Co
Beach Instrument Co
Bremen Piano Corp
Brodwin Piano Co
31
31
30
21
23
21
Cheek, Tolbert F
31
Central Commercial Corp. (Organo
Division)
Dampp-Chaser, Inc
Estey Piano Corp.
French & Sons, Jesse
Gulbransen Co
Hardman, Peck & Co
Howard, M. D
Howe, Alfred H
Janssen Piano Co
Kelly Co., O. S
Kimball Co., W. W
7
30
17
17
14
17
31
31
19
31
17
10- 11
OVER 16,000 PEOPLE ATTEND THE THIRD BOSTON
PIANO FAIR
*
15
SURVEY OF TUNER TECHNICIAN ACTIVITIES REVEALS
MANY PROFESSIONAL HABITS
19
FEDERAL COMMUNICATIONS COMMISSION
AUTHORIZES ADDITIONAL TV STATIONS
22
MANUFACTURERS SHOULD AID IN ELIMINATING -*>"•
TRADE PRACTICE ABUSES
'_ 25
NOTES OF INTEREST ON TUNING
By Alexander Hart, Technical Editor
. ,
28
OBITUARIES _ _ _ „ _ _ _
Guy L. Mclntyre
.
29
.
Kohler <&. Campbell, Inc...Outside Back Cover
Kirstein, L
Krakauer Bros
Maas Organ Co
McMackin Piano Key Service
National Piano Corp
North Hudson Woodcraft Corp
Paragon Foundries
Paragon Woodturning Co
Pfriemer Inc., Chas.
Pratt Read & Co
Schaff Piano String Co
Tuners Supply Co
Vilim, Vincent
30
20
13 & 23
31
17
31
31
30
31
31
30, 31
31
31
Weaver Piano Co
17
Wickham Piano Plate Co
Wood &. Brooks Co
Wurlitzer Co., Rudolph
30
9
2
THE MUSIC TRADE REVIEW, APRIL, I952
The Music Trade Review is published
retailers, supply
and accessory
jobbers
monthly for piano, organ,
and retailers
by Kolbe
radio-phonograph
Publications, Inc.,
510 RKO Building, Radio City, 1270 Avenue of Americas, New York 20, N. Y., Phon«
Circle 7-5842, Alex H. Kolbe, president and treasurer.
Subscription price $2.00 par
year, 2 years $3.00, single copies 25c in U. S. and possessions. Canadian subscription
$3.00 per year, all other countries $4.00 per year.

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